Mangosix
New Member
Hello friends, as we all know that app promotion is very necessary, good app promotion strategies can help more people know your app and increase app downloads. Here I will share you some promotion strategies.
1. Choosing a right app name
Keep your app name short and attractive, easy to spell, and memorable. Try your best to choose a app title that reflects what your app. Users should not scroll past your app when looking for something to fit their needs.
2. Creating an Eye-catching icon
With over 1.6 million apps in the Google Play Store and 1.5 million in the App Store, there’s a lot of noise in any category you choose you have your app in. Due to that noise, many people choose to take interest in apps, only when the app icon entices them.
Do not rely only on Google Play and App Store, there are various other app stores on the online market where you can upload your app. According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play.
4. Get more high app ratings
If your app get 4/5 star ratings, there is a great chance that people will click your app to know more details. What's more, 94% users would like to download those 4-5 rating apps, which can also increase the download rates efficiently. This point was approved by many app developers. App ratings not only can help increase app downloads, but also can help boost app store ranking. For getting more app ratings, you can invite your users, friends and families to rate your app. But according to the marketing research, the most useful method to get more high app rating is get app ratings from third parties, which is much more convenient.
5. Using Eye-Catching Screenshots and Videos
Beautiful or cool screenshots absolutely attract more users to download the app, so make some well-designed screenshots.
Making a video may be difficult but it can increase install rates by more than 23%. Developers should use the first 5 seconds to grab the viewer’s attention and focus on the best features, instead of all features.
6. Writing a good App Description
when a user consider if download this app or not, they will have a look at the description of you app, so make the description with an attractive copywriting. Most people can only see the top two or three lines of description. Therefore, the first 3 lines description should reflect the target users' needs, and fully explain the features of your app.
7. Get more app downloads
More app downloads your app get, higher ranking it have in the app store. You can see it when you search for downloading an app in the app store. The first few are have many downloads. So get more app downloads at first can make more people know your app.
8. Promotion your app in related forums
There are many forums on the internet. Find the forums which you can promote your app in there. You can ask help from people to download your app and give you some advice to improve your app.
9. Get your app featured in an official blog
Maybe you just publish your app on your website, in addition, you can include it in your official blog to attract more users to install it. For example, you can write a story about your app and let the users know the purpose and background of your app. Show them your app’s function and more details, like app links, screenshots, and videos to help them understand your app carefully.
Above are some app promotion methods can help your app get more downloads. You should try your best to do app promotion.
1. Choosing a right app name
Keep your app name short and attractive, easy to spell, and memorable. Try your best to choose a app title that reflects what your app. Users should not scroll past your app when looking for something to fit their needs.
2. Creating an Eye-catching icon
With over 1.6 million apps in the Google Play Store and 1.5 million in the App Store, there’s a lot of noise in any category you choose you have your app in. Due to that noise, many people choose to take interest in apps, only when the app icon entices them.
- To make your app icon stand out, it should:
- Have a unique shape that stands out
- Have a limited pallet of colors – 2 is enough to create contrast
- Avoid using a photo – it blends in too much!
- Avoid a lot of text, it’s barely readable anyways
- Be creative
Do not rely only on Google Play and App Store, there are various other app stores on the online market where you can upload your app. According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play.
4. Get more high app ratings
If your app get 4/5 star ratings, there is a great chance that people will click your app to know more details. What's more, 94% users would like to download those 4-5 rating apps, which can also increase the download rates efficiently. This point was approved by many app developers. App ratings not only can help increase app downloads, but also can help boost app store ranking. For getting more app ratings, you can invite your users, friends and families to rate your app. But according to the marketing research, the most useful method to get more high app rating is get app ratings from third parties, which is much more convenient.
5. Using Eye-Catching Screenshots and Videos
Beautiful or cool screenshots absolutely attract more users to download the app, so make some well-designed screenshots.
Making a video may be difficult but it can increase install rates by more than 23%. Developers should use the first 5 seconds to grab the viewer’s attention and focus on the best features, instead of all features.
6. Writing a good App Description
when a user consider if download this app or not, they will have a look at the description of you app, so make the description with an attractive copywriting. Most people can only see the top two or three lines of description. Therefore, the first 3 lines description should reflect the target users' needs, and fully explain the features of your app.
7. Get more app downloads
More app downloads your app get, higher ranking it have in the app store. You can see it when you search for downloading an app in the app store. The first few are have many downloads. So get more app downloads at first can make more people know your app.
8. Promotion your app in related forums
There are many forums on the internet. Find the forums which you can promote your app in there. You can ask help from people to download your app and give you some advice to improve your app.
9. Get your app featured in an official blog
Maybe you just publish your app on your website, in addition, you can include it in your official blog to attract more users to install it. For example, you can write a story about your app and let the users know the purpose and background of your app. Show them your app’s function and more details, like app links, screenshots, and videos to help them understand your app carefully.
Above are some app promotion methods can help your app get more downloads. You should try your best to do app promotion.
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