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Ask Me Anything [Case Study]: $1029 Net Profit with PropellerAds Push Notifications

Discussion in 'Guides, Case Studies and Tutorials' started by PropellerAds, Nov 18, 2018.

  1. PropellerAds

    PropellerAds Traffic Manager Traffic Manager affiliate

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    Following the launch of our Telegram chat, we’ve noticed a heightened interest in market intelligence. Affiliate marketers are looking for inspiration and successful tactics to adopt. The most asked question these weeks was: “Do you have case studies?”

    Well, well, well…

    We do! Meet our affiliate marketing expert, Roman. Roman is a pro performance marketer, whose previous role at PropellerAds involved traffic assessment (how well our traffic performs on various verticals). But now things are changing for Roman.

    From now on, Roman will be testing fresh offers found on popular CPA networks, trying to figure out profitable schemes, giving you advice on what creatives to choose and what targeting to set.

    We will reveal the best strategies and spell out some high profile performance marketing secrets.

    Excited? Let’s begin.

    Here’s what we’ve found this week at AdCombo:

    Offer: Max TV
    Flow: CPS
    GEO: Brazil
    Payout: $44

    Our results:

    Ad format: Push Notifications (PropellerAds)
    When: Sept. 19 – Oct. 28, 2018
    Total spent: $2344
    Total revenue: $3373+
    Net profit: $1029
    ROI: 43,89+%

    Creatives

    Roman used the following creatives for his campaigns:

    Icon

    [​IMG]

    Notice that Roman used an icon with a catchy line “Noticia” / News and a very self-explanatory image.


    Banner image

    [​IMG]


    Ad copy

    Title: Forma legal simples de ver / A simple way to watch
    Description: TV por cabo GRATUITAMENTE: leve a sua… / Cable TV for FREE: Grab…

    Pre-lander

    [​IMG]


    Landing page

    [​IMG]



    Strategy

    Roman launched two Push Notifications campaigns, targeting Android users (Brazil):
    • First campaign: High activity group, CPC bidding, $0.005 bid, frequency 1/24
    • Second campaign: Low activity group, CPM bidding, $0.01 bid, frequency 1/24
    Roman explains his choice of bidding models:

    Results

    Here’s the budget:
    • First campaign (High, CPC): $1455
    • Second campaign (Low, CPM): $890
    Screenshots from PropellerAds Dashboard:

    [​IMG]


    Screenshot from AdCombo:

    [​IMG]

    The second campaign, launched with CPM bidding, showed the best ROI: the number of conversions was almost the same, yet the price for traffic was near 2 times lower.

    adds Roman.


    Final thoughts


    Have questions to Roman?
    Or want to share your experience and get exclusive promo-code for it?
    Or maybe you want Roman to test a certain CPA network and vertical? – leave your comment below or request a review on our Telegram chat.
     
  2. Golden Goose
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