Campaign budgeting

[Ahmed Feki]

Hello everyone
I have some questions please about the campaign budgeting... and i hope you can help me :
When you start a campaign for an offer payout ie = $100
How much you set the daily budget and the initial bid?
And when you increase that budget or lowering it ?
For each of those scenarios:
1. No conversions
2. Negative ROI
3. Positive ROI
Thank you

 

[awesomesauce]

For testing, spend 3 - 5x the payout per creative. So for your example, if you have 3 landing pages and you're going to use pop traffic, spend $1,500 to test if the offer has potential.

Bidding is up to you. Some people like to bid high right away, some people in the middle and some people the lowest possible. Because most platforms are an auction, you generally will get higher quality traffic by bidding higher.