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HTTPS As A Ranking Factor? Google Says YES!

Discussion in 'Search Engine Optimisation' started by T J Tutor, Mar 29, 2016.

  1. Certified
    T J Tutor

    T J Tutor GM Administrator Certified Vendor Dojo Master affiliate

    I just finished reading a Quick Sprout article by Neil Patel. It's all about whether you have any benefits beyond the typical "your visitor may be impressed by the https" symbol in your address bar. Google has announced, on more than one occasion, they look at this in their algo's, but recently they have upped the anti by declaring outright that it has weight in their ranking algo's.

    Let's face it, Google continues to ratchet up the bar to higher standards every week of the year. We've all seen it, experienced the results, and for those that fight it, your loss is inevitable. In order to play the game, you've got to engage the requirements of the SE's and quit complaining about it. None of us can ever fight a battle against the SE's and those that continue to try and cheat the systems always fall to the way side.

    As is typical, everyone in the biz, especially the SEO pros, have struck up conversations and debates about it, but in the end they all agree that "if you can't beat them, then join them"!

    While it is not admitted to be a big factor, it is evidently something to engage now or eventually in the very near future. Why wait? The expense is not all that demanding. Besides, we all know everyone will start adopting it now anyways. When the big G says, jump, eventually everyone says "how high".

    The indicators say that little more that 1% of sites now sport the secure flag of https, but that is ten fold of just three years ago when it was touted as being less than .12% of sites. Projection suggest that by 2018 over 3% of sites conducting business online will be investing in security certificates and by 2020 over 15%.

    There are other benefits, it makes a safer environment for those giving us sensitive information about themselves as well as anything like credit card info and such.

    If Google, and the other SE's, make this an across the board ranking and security factor, we must consider the Borg have arrived and that we will be "assimilated" and made a part of the collective!

    Are you using security certificates, are you displaying the security of https in your sites address bar? If not, tell us why. If you are, tell us why and whether or not you feel it has had an impact on your rankings.
    Last edited: Apr 9, 2016
    Patch and Marc like this.
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  3. Mr. FOX

    Mr. FOX Affiliate affiliate

    WOW, nice case study. So it's time to convert all my website address to https. Thanks for your opinion.
  4. RankWatch

    RankWatch Affiliate affiliate

    Yes, Google announced that HTTPs would be the new ranking factor. HTTPS is a secure protocol that makes our websites more secure in order to prevent unauthorized access. it is clear that HTTPS will help you stay in good books of Google.
  5. fpforum

    fpforum Affiliate affiliate

    This is actually pretty old news now. Google has been using HTTPS as a factor since last year.
  6. Dr. Forum

    Dr. Forum Affiliate affiliate

    Yes. When the HTTPS came to replace the traditional HTTP, I was so sure that it will matter a lot when it comes to page ranks. In fact, a website that has a https mean that it is very secure and therefore its ranking can not be compared with that of the normal website. Thanks a lot for the inform.
  7. Patch

    Patch Affiliate affiliate

    Good write up T.J. , Neil knows his stuff.

  8. Patch

    Patch Affiliate affiliate

    Some further reading for those interested.

    Dug this up from MOZ: latter 2014
    The Big List of SEO Tips and Tricks for Using HTTPS on Your Website

    Yoast: latter 14
    Should we move to an all HTTPS web? • Yoast

    Ahref: Aug 2015
    HTTP vs. HTTPS for SEO: What You Need to Know to Stay in Google’s Good Graces

    Backlinko recent:
    Google Ranking Factors: The Complete List

    HTTPS Does Not Secure Your Website | PerezBox


    Edit: Showed some 2014 stuff because I remember collaboration with a few people in early 2014 about SSL's and benefits.
    T J Tutor likes this.