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How to choose and run INCENT CPI offers

Discussion in 'Mobile Marketing' started by Iraklee, Nov 24, 2016.

  1. Iraklee

    Iraklee Affiliate affiliate

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    Dear Friends,

    Many of us might already noticed that running CPI offers is no longer easy as it was 2 years ago. Advertisers refuse to pay high payouts for simple installs and apply KPI rules for new campaigns.

    I would like to exclude this kind of offers from this topic because in fact
    CPI + KPI = CPA
    If you are curious why, please follow the link from below:
    Why Advertisers Should and Would Switch from CPI to CPA

    Obviously, CPI spirit is still lives within Incent offers, so let's discuss experience about rising money with them.

    My questions about incent CPI offers are:
    1. Why and when offers go Incent?
    2. How should we choose this kind of offer?
    3. Which geos & verticals converting better?
    4. Which traffic sources are good?
    5. Would you rather accept KPI and avoid running incent, why?
    Looking forward to hear your questions and answers.

    Thank you in advance!
     
  2. Voluum
  3. Iraklee

    Iraklee Affiliate affiliate

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    Dear Mit pit, would you please specify what exactly is non incent? It would be good to get more detailed answers and points of view to have productive discussion.
     
  4. Devangi Adattract

    Devangi Adattract Affiliate affiliate

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    @Iraklee please, can you explain this: CPI + KPI = CPA
     
  5. Iraklee

    Iraklee Affiliate affiliate

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    "If the advertiser pays $X CPI and requires Y% CR to the Action in the app, then their CPA = CPI/CR.
    For example, if Advertiser pays $1 CPI and demands 50% CR to registration, then they have a CPA of 1/0.5 = $2 CPA. (They require 2 installs to make a registration, so they are willing to pay $2 for Registration)." - Ron Brightman

    You can find more information here:
    Why Advertisers Should and Would Switch from CPI to CPA
     
  6. Devangi Adattract

    Devangi Adattract Affiliate affiliate

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    @Iraklee means can i consider registration and subscription are same?
     
  7. Iraklee

    Iraklee Affiliate affiliate

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    I am afraid no, this is about Google Play and App store market offers. Subscriptions are different type of offers if you mean pin-submits.
     
  8. Devangi Adattract

    Devangi Adattract Affiliate affiliate

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    ok, I have got that point. Thank you.
     
  9. Zhang Xiao

    Zhang Xiao Affiliate affiliate

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    Compared to two years ago - Really CPI is difficult at this point
     
  10. dkomso

    dkomso Affiliate affiliate

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    CPI market overall is going down as advertisers have started realizing the value n ROI of the CPI campaigns and it does not yield great results which is why they are turning from simple CPI to CPI+KPI which is very hard to maintain for affiliate marketers..If you fall short of KPIs then you will have all installs deducted....

    Market is indeed turning from CPI to CPA...AGREED.
     
    Iraklee likes this.
  11. Iraklee

    Iraklee Affiliate affiliate

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    That is why we are running CPI offers only with own in-house media buying department and negotiate softer KPI for testing period. Usually hard KPI given by advertisers are organically formed by successful campaigns, but new sources cannot be that good on start.
     
  12. Morticai

    Morticai Service Manager Service Manager affiliate

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    Advertisers are finally tracking their KPIs and realizing that, unfortunately, most affiliates send poor quality traffic.

    Another thing that will put pressure on the CPI "market" is the fact that investment in Silicon Vally is starting to dry up. So gone are the days of brand new apps having multi-million dollar budgets and no idea what KPIs they need to hit.

    This doe,s however, provide a great opportunity for those affiliates that know how to send high-quality traffic.
     
MI