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How does "Keyword" works in Traffic Source??

Erica Tay

New Member
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Hello veterans out there,

I came across several Traffic Sources that offer "Keywords" options.
How does this keywords reach the end user? Is it traffic source has some collaboration with some of the search engine and it display when user put in the exact keywords on the searching? Or some other methods?
Highly appreciated if any of you could share the knowledge.
 
If the traffic sources are in fact the search engines, then yes.
But there are other ways to target keywords, for example:

1. Keywords in the URL if the website you're showing your ads (PPV)
2. keywords inside an article (contextual ads)
3. Keywords related to apps or sites in a category
 
I came across several Traffic Sources that offer "Keywords" options.
How does this keywords reach the end user?

Its not about how a keyword reaches to end user its other way round. These source already indexed the way millions search in various search engines. Example when you search for "apple phone" , it checks if already indexed, if yes than what and where those users went, depending on the number of 'reach' the top to to bottom will be listed and displayed.

Some of the customer can bid for a higher price with google to come on the top of the index or first page ads.
 
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