We’ve compiled a list of common questions from forums around SEO and traffic in the iGaming niche — especially those that aren’t always clear or straightforward. Below, we’ve provided thoughtful, experience-based answers to help you better navigate this evolving and competitive space. Whether you’re just getting started or refining your existing strategy, these insights might offer a clearer path forward.
What will be the future of SEO?
SEO traffic in the iGaming industry is changing every day — each Google update brings new challenges for affiliates. Although it’s difficult to predict the future, one thing is clear: SEO will always require a serious level of effort, testing, and adaptability. Many affiliates continue launching projects in new GEOs with fresh, unique strategies. Flexibility and persistence are essential to staying competitive.
Is AI helpful for SEO?
AI is definitely helpful — especially when it comes to speeding up content creation. It allows you to generate large volumes of text quickly and enhance pages with visual elements. In SEO, where scalability and time efficiency matter, AI is one of the most useful tools for affiliates. That said, it’s not a silver bullet: content quality still needs a human touch, especially in the gambling vertical.
Best free SEO tools that you are using?
There are several solid free tools we rely on to complement paid ones:
Over time, we’ve reduced our use of AI for on-page content. Why? Because low-effort AI copy doesn’t always perform well with Google. Our team focuses on delivering value and building trust — “Would I trust this page if I landed here?” is a guiding question. If you’re only after cheap traffic, AI might help. But if you want real leads, you need real expertise and helpfulness in your content.
Some link-building tips?
When it comes to backlinks, quality matters more than quantity. We recommend checking the link history of any domain you’re buying from: Do they link to everyone, or only a specific set of sites? Trusted sources with clean link histories are worth the extra spend.
Should you hide your SEO data from Ahrefs and similar tools?
Hiding your SEO data can protect your strategies — it stops competitors from seeing your backlinks, keywords, or content. This makes it harder for them to reverse-engineer your approach. That said, we don’t usually rely on such tactics — a strong, evolving strategy beats secrecy long-term.
What’s your take on homepage vs inner page link distribution in 2025?
We follow a 30/70 split — with 30% of efforts aimed at the homepage and 70% focused on inner pages. Why? The homepage usually benefits from brand presence and doesn’t need as much SEO push. Instead, we focus more on high-converting internal pages that lead visitors deeper into the site. Continuous research into keyword intent and performance — including reviewing what worked and what didn’t — is key.
Do affiliate networks allow URL shortener services?
Yes, you can use URL shorteners with most affiliate networks, though it’s always best to check their individual policies. Tools like shorturl or tinyurl let you shorten affiliate links quickly and easily — especially helpful if you need clean links for social or SMS.
More traffic vs more keywords — which would you choose?
It depends on your strategy, but in most iGaming affiliate models, more traffic wins — especially if it’s converting. A handful of strong landing pages targeting intent-driven keywords can outperform hundreds of weak pages targeting long-tail terms. Keyword expansion is still valuable, but only if it aligns with funnels and GEOs that are already showing results.
In conclusion, SEO in the iGaming world is a demanding but rewarding path. The right mix of tools, content quality, strategic link-building, and ongoing testing makes a real difference. AI can speed up your process, but human expertise drives trust and results. Whether you prioritize traffic, keywords, or technical SEO — staying curious, informed, and flexible is what keeps affiliates winning in 2025 and beyond.
What will be the future of SEO?
SEO traffic in the iGaming industry is changing every day — each Google update brings new challenges for affiliates. Although it’s difficult to predict the future, one thing is clear: SEO will always require a serious level of effort, testing, and adaptability. Many affiliates continue launching projects in new GEOs with fresh, unique strategies. Flexibility and persistence are essential to staying competitive.
Is AI helpful for SEO?
AI is definitely helpful — especially when it comes to speeding up content creation. It allows you to generate large volumes of text quickly and enhance pages with visual elements. In SEO, where scalability and time efficiency matter, AI is one of the most useful tools for affiliates. That said, it’s not a silver bullet: content quality still needs a human touch, especially in the gambling vertical.
Best free SEO tools that you are using?
There are several solid free tools we rely on to complement paid ones:
- Ahrefs Webmaster Tools – limited but great for basic audits and backlink checks.
- SEO Minion – quick and handy for on-page SEO and SERP previews.
- Google Trends – great for identifying seasonal spikes in slots or casino keywords.
- AlsoAsked / AnswerThePublic – useful for clustering long-tail queries.
- Detailed.com / Similarweb (free versions) – help spy on competitors’ traffic sources.
Free tools won’t take you all the way in gambling SEO, but they’re great for validating new markets or initial site builds.
Over time, we’ve reduced our use of AI for on-page content. Why? Because low-effort AI copy doesn’t always perform well with Google. Our team focuses on delivering value and building trust — “Would I trust this page if I landed here?” is a guiding question. If you’re only after cheap traffic, AI might help. But if you want real leads, you need real expertise and helpfulness in your content.
Some link-building tips?
When it comes to backlinks, quality matters more than quantity. We recommend checking the link history of any domain you’re buying from: Do they link to everyone, or only a specific set of sites? Trusted sources with clean link histories are worth the extra spend.
Should you hide your SEO data from Ahrefs and similar tools?
Hiding your SEO data can protect your strategies — it stops competitors from seeing your backlinks, keywords, or content. This makes it harder for them to reverse-engineer your approach. That said, we don’t usually rely on such tactics — a strong, evolving strategy beats secrecy long-term.
What’s your take on homepage vs inner page link distribution in 2025?
We follow a 30/70 split — with 30% of efforts aimed at the homepage and 70% focused on inner pages. Why? The homepage usually benefits from brand presence and doesn’t need as much SEO push. Instead, we focus more on high-converting internal pages that lead visitors deeper into the site. Continuous research into keyword intent and performance — including reviewing what worked and what didn’t — is key.
Do affiliate networks allow URL shortener services?
Yes, you can use URL shorteners with most affiliate networks, though it’s always best to check their individual policies. Tools like shorturl or tinyurl let you shorten affiliate links quickly and easily — especially helpful if you need clean links for social or SMS.
More traffic vs more keywords — which would you choose?
It depends on your strategy, but in most iGaming affiliate models, more traffic wins — especially if it’s converting. A handful of strong landing pages targeting intent-driven keywords can outperform hundreds of weak pages targeting long-tail terms. Keyword expansion is still valuable, but only if it aligns with funnels and GEOs that are already showing results.
In conclusion, SEO in the iGaming world is a demanding but rewarding path. The right mix of tools, content quality, strategic link-building, and ongoing testing makes a real difference. AI can speed up your process, but human expertise drives trust and results. Whether you prioritize traffic, keywords, or technical SEO — staying curious, informed, and flexible is what keeps affiliates winning in 2025 and beyond.
