Experienced affiliates and media buyers understand the need to diversify their traffic sources to reduce the risk of account bans and discover profitable campaigns more frequently. Google Ads has been a top choice for years due to its high-quality traffic, and many affiliates are switching to it because of its generous spending limits when used correctly.
Let's take a closer look at how to effectively advertise gambling with Google Ads today.
Your creative strategies should align with the geographical market you're targeting. Tier-3 countries respond well to news-based approaches and showcasing an extravagant lifestyle, while Tier-1/Tier-2 countries prefer winning experiences with an emphasis on joy and fun emotions.
There are three main approaches to driving traffic to gambling sites using Google Ads:
The second promotion approach is to create an advertising campaign for the brand of a certain offer. Often, many advertisers don't like it when affiliates send traffic directly to their offers using this method. They think it takes away a big chunk of their traffic.
Now, to make this campaign work well, affiliates should use a bunch of related keywords alongside the brand name itself. For example, you could include keywords like "casino payouts," "gambling," "casino reviews," "promo code," and "casino bonuses." Also, don't forget to include the location you're targeting and use negative keywords to make sure your ad doesn't show up in unrelated searches.
Speaking of negative keywords, they're crucial in both of these approaches. They're the words that, when used, won't trigger your ad to show up in search results. Picking the right negative keywords can help optimize your campaign.
The third approach, using Universal App Campaigns (UAC), is considered the most effective.
UAC leverages algorithms to automatically generate ads based on images, video creatives, and headlines provided by the affiliate. You only need to acquire a mobile gambling application for promoting the affiliate program and specify the target country, campaign duration, and daily budget.
You can choose from various types of accounts, including self-registration (farm), rental, trending (real user accounts for sale), and agency accounts. Accounts can also be categorized as prepaid or postpaid. Agency accounts from YeezyPay are currently the most optimal and convenient option, providing higher trust and facilitating fund retrieval in case of a ban.
In contrast, working with farmed accounts may require a lot of warming-up costs before launching them for gambling campaigns. Agency accounts, on the other hand, allow for immediate advertising as they enjoy a higher level of trust from the platform.
To maintain the longevity of your accounts while achieving consistently high spending and conversion rates, YeezyPay team suggests promoting gambling offers using the UAC ad format.
When you're working with Google Ads, it's best to stick to one account and one payment card. Google's algorithms don't like it when you keep adding new payment methods, and it can affect how trustworthy your account looks.
To avoid any bans, it's a good idea to gradually increase how much you spend on gambling from regular accounts, maybe by 10-20% each week. If you're using agency accounts, you can be a bit bolder and raise your spending by up to 40% per week without taking on too much risk.
Now, if you're planning to run ads on the Google Display Network, you'll want to start by gathering up a bunch of keywords, including both common and less common ones, and also some negative keywords to make sure your ads show up in the right places. But these days, a lot of media buyers prefer using the UAC ad format because it takes care of a lot of the campaign optimization, and it keeps everything user-friendly inside the app. Plus, it lets you send out push notifications to keep users engaged and coming back for more.
However, succeeding in advertising gambling through Google Ads requires more than just experience in finding connections and cloaking techniques. You also need to rely on trusted virtual cards and agency advertising accounts like those provided by YeezyPay. Their managers can even assist in setting up and optimizing your campaigns.
In any case, if you're an affiliate looking to diversify your traffic sources and reduce dependence on a single platform while minimizing risks, Google Ads is certainly worth a try.
Let's take a closer look at how to effectively advertise gambling with Google Ads today.
Key features of the gambling vertical
Before we dive in, it's important to understand some key aspects of the gambling vertical:- It's considered a grayhat vertical in terms of regulations but it’s also consistently in demand throughout the year.
- Gambling offers perform well in most geos.
- Creativity plays a vital role, especially when advertising through Google Ads.
- Expect high payouts and varying entry thresholds.
Your creative strategies should align with the geographical market you're targeting. Tier-3 countries respond well to news-based approaches and showcasing an extravagant lifestyle, while Tier-1/Tier-2 countries prefer winning experiences with an emphasis on joy and fun emotions.
Strategies for promoting gambling offers with Google Ads in 2023
There are three main approaches to driving traffic to gambling sites using Google Ads:
- Targeting users searching for specific competing brands.
- Creating advertising campaigns around your offer's brand.
- Using Universal App Campaigns (UAC) to promote mobile WebView applications with affiliate links.
The second promotion approach is to create an advertising campaign for the brand of a certain offer. Often, many advertisers don't like it when affiliates send traffic directly to their offers using this method. They think it takes away a big chunk of their traffic.
Now, to make this campaign work well, affiliates should use a bunch of related keywords alongside the brand name itself. For example, you could include keywords like "casino payouts," "gambling," "casino reviews," "promo code," and "casino bonuses." Also, don't forget to include the location you're targeting and use negative keywords to make sure your ad doesn't show up in unrelated searches.
Speaking of negative keywords, they're crucial in both of these approaches. They're the words that, when used, won't trigger your ad to show up in search results. Picking the right negative keywords can help optimize your campaign.
The third approach, using Universal App Campaigns (UAC), is considered the most effective.
UAC leverages algorithms to automatically generate ads based on images, video creatives, and headlines provided by the affiliate. You only need to acquire a mobile gambling application for promoting the affiliate program and specify the target country, campaign duration, and daily budget.
Tools and accounts needed for Google Ads gambling campaigns
Running campaigns in the gambling niche on Google Ads requires affiliates to use a high-quality proxy and an anti-detect browser. When dealing with app traffic, a third-party tracker is also very important because Google UAC lacks built-in analytics. The success of your campaigns and the risk of account bans also depend on the type and quality of accounts, as well as payment solutions.You can choose from various types of accounts, including self-registration (farm), rental, trending (real user accounts for sale), and agency accounts. Accounts can also be categorized as prepaid or postpaid. Agency accounts from YeezyPay are currently the most optimal and convenient option, providing higher trust and facilitating fund retrieval in case of a ban.
In contrast, working with farmed accounts may require a lot of warming-up costs before launching them for gambling campaigns. Agency accounts, on the other hand, allow for immediate advertising as they enjoy a higher level of trust from the platform.
Key considerations for launching gambling campaigns in Google Ads
Google has specific restrictions in certain regions when it comes to promoting gambling offers. In these countries, your entire campaign can be banned, not just for using certain keywords. This means that if you're advertising gambling exclusively through Google Ads, it's important to use cloaking techniques.To maintain the longevity of your accounts while achieving consistently high spending and conversion rates, YeezyPay team suggests promoting gambling offers using the UAC ad format.
When you're working with Google Ads, it's best to stick to one account and one payment card. Google's algorithms don't like it when you keep adding new payment methods, and it can affect how trustworthy your account looks.
To avoid any bans, it's a good idea to gradually increase how much you spend on gambling from regular accounts, maybe by 10-20% each week. If you're using agency accounts, you can be a bit bolder and raise your spending by up to 40% per week without taking on too much risk.
Now, if you're planning to run ads on the Google Display Network, you'll want to start by gathering up a bunch of keywords, including both common and less common ones, and also some negative keywords to make sure your ads show up in the right places. But these days, a lot of media buyers prefer using the UAC ad format because it takes care of a lot of the campaign optimization, and it keeps everything user-friendly inside the app. Plus, it lets you send out push notifications to keep users engaged and coming back for more.
Conclusion
Google Ads is a valuable platform for driving high-quality traffic to gambling offers. Unlike other advertising niches, gambling can effectively use the various ad formats offered by Google Ads. You can attract potential customers through Google search, the Google Display Network (GDN), and by running ads within WebView applications.However, succeeding in advertising gambling through Google Ads requires more than just experience in finding connections and cloaking techniques. You also need to rely on trusted virtual cards and agency advertising accounts like those provided by YeezyPay. Their managers can even assist in setting up and optimizing your campaigns.
In any case, if you're an affiliate looking to diversify your traffic sources and reduce dependence on a single platform while minimizing risks, Google Ads is certainly worth a try.
