Good opt-in rate

[robi75]

For those who run landing page>opt-in>vsl what is your average opt in rate ? im currently running at 20% and idk if im good enough dont hesitate to reach me im currently running a weight loss affiliate funnel

 

[T J Tutor]

The opt-in rates are offer and funnel quality relevant. There is no way to evaluate without side by side comparisons.

Thant said, my well aged content sites are typically around 18 to 22 %. My CAP funnels are typically at around 11 to 14 %.

Keep in mind I have the highest of quality in my funnels and on my content sites. I believe my opt-ins are high, and very acceptable in my niches.

 

[robi75]

yeah thank you that makes sense And for your CAP funnels, what is your structure before sending to the vsl ? do you squeeze emails or you make presales page then vsl ?

 

[MarkDon]

My CAP funnels are typically at around 11 to 14 %.

I've seen pretty similar numbers. For me the opt-in rate alone is not the metric I focus on too much because sometimes a lower opt-in with better VSL engagement ends up making more money. For weight loss especially, I usually try to qualify the traffic a bit before the VSL instead of just chasing the highest email capture rate possible. A super aggressive squeeze can push opt-ins higher but the leads can be weaker. Around 15-25% feels pretty normal depending on traffic source and how warm the audience is. The bigger question is always what happens after the opt-in: VSL watch time, clicks, and EPC. A 30% opt-in rate doesn't mean much if the backend doesn't convert.