Making money in the gambling vertical can be challenging. Unlike relatively cheaper niches such as sweepstakes, where you can easily connect an offer, buy traffic, and observe the audience's reaction, gambling is a different story. Good gambling offers with clear partnership details are hard to come by, and the lack of transparency can leave affiliates with empty wallets.
The MyBid team understands this and in this article, we will reveal the hidden aspects that advertisers often don't disclose. This information can help you make profits from your ad campaigns that promote gambling offers.
How often do they update the geo data? This is crucial because it affects the price of the traffic you bring in and the final conversion rate. Typically, a casino advertises on multiple platforms at the same time, and they can't update all the terms of cooperation instantly. So, even if you bring in high-quality traffic, it might not be properly counted, and you won't get credit for it. You'll end up spending money without seeing any results.
What is the conversion window they set? This determines how much money you can earn as an affiliate and within what timeframe. Advertisers usually don't openly talk about this because a short conversion window might discourage potential affiliates. But it's important for them to give affiliates all the details so that you know what to expect.
The length of the conversion window impacts several campaign metrics:
For push traffic, which refers to push notification-based advertising, the conversion window is often set to 2 to 3 months. This is because it can be challenging to attract the most engaged and responsive audience. In terms of payouts, first-time deposits (FTDs) typically offer up to $160. In such circumstances, it becomes crucial to accurately identify the period during which registrations make deposits. Marketers usually monitor such statistics, so you can ask for their insights. However, guessing the optimal period can be a time-consuming process.
If you don't have access to that information, it may be easier to choose push notifications and simplify your approach. Mailing lists for push notifications are updated slowly, usually at a rate of 1-2% or a maximum of 5% per day. This allows for subtle reminders to be sent to the same individuals about the promotional offer, encouraging them to make deposits during the conversion window.
It's possible to experiment with the frequency of notifications, as different regions have their own preferences. In Tier-1 countries, for example, 2-3 impressions per day may be sufficient in some areas, while in others, 4-5 impressions may be more effective. These statistics can only be obtained through trial and error. If you're not willing to risk your money and time, fully-managed networks can provide assistance. These networks have professional managers who have conducted numerous campaigns in different countries and possess knowledge about the characteristics of leads from those regions. In such advertising networks, the profit of a personal manager is dependent on your success.
When using push notifications, be aware that there can be a significant amount of bot traffic that can harm your ad campaign, even during the testing phase. To avoid this, select an advertising network that drives traffic from reputable and verified sites. Look for an advertising network that has its own anti-fraud system in place. For example, at MyBid we offer a robust anti-fraud system that quickly identifies and addresses any bot-related issues. We also provide support and assistance in case of fraud, including refunding money taken by bots and helping you select more relevant sites.
Additionally, when discussing the conversion window with the casino, it can be important to mention the traffic source you're working with. This information provides context and helps the casino understand your approach and the audience you're targeting. For example, if traffic in the case of push notifications in Tier-1 costs $160, then a similar audience from Facebook will cost about $200.
If you require assistance with launching, optimizing, and scaling your campaign, MyBid can provide you with a dedicated manager who can guide you through the process and help you achieve your goals.
The MyBid team understands this and in this article, we will reveal the hidden aspects that advertisers often don't disclose. This information can help you make profits from your ad campaigns that promote gambling offers.
What advertisers aren't telling you
Not all casinos are honest, especially when you work with them as an individual affiliate. So, before you start working together, there are two important details you should ask about directly:How often do they update the geo data? This is crucial because it affects the price of the traffic you bring in and the final conversion rate. Typically, a casino advertises on multiple platforms at the same time, and they can't update all the terms of cooperation instantly. So, even if you bring in high-quality traffic, it might not be properly counted, and you won't get credit for it. You'll end up spending money without seeing any results.
What is the conversion window they set? This determines how much money you can earn as an affiliate and within what timeframe. Advertisers usually don't openly talk about this because a short conversion window might discourage potential affiliates. But it's important for them to give affiliates all the details so that you know what to expect.
What does a conversion window mean and how does it affect metrics?
The conversion window refers to the timeframe during which an affiliate can earn commissions for their referred customers. Let's say the advertiser sets a two-week conversion window. In this case, the affiliate will only receive payments if the users they referred make deposits within those two weeks. Casinos impose these restrictions to ensure they don't have to pay affiliates indefinitely but rather generate profits from the gamblers without sharing too much.The length of the conversion window impacts several campaign metrics:
- ROI (Return on Investment): A longer conversion window tends to result in a higher ROI. Since affiliates can't predict when their leads will make deposits, the longer they wait for conversions, the greater the chances of earning commissions.
- ARPU (Average Revenue Per User): This metric measures the average profit generated by each player over a specific period. If a lead makes a deposit within the conversion window, the ARPU increases. If not, it remains at zero.
- CR (Conversion Rate): Similar to ROI, a longer conversion window generally leads to a higher conversion rate. For example, if a casino has set a cap of 30 first-time deposits (FTDs), and the affiliate stands to earn around $5,000 from it, the extended conversion window of two months might bring an additional $2,000 to the affiliate's account.
What window duration does the casino usually set and why is it almost impossible to make a profit using it?
The duration of the conversion window set by casinos typically ranges from 2 to 3 weeks, although some advertisements may have windows of 60 to 90 days. The specific duration depends on factors such as the quality of the traffic being driven and the popularity of the casino. If the buyer brings in a high-quality audience or if advertisers are in the initial stages of promoting a product and seeking maximum traffic, the window period tends to be longer. Conversely, if web players fail to meet key performance indicators (KPIs) or if the casino already holds a strong market position, the window duration may be shortened.For push traffic, which refers to push notification-based advertising, the conversion window is often set to 2 to 3 months. This is because it can be challenging to attract the most engaged and responsive audience. In terms of payouts, first-time deposits (FTDs) typically offer up to $160. In such circumstances, it becomes crucial to accurately identify the period during which registrations make deposits. Marketers usually monitor such statistics, so you can ask for their insights. However, guessing the optimal period can be a time-consuming process.
If you don't have access to that information, it may be easier to choose push notifications and simplify your approach. Mailing lists for push notifications are updated slowly, usually at a rate of 1-2% or a maximum of 5% per day. This allows for subtle reminders to be sent to the same individuals about the promotional offer, encouraging them to make deposits during the conversion window.
It's possible to experiment with the frequency of notifications, as different regions have their own preferences. In Tier-1 countries, for example, 2-3 impressions per day may be sufficient in some areas, while in others, 4-5 impressions may be more effective. These statistics can only be obtained through trial and error. If you're not willing to risk your money and time, fully-managed networks can provide assistance. These networks have professional managers who have conducted numerous campaigns in different countries and possess knowledge about the characteristics of leads from those regions. In such advertising networks, the profit of a personal manager is dependent on your success.
How to work with a casino and get maximum profit
If you want to work with a casino and maximize your profit, here are two important pieces of advice:- Study the product thoroughly: Before investing your time and money, it's crucial to research the casino and its product. Be cautious if advertisers claim there is no conversion window and that all registrations are assigned for life with promising payments. This could be a red flag indicating a scam. In such cases, the cost of driving traffic to this offer might be high, and there's a risk that the casino will disappear without paying anyone. Users won't receive any winnings, and you won't receive any commissions. Take this as a warning sign and proceed with caution.
- Ask for Key Performance Indicators (KPIs): As the advertiser pays higher rates, their requirements for the quality of the audience also increase. It's important to ask the advertiser about the desired GEOs, characteristics of the target audience, or the baseline size. Advertisers who provide detailed and specific KPIs tend to have better results compared to those who are less specific about their requirements.
When using push notifications, be aware that there can be a significant amount of bot traffic that can harm your ad campaign, even during the testing phase. To avoid this, select an advertising network that drives traffic from reputable and verified sites. Look for an advertising network that has its own anti-fraud system in place. For example, at MyBid we offer a robust anti-fraud system that quickly identifies and addresses any bot-related issues. We also provide support and assistance in case of fraud, including refunding money taken by bots and helping you select more relevant sites.
- Understand the conversion window: The conversion window refers to the period during which the deposits made by users will be counted towards your commissions. Any deposits made after this period may not be counted, and you won't receive any commission for them. It's essential to have a clear understanding of the conversion window and discuss all the details with the advertiser in advance. If you have relevant experience, you may be able to negotiate an extension of the conversion window or even its removal. Providing screenshots of past campaign statistics or reviews can help support your case.
Conclusion
It's true that each casino sets its conversion window differently, and they may not initially provide this information unless specifically asked. Taking the time to inquire about the conversion window during your discussions can indeed save you money and time in the long run. Spending an extra half hour to clarify this aspect can help you make more informed decisions about your advertising strategy and potential profitability.Additionally, when discussing the conversion window with the casino, it can be important to mention the traffic source you're working with. This information provides context and helps the casino understand your approach and the audience you're targeting. For example, if traffic in the case of push notifications in Tier-1 costs $160, then a similar audience from Facebook will cost about $200.
If you require assistance with launching, optimizing, and scaling your campaign, MyBid can provide you with a dedicated manager who can guide you through the process and help you achieve your goals.
