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Can You See Where There Are Opportunities For Hooks, Triggers, and Calls to Action In This Video?

Discussion in 'Newbie Helpdesk' started by T J Tutor, Dec 11, 2016.

  1. Certified
    T J Tutor

    T J Tutor GM Administrator Certified Vendor Dojo Master affiliate

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    Okay Newbies, you need to learn about angles, hooks, triggers, and call to action.

    Can you tell us what angles, hooks, triggers, and calls to action can be developed for use with a video like this?

    There are many, we should be able to see many opportunities with a video like this.

    Tell us your versions of each.

     
    internalsoul and Dan G Wild like this.
  2. Voluum
  3. MxyzptlkFishStix

    MxyzptlkFishStix Well-Known Member affiliate

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    Right before the bear gets his "coat" out of the wash, have an opt-in pop-up asking for an email, inside of the video, to continue watching the rest. You can see how that works with Wistia's email opt-in feature.
     
    Ace Reddy and T J Tutor like this.
  4. comegetbravo

    comegetbravo Well-Known Member affiliate

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    How original.. almost like that's not what every streaming service today do..

    Jokes aside, "introducing the bearomat, so rugid, so tough even a bear can't brake it"

    haha, I don't usually write ad copy.
     
    T J Tutor and Marc like this.
  5. Certified
    T J Tutor

    T J Tutor GM Administrator Certified Vendor Dojo Master affiliate

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    Great optin option!

    Excellent!

    You got an angle and a hook, where's your call to action?
     
  6. MxyzptlkFishStix

    MxyzptlkFishStix Well-Known Member affiliate

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    Thing is, it works.

    "People are always trying to invent new ways of making money, when the old ones work just fine with new wrapping." - Gramps
     
    T J Tutor likes this.
  7. comegetbravo

    comegetbravo Well-Known Member affiliate

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    "Imitate, then innovate"
     
    T J Tutor likes this.
  8. Dan G Wild

    Dan G Wild Affiliate affiliate

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    So, from my newbie perspective:

    Call to Action: Make someone do the thing that you want them to do (subscribe, purchase, etc).

    What is meant by:

    hooks, angles, triggers.

    Forever curious.

    Dan G Wild
     
  9. Certified
    T J Tutor

    T J Tutor GM Administrator Certified Vendor Dojo Master affiliate

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    Read this post about angles.

    A hook simply manufactures desire, or causes a persons desire to come to the forefront of their thoughts once they are engrossed by the angle.

    A trigger is the actuator of a behavior, like clicking the Call To Action Button.
     
  10. Dan G Wild

    Dan G Wild Affiliate affiliate

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    Thanks T J.

    I've read the accompanying post and have started on reading the Angle-Creation post.

    The Life Force 8 is worth anyone reading.

    Click on T J's 'Read this post about angles', and then go to the Life Force 8 post:

    Angle Creation: How to Juice Your Campaigns | Finch Sells
     
    T J Tutor likes this.
MI