In affiliate marketing, the hunt for conversions doesn’t end. Affiliates are always looking for new tools and strategies to improve their results. Of recent, AI has been the biggest breakthrough technology, however, it has been accessible to only those who run offers whitehat verticals. Automated advertising in grayhat verticals, such as gambling or adult content, seemed out of reach. However, with the introduction of Performance Max from Google Ads, many media buyers now have the opportunity to gain an advantage.
In this article, the team at YeezyPay, a service that provides access to trusted agency accounts, will explain how the AI algorithms of Performance Max campaigns can help affiliates maximize their profits in grayhat verticals.
Performance Max is a new campaign type that uses the power of artificial intelligence to optimize advertising across all of Google's platforms, including search results, YouTube, Gmail, Display Network, Discover, and Maps. Unlike traditional advertising formats, Performance Max is almost entirely automated. Affiliate marketers no longer need to create individual campaigns for each Google service, manually set bids, or spend time compiling keyword lists and negative keywords. Instead, they simply define the campaign goal, budget, target audience, and provide ad creatives.
Google Ads algorithms will independently analyze the information from the advertising campaign and identify target audience segments that are most likely to perform the desired conversion action. The system will then dynamically display ads to this audience, prioritizing the formats and platforms that generate the best results.
To illustrate this better, let's consider the example of an affiliate using Performance Max to drive traffic to a gambling offer. The affiliate launches a campaign, specifying user registration on the offer's website as the primary goal. They then upload creatives or opt for Google's AI to automatically generate them based on the landing page information. Finally, they set a budget. Google's algorithm analyzes the campaign's content and settings, comparing this data with information about the potential target audience. The system then identifies websites and audience segments that are likely to deliver the highest conversion rates. As a result, Google Ads may display the affiliate's ads on YouTube channels dedicated to poker, casino review websites, or in search results for relevant keywords and queries.
In this scenario, having a trusted Google Ads agency account is important, as campaigns in the gambling niche are closely monitored by both automated systems and human moderators. An account with a positive history and high trust level has a better chance of successfully passing moderation and gaining access to all of Performance Max's features. YeezyPay specializes in providing these trusted agency accounts to affiliates.
When working with Performance Max, experienced affiliate marketers use a few tricks to maximize their success:
However, even with AI, successful campaigns require attention to detail - high-quality ad creatives, analyzing results, and making timely optimizations.
Experienced affiliates recommend using Google Ads agency accounts with higher trust levels for Performance Max campaigns. This helps ensure smooth moderation and reduces the risk of bans. And if an account does get banned, you can recover the remaining ad budget by moving it to a new account and launching a new campaign with unlimited reach.
In this article, the team at YeezyPay, a service that provides access to trusted agency accounts, will explain how the AI algorithms of Performance Max campaigns can help affiliates maximize their profits in grayhat verticals.
What is Performance Max and how does it work?
Performance Max is a new campaign type that uses the power of artificial intelligence to optimize advertising across all of Google's platforms, including search results, YouTube, Gmail, Display Network, Discover, and Maps. Unlike traditional advertising formats, Performance Max is almost entirely automated. Affiliate marketers no longer need to create individual campaigns for each Google service, manually set bids, or spend time compiling keyword lists and negative keywords. Instead, they simply define the campaign goal, budget, target audience, and provide ad creatives.
Google Ads algorithms will independently analyze the information from the advertising campaign and identify target audience segments that are most likely to perform the desired conversion action. The system will then dynamically display ads to this audience, prioritizing the formats and platforms that generate the best results.
To illustrate this better, let's consider the example of an affiliate using Performance Max to drive traffic to a gambling offer. The affiliate launches a campaign, specifying user registration on the offer's website as the primary goal. They then upload creatives or opt for Google's AI to automatically generate them based on the landing page information. Finally, they set a budget. Google's algorithm analyzes the campaign's content and settings, comparing this data with information about the potential target audience. The system then identifies websites and audience segments that are likely to deliver the highest conversion rates. As a result, Google Ads may display the affiliate's ads on YouTube channels dedicated to poker, casino review websites, or in search results for relevant keywords and queries.
In this scenario, having a trusted Google Ads agency account is important, as campaigns in the gambling niche are closely monitored by both automated systems and human moderators. An account with a positive history and high trust level has a better chance of successfully passing moderation and gaining access to all of Performance Max's features. YeezyPay specializes in providing these trusted agency accounts to affiliates.
Why Performance Max is perfect for grayhat niches
Performance Max, with its highly automated processes, offers several compelling advantages for advertisers promoting offers in grayhat verticals. Here are a few key reasons why:- Additional options for bypassing restrictions: Campaigns promoting grayhat offers often face moderation issues in advertising systems. However, the Google AI that powers Performance Max can quickly find workarounds and target audiences for grayhat verticals such as gambling, nutra, crypto, and dating, without violating platform rules. To increase the chances of passing moderation for these ad campaigns, experienced affiliates use Google Ads trusted agency accounts. To gain access to these trusted agency accounts, all you need is to simply complete a quick registration on the YeezyPay website and reach out to your account manager.
- Maximizing Reach: Performance Max covers most Google services, allowing advertisers to achieve maximum target audience coverage, which is particularly important for niches with limited traffic.
- Conversion-based optimization: The AI algorithm adjusts ad impressions based on conversions, which is especially valuable for affiliate campaigns where the main KPI is targeted user actions.
- Creative testing: Performance Max enables A/B testing for any type of creative, including short and long videos, and identifies the most effective options for each audience segment and placement.
- Rapid campaign launch: Affiliates can use Performance Max to quickly launch campaigns for new grayhat offers, potentially gaining a crucial first-mover advantage over the competition.
Practical life hacks for working with Performance Max in grayhat niches
When working with Performance Max, experienced affiliate marketers use a few tricks to maximize their success:
- Use trusted Google Ads agency accounts to launch and optimize advertising campaigns: Accounts with a proven track record of successful campaigns and high trust levels from Google are more likely to pass moderation and access all Performance Max features. Moreover, agency accounts don't require additional costs for warming up with whitehat advertising campaigns, allowing you to spend anywhere from a few hundred to tens of thousands of dollars on advertising without unnecessary risk.
- Design ad creatives and headlines that, at least, comply with Google's policies: While AI can find workarounds, it's best to use ad creatives that follow the rules. This reduces the risk of your account getting banned and helps ensure your ads keep running smoothly.
- Regularly analyze results and tweak your campaigns: Performance Max is always learning and improving, but you shouldn't just rely on AI to optimize everything. It's important to consistently review your campaign performance and make adjustments to get the best results and avoid wasting money. At a minimum, remove ad creatives that aren't working and optimize your images and videos to meet Google's requirements.
Conclusion
Performance Max is a powerful tool that can drive impressive results for affiliate campaigns, even in grayhat verticals. By using Google's AI capabilities and taking a smart approach, affiliates can get around restrictions, reach their target audience, and optimize campaigns for conversions.However, even with AI, successful campaigns require attention to detail - high-quality ad creatives, analyzing results, and making timely optimizations.
Experienced affiliates recommend using Google Ads agency accounts with higher trust levels for Performance Max campaigns. This helps ensure smooth moderation and reduces the risk of bans. And if an account does get banned, you can recover the remaining ad budget by moving it to a new account and launching a new campaign with unlimited reach.
