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Broad Or Exact keywords

Discussion in 'Newbie Helpdesk' started by cpafixman, Sep 26, 2014.

  1. cpafixman

    cpafixman Affiliate affiliate

    Hi there. Can anyone give advice on weather i should go with broad, phrase or exact keywords on 7search.
  2. terraleads
  3. internalsoul

    internalsoul Moderator moderator affiliate

    First you should know the difference between the keyword types.
    Broad match = Contains all the words, may be in any order, and may include other words
    Phrase match = Contains all the words, in order, and may include other words before or after the phrase
    Exact match = Contains only these words in this order

    If you want volume then you should go with broad or perhaps phrase, if you are tight on budget and dont want to lose much then you can go for exact match but volume will be low. If you go for exact, then you must be loosing traffic for long tail keywords too. If you are collecting data in the initial phase of your campaign then broad is always suggested, as you get to know all kind of keywords bringing traffic and which one is converting. Later down the road you can always optimize the campaign and remove all non performing keywords and can stick with exact match.
    Last edited: Sep 29, 2014
    T J Tutor, cpafixman and K like this.
  4. gtara33

    gtara33 Affiliate affiliate

    go with phrase
    ringpartner likes this.
  5. T J Tutor

    T J Tutor Administrator Administrator moderator affiliate


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