We are often asked about Google Adwords quality score for Call-Only campaigns. So, we wrote a blog post, you can read more on our blog - Call-Only Campaigns and Quality Score
Here are the highlights:
Landing Pages
-You need one!
-It should be owned by you
-Hosted on your domain
-The landing page affects QS (It's not clear how or how much, but it is a factor)
Text Ads
-Put keywords in the display URL
-Write compelling ad text
-Focus on CTR
-Have a call to action
Ad Rank
-Bid x QS = Ad Rank
-Aim for position 1-2 on mobile
-Work hard on improving QS
CTR
-Click through rate is important
-$1 & 30% CTR is better than $10 & 1% CTR for Google
-Google will reward a high CTR
Ad Groups
-Organize by relevance
-10 keywords or less within an ad group
-Relevance is the key
Cheap Traffic
-Cheap traffic is cheap for a reason
-Google's CPC can be "too high"
-Find your niche and angles
-Aim for high volume, low competition
-The higher your CTR and QS, the lower your CPC
Here are the highlights:
Landing Pages
-You need one!
-It should be owned by you
-Hosted on your domain
-The landing page affects QS (It's not clear how or how much, but it is a factor)
Text Ads
-Put keywords in the display URL
-Write compelling ad text
-Focus on CTR
-Have a call to action
Ad Rank
-Bid x QS = Ad Rank
-Aim for position 1-2 on mobile
-Work hard on improving QS
CTR
-Click through rate is important
-$1 & 30% CTR is better than $10 & 1% CTR for Google
-Google will reward a high CTR
Ad Groups
-Organize by relevance
-10 keywords or less within an ad group
-Relevance is the key
Cheap Traffic
-Cheap traffic is cheap for a reason
-Google's CPC can be "too high"
-Find your niche and angles
-Aim for high volume, low competition
-The higher your CTR and QS, the lower your CPC