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can we run CPI offer on facebook ads and achieve soft or hard KPI.

Certainly, why not?

Key Performance Indicators have nothing to do with whether or not you can run CPI's on FB. One is a set of offer and campaign models, the other is resulting data. KPIs define a set of values against which the metrics are measured. Data like number of customers retained, percentage of market share, average ticket/support resolution time.

KPI's are for collecting data for specific business goals and demonstrate or report the data that shows movement towards or away from that goal.
 
Certainly, why not?

Key Performance Indicators have nothing to do with whether or not you can run CPI's on FB. One is a set of offer and campaign models, the other is resulting data. KPIs define a set of values against which the metrics are measured. Data like number of customers retained, percentage of market share, average ticket/support resolution time.

KPI's are for collecting data for specific business goals and demonstrate or report the data that shows movement towards or away from that goal.
Thank you for explaining me.
 
MI
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