Best GEOs for betting traffic in 2026

[Rivertraffic]

We’ve been analyzing recent betting campaigns and noticed that several GEOs consistently deliver strong traffic volumes and engagement.

From our experience the most active GEOs recently are:

• Nigeria
• Brazil
• Morocco
• India

These markets tend to show strong engagement especially during football seasons.

Traffic volume and CTR usually increase significantly during major matches and regional tournaments.

Curious to hear from other media buyers - which GEOs are currently performing best for your betting campaigns?

 

[SmithMe]

USA, UK, and Germany

 

[george55]

Eastern Europe and LatAm still holding strong for us. The trick isn't just picking the GEO - it's matching the right traffic source to it. Streamer/influencer traffic works way better in markets where display ads are over-saturated (Brazil, Poland). We've been doing this through Uberman Agency and the deposit quality is noticeably better vs push traffic in same GEOs. Less volume, but stickier players.

 

[Ariel-ActiveRevenue]

@Rivertraffic those geos make sense — we’re seeing very similar patterns, especially in ng, br, and ma where engagement spikes hard around football.

what i’d add here is that geo alone doesn’t really tell the full story. the same country can behave completely differently depending on the traffic type and how the funnel is structured. we’ve seen cases where a geo looks “average” on paper, but once you match it with the right flow and source, it turns into one of the most profitable.

also agree with the point on deposit quality vs volume. a lot of buyers chase cheap clicks and big numbers, but the real game is finding where users actually stick and deposit consistently, even if volume is lower.

curious if anyone here is seeing similar behavior in latam recently — especially cl or pe?

if anyone wants to test some of these geos with different traffic types, feel free to reach out — we run push, pop, and redirect traffic across most of these markets and can help you test fast on a cpc/cpm basis.