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[Case Study] Syndicate Casino + Push Notifications (ROI 100%)

PropellerAds

Traffic Manager
Traffic Manager
PropellerAds Multisource advertising platform
Hi everyone!

This case study was written by Varun - one of the members of our Telegram chat.

Why Gambling? Because high payouts and easy conversions are something, you won’t say “no” to. Check out the case from one of our affiliate marketers.


In short
Ad Format: Push Notifications
Offer: Syndicate Casino (CPL+Deposit) from Advidi
Campaign period: Apr 30, 2019 – May 8, 2019
GEO: Australia
Total spent: $408
Total Revenue: $815
Net profit: $407
ROI: 100%

Previously I have worked with Sweepstakes a lot, and sometimes it was good money, and sometimes it was not. With a lower payout, it is harder to face ups and downs during the campaign, with a higher payout, we have room for some change in the ROI.

Find your inspiration – check other case studies

Campaign settings
As for campaigns, everything was simple:

Main Info

  • Push Notifications
  • Pricing Model — CPC

Targeting

  • GEO — Australia
  • Platform — Mobile

Budget

The CPC in Australia is pretty high on Propeller Ads ($0.12), so I was a bit worried about that. However, I started getting conversions from day one and was in profit right off the bat, which helped me keep going at it.

Ad Creatives

I used different types of creatives:

  • Type 1: Someone has won x amount of money! Play now to win money!
  • Type 2: 5 Secrets to winning at casinos revealed! Know how!
  • Type 3: Kind of click-bait with girls and money (high CTR but low conversion) so were stopped in time.
By the way, we have a great article on how to test creatives

Here are the examples of creatives I used:



Landing page
I used this landing page:
It had a very high offer conversion rate!

Results
Stats from PropellerAdsAll in all, 64 leads were obtained. High-Quality traffic converted much better, but there was not enough volume to scale. Medium and Low quality, although more expensive still was profitable, and hence I continued with it.

Stats from Advidi
Also directed some leads to the deposit offer.

Got one deposit from it!

I am a college student on a tight budget, and I am waiting for the payout from this offer. My leads have been verified, and I will be paid out soon and then I can scale it*
 
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