All you need to know about Germany, Austria, Switzerland, Liechtenstein,
Luxembourg and Belgium.
Looking to drive traffic from German-speaking countries but not sure where to start? We
recommend studying the peculiar features of these countries. The CLICKLEAD team
has shared some info that every affiliate that is planning on working with Germany,
Austria, Switzerland, Liechtenstein, Luxembourg or Belgium should know.
Germany
More than 83 million people live in Germany. The average salary in the country is $2,747.
Casinos are the favorite pastime of Germans, second only to adult offers. Germans aren’t
exactly clinical gamblers, but will happily make a bet or two after work or relax by spinning
some slots. They enjoy roulette, baccarat, blackjack, craps and punto banco. Online
casinos are illegal, but when has this ever stopped anyone? Они обожают играть в
Book of Ra, Lucky Lady’s Charm, Game of Thrones, Jurassic Park, Sherlock Mystery,
Spiderman, The Avengers. As for creatives, place the emphasis on the game process
rather than the potential winnings.
Austria
Austria’s population is over 9 million. The average salary here is $3,363.
Gambling here is legal, with Austria being a renowned developer of online casino
software. Almost all casinos readily accept Austrian traffic and pay handsomely for it.
In your creatives, best to use national symbols (Austrians love their country very much)
and the local currency. The focus should be on emotions - joy and victory screams
convert well in Tier 1 countries. News-themed creatives are also a good idea.
Switzerland
Switzerland has a population of 8.5 million and an average income of $5,145 per month.
A casino for Swiss residents is a way to catch a break from the daily routine and spend
two or three hours at their pleasure. That’s why it’s better to use emotions or showcase
a chance to improve the quality of your life in your creatives. Whereas creatives that
promise quick and easy money should be shelved.
Liechtenstein
38 thousand people live in the principality, and the average salary here is $5,300
per month.
Despite the modest population, Liechtenstein has 6 legal land-based casinos. These
establishments make most of their revenue off of players from Switzerland, Germany
and Austria.
Online gambling isn’t illegal, yet there are no local online casinos here. The locals
prefer Book of Ra, Sizzling Hot, Lucky Lady's Charm, Zeus III, Cleopatra, Pompeii, etc.
When designing creatives, stick to the approaches we recommended for Switzerland.
Luxembourg
The country is populated by 626 thousand people, with the average salary being $3,890
a month.
The country hasn’t legalized online gambling and therefore doesn’t have any casinos of
its own, yet the government allows people to access online gambling platforms and play
there.
Residents of Luxembourg gamble in casinos for recreational and entertainment
purposes, they are not interested in making a quick buck, but rather in colorful and
interesting slots.
Belgium
11 million people live in Belgium. The average salary is $3,800.
Belgians spend about a third of their income on taxes, which is why they prefer casinos that
allow them to withdraw their winnings to cryptocurrency wallets. And don't forget to mention
it in your creatives.
Same approach as for everyone else in this article: emphasis on emotions, the chance to
improve one’s life, but not easy money.
Conclusion
Germany, Austria, Switzerland, Liechtenstein, Luxembourg, and Belgium are all great
countries, and advertisers offer pretty high payouts for traffic from them. If you are looking
for inspiration for creatives, then turn to our media buying section - it has analyzed four
creatives for these countries. You can either take them as they are or use them as a
foundation for your own versions: creative 1, creative 2, creative 3, creative 4.
Well, for these countries, we have available the following offers:
ICE сasino, Bizzo, Mrbet DE, MaChance, LuckyBird, Vulkan Vegas, AllRight Casino offer
CPA payouts up to $330.
To sign up, contact @antonp_clicklead
Mail: affiliate_support@clicklead.ru
Skype: live:.cid.94e00aa5988a2dcd
Telegram: @affiliate_clicklead
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