Good opt-in rate
- Thread starter robi75
- Start date
The opt-in rates are offer and funnel quality relevant. There is no way to evaluate without side by side comparisons.
Thant said, my well aged content sites are typically around 18 to 22 %. My CAP funnels are typically at around 11 to 14 %.
Keep in mind I have the highest of quality in my funnels and on my content sites. I believe my opt-ins are high, and very acceptable in my niches.
Thant said, my well aged content sites are typically around 18 to 22 %. My CAP funnels are typically at around 11 to 14 %.
Keep in mind I have the highest of quality in my funnels and on my content sites. I believe my opt-ins are high, and very acceptable in my niches.
I've seen pretty similar numbers. For me the opt-in rate alone is not the metric I focus on too much because sometimes a lower opt-in with better VSL engagement ends up making more money. For weight loss especially, I usually try to qualify the traffic a bit before the VSL instead of just chasing the highest email capture rate possible. A super aggressive squeeze can push opt-ins higher but the leads can be weaker. Around 15-25% feels pretty normal depending on traffic source and how warm the audience is. The bigger question is always what happens after the opt-in: VSL watch time, clicks, and EPC. A 30% opt-in rate doesn't mean much if the backend doesn't convert.
I have opt-in at several points of the funnel. I never make it a focus, I always make an offer of data to capture the email. It also depends on the purpose of the funnel, to proceed to my content sites or to continue to a lander sales letter or video sales letter. I like both. I like to offer data reports from client satisfaction data, and/or data reports from purchasers, as well from the providers of the travel and the destinations. In the lux travel industry, purchasers are veracious data gatherers. I ask for their name and their email, but do not require it for them to acquire the reports. This is all generated based on my experiences since 1996 with what was then called the free line. Giving something to receive something. Opt-ins should typically be offered throughout the funnel IMO and I make sure once that info is captured they don't see the request again.
To get to my SLs or VSLs, I always pre-sell on a lander. My landers are always short and thought provoking. Something like; "Before I provide your info, have you already determined your destination?". I typically ask three questions total. Their answers give me enough info to send them to the sales letter page that is appropriate for them. For some of them I send them past the sales letter to my content site, and sometimes from their to my CPA offer. Their intent is, to a degree, discovered by the funnel so it can decide the best path for them to feel properly engaged.
EXACTLY. Testing tells the tale. I always do split testing and your point frequently comes to light. Then I can split that particular funnel off to function on its own.
Exactly my point. By separating and running several funnels to the lander first you can determine much about the traffic. Filtering is sooooooo important.
That is my experience as well.
I have some fishing buddies. A some of them always want to just go where they know they are likely to get their limit in fair weather. The others in our group like to explore, capture data about weather, surface conditions, time of day, and water temperature. I am one of those. In gathering the data, we have slammed the others most of the time with bigger and better captures throughout the day. Those in my group of data collectors typically catch lunkers (big fish) far more often than the others. Some are happy to catch their limit of smaller fish in a shorter period. My group catches the same number, often more, with much bigger weights by the end of the day. We collect data and make our decisions using high logic, high agency, and calculated relativities based on the data we have collected.
My point as well. You can have both though if you take the time to learn to segment and distribute throughout the funnel process. you used the expression; "how warm the audience is". This is determined, and improved, many times throughout the funnel and can be tweaked for best results. We can always get them more comfortable along the way.
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