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[Case Study] Syndicate Casino + Push Notifications (ROI 100%)

Discussion in 'Guides, Case Studies and Tutorials' started by PropellerAds, Aug 19, 2019.

  1. PropellerAds

    PropellerAds Traffic Manager Traffic Manager affiliate

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    Hi everyone!

    This case study was written by Varun - one of the members of our Telegram chat.

    Why Gambling? Because high payouts and easy conversions are something, you won’t say “no” to. Check out the case from one of our affiliate marketers.


    In short
    Ad Format: Push Notifications
    Offer: Syndicate Casino (CPL+Deposit) from Advidi
    Campaign period: Apr 30, 2019 – May 8, 2019
    GEO: Australia
    Total spent: $408
    Total Revenue: $815
    Net profit: $407
    ROI: 100%

    Previously I have worked with Sweepstakes a lot, and sometimes it was good money, and sometimes it was not. With a lower payout, it is harder to face ups and downs during the campaign, with a higher payout, we have room for some change in the ROI.

    Find your inspiration – check other case studies

    Campaign settings
    As for campaigns, everything was simple:

    Main Info

    • Push Notifications
    • Pricing Model — CPC

    Targeting

    • GEO — Australia
    • Platform — Mobile

    Budget

    The CPC in Australia is pretty high on Propeller Ads ($0.12), so I was a bit worried about that. However, I started getting conversions from day one and was in profit right off the bat, which helped me keep going at it.

    Ad Creatives

    I used different types of creatives:

    • Type 1: Someone has won x amount of money! Play now to win money!
    • Type 2: 5 Secrets to winning at casinos revealed! Know how!
    • Type 3: Kind of click-bait with girls and money (high CTR but low conversion) so were stopped in time.
    By the way, we have a great article on how to test creatives

    Here are the examples of creatives I used:

    [​IMG]

    Landing page
    I used this landing page:[​IMG]
    It had a very high offer conversion rate!

    Results
    Stats from PropellerAds[​IMG]All in all, 64 leads were obtained. High-Quality traffic converted much better, but there was not enough volume to scale. Medium and Low quality, although more expensive still was profitable, and hence I continued with it.

    Stats from Advidi[​IMG]
    Also directed some leads to the deposit offer.[​IMG]

    Got one deposit from it!

    I am a college student on a tight budget, and I am waiting for the payout from this offer. My leads have been verified, and I will be paid out soon and then I can scale it*
     
  2. CPA Evolution
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