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Avoid to get in the spam box?

Discussion in 'Email Marketing' started by Andrew Waatz, Nov 29, 2015.

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< Five Best Practices for Performance Emails | Best Time To Send Emails? >
  1. Andrew Waatz

    Andrew Waatz Guest

    Hi

    When i send out my newsletters the mail i get in my inbox end up in the spam box.

    I use a gmail.com as a sender mail. Is there some other mail i can use or trix?

    How can i avoid this to happen?

    I have a open rate of 16 %, and wonder if this is a normal rate?

    Thanks

    Andrew
     
    Andrew Waatz, Nov 29, 2015
    Andrew Waatz, Nov 29, 2015
    #1
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  3. threenerds2014

    threenerds2014 Affiliate affiliate

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    You should use custom email which is match to your domain name as well as have you use autoresponder like GetResponse or any SMTP server like mandrill?
     
    threenerds2014, Nov 30, 2015
    threenerds2014, Nov 30, 2015
    #2
  4. Andrew Waatz

    Andrew Waatz Guest

    Okey will get a mail with my domain. No never whats that for?
     
    Andrew Waatz, Nov 30, 2015
    Andrew Waatz, Nov 30, 2015
    #3
  5. JakeMA

    JakeMA Affiliate Manager Affiliate Manager affiliate

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    Hey Andrew, not sure what the actual content in your newsletter consists of but some helpful tips I give my affiliates to prevent spam when mailing their own creatives are to stay clear of the following:

    Use of caps for whole sentences
    Brightly coloured font
    Constant use of explanation marks
    Bad html coding
    Use of just a large image with no content.

    Also some other big spam triggers are the use of particular wording and phrases:

    Free
    Win
    Click here to win

    Another reason could be you've never mailed them before or haven't mailed the subscriber in a long time which may also trigger spam

    Hope it helps if you weren't already aware of these points.
     
    JakeMA, Nov 30, 2015
    JakeMA, Nov 30, 2015
    #4
    T J Tutor likes this.
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    T J Tutor

    T J Tutor GM Administrator Certified Vendor Dojo Master affiliate

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    Remember also that the most friendly Newsletter sender is MailChimp. Mandrill is more appropriate for transactional email services (Mandrill is a transactional email platform from MailChimp).

    Also, you should include whitelisting instructions within the opt-in confirmation email sent to your subscribers. There are plenty of free online services for creating personalized whitelisting instructions to copy and paste into your autoresponder.
     
    T J Tutor, Nov 30, 2015
    T J Tutor, Nov 30, 2015
    #5
    JakeMA likes this.
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