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EPC vs Payout: What's the difference?

Discussion in 'Newbie Helpdesk' started by chriscxmpo, Jul 18, 2017.

  1. chriscxmpo

    chriscxmpo Affiliate affiliate

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    Hi.

    I am currently looking for a CPA offer that I could promote. However, I see two amounts on the offer. One EPC and Payout. My questions are:

    1. What's the difference?
    2. Should I look at EPC or Payout?

    Thank you.
     
  2. CPA Evolution
  3. Certified
    abdellahi

    abdellahi Well-Known Member Certified Vendor Affiliate Manager affiliate

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    EPC=Earning Per Click for exemple if you send 100 click to an offer and you get 1 lead the EPC = earning/clicks
    if the offer pays 1$ then the EPC should be 1/100 =$0.01.
    so if an offer have a high EPC that means that it's converting very well and vise versa.
    you should look at both.
    however you should use the EPC just to make sure that the offer is converting becaus it could convert well for others and not for you and the opposite also.
    if your confused ask your AM about top 5 offers and test them.
     
  4. chriscxmpo

    chriscxmpo Affiliate affiliate

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    Thank you. How about the payout? Would that be the amount per lead?
     
  5. Daria_WapEmpire

    Daria_WapEmpire Affiliate Manager Affiliate Manager affiliate

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    Hi @chriscxmpo! Right, payout is how much you get paid for a conversion
     
  6. chriscxmpo

    chriscxmpo Affiliate affiliate

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    Thank you @Daria_WapEmpire .

    So in conclusion:

    EPC = Would be the amount after 100 clicks.
    Payout = Per lead conversion

    Correct?
     
  7. Daria_WapEmpire

    Daria_WapEmpire Affiliate Manager Affiliate Manager affiliate

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    Close :rolleyes:
    If you run CPA offer, payout is your earnings for a conversion (a lead), EPC is your calculated earnings for a click. EPC is especially important if you buy on PPC basis.
     
  8. chriscxmpo

    chriscxmpo Affiliate affiliate

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    Awesome. Thank you. I got it now. :)
     
    Daria_WapEmpire likes this.
  9. Daria_WapEmpire

    Daria_WapEmpire Affiliate Manager Affiliate Manager affiliate

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    Welcome ;)
     
  10. Alexis.adverten

    Alexis.adverten Service Manager Service Manager affiliate

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    I think EPC is more important. the higher EPC - the higher CR you will have.
     
    Gbenga Johnson likes this.
  11. Ana_AdCombo

    Ana_AdCombo Affiliate Manager Affiliate Manager affiliate

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    EPC - earning per click, i.e EPC = all leads/all clicks, this parameter help you to calculate how much you will earn per 100 clicks, as an example. But it's average meaning, you should talk with your AM at first - ask him/her what traffic works better for this offer.
    Payout (or revenue) – it shows how much you will get for some action (depends on offer – CPL – for lead, CPI – for install and etc.)
    I recommend you EPC as one of the main parameters of calculating campaign's profit
     
  12. chriscxmpo

    chriscxmpo Affiliate affiliate

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    Thank you @Ana_AdCombo. Currently I am working with you guys together with my AM Olga. I love your treatment to your publishers. Best affiliate network I've been with so far. :)
     
    Ana_AdCombo likes this.
  13. Ana_AdCombo

    Ana_AdCombo Affiliate Manager Affiliate Manager affiliate

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    Oh, thanks for your kind words :) We great to hear that you like to work with us!
     
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