Do you know how to use the User Activity Level
The UAL is a tool you should always consider using to get the best results on your push notifications campaigns.
Why?
Because the UAL allows you to target the "age" of the users, which is strongly related to engagement and therefore has a strong impact on the CTR and CR of your campaigns.
There are 3 levels on Traffic Nomads:
#High - Users that have been in the database for less than 3 days. Less volume and above-average prices, with very high opening rates. It's the best quality traffic and therefore most likely to make a profitable campaign, so it's ideal to start.
#Medium - Users who entered the base 3 to 7 days ago. They have average opening rates, as well as volumes and prices.
#Low - Users who entered the base more than 7 days ago. They have already had contact with several ads and therefore the tendency is to have lower opening rates, but higher volumes. At the same time, the price will also be below average. Ideal for scaling a campaign.
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