Hey there, forum friends!
We're back with part two of our sweepstakes adventure! If you missed our Part 1, it's time to step back and read it.
Today, we’ll share the hottest GEOs plus, we've got some awesome tips on using pre-landers to convert like a pro! Let's dive right in!
Where to promote Sweepstakes? Top GEOs
Sweepstakes work on both mobile and desktop traffic and in practically any GEO. As a beginner, you can try SOI sweepstakes campaigns as they're easy to convert. SOI and DOI offers work for all countries, but if you're only starting, you should go for cheaper traffic, that is, Tier-2 and Tier-3 countries. Running successful sweepstakes campaigns is also possible in Tier-1, but in that case, it's recommended to choose locations with the highest volumes, such as US or LATAM countries.Already being experienced in sweepstakes offers and ready for testing CC-Submit campaigns, it is, on the contrary, better to test Tier-1 countries, which are best converting for CC-Submit sweepstakes, as people in such GEOs are more likely to subscribe to different giveaways without huge worries to enter their credit card details.
Cpamatica has a wide range of sweepstakes offers for different GEOs and we are able to add certain products and GEOs on your request, so you can always rely on us and be sure that you will find a perfect offer-match here.
Pre-landers are the key
By their very nature, sweepstakes offers don't work with direct linking. Instead, they often require pre-landers, which, in turn, are used in order to engage the user with the possibility of winning a prize.
What should you know while creating a converting pre-lander?
- Your call to action should be clear and explicit. Make sure it's obvious how users should enter the sweepstakes.
- The visual appeal of your pre-lander is 70% of the success of your sweepstakes campaign. A user will not stop at the pre-lander, which is plain and doesn't evoke interest.
Be laconic and user fewer word, catching the attention to the main “TRY NOW” button - There is a direct relationship between the conversion rate and the loading time of your pre-lander. The longer it takes to load, the lower the CR will be.
- Optimize the pre-landers for different languages depending on the GEOs you've chosen. The pre-landers with the languages native to the GEO you're targeting perform better than those that rely on the international English language.
- Experiment with a countdown timer on your pre-lander. It aims to encourage people to enter now rather than postpone it.
- Make your offer exclusive - show the users the amount of prizes left to make them feel that there is not a lot of time to think.
- Use different pre-landers to test - take the first one with surprise boxes and the second one with a wheel of fortune and A/B-test them.
Conclusion
This is a great area for newbies to get their feet wet and start to learn the basics of CPA affiliate marketing. Email-Submit and СС-submits are all different types of sweepstakes offers. They need a slightly different approach, but as long as you know their strengths and weaknesses, you can make each offer type profitable.As your knowledge (and budget) grow, you will naturally want to take on bigger and better projects. Experiment with Sweepstakes CPA offers! Try different tactics. Have fun with it!
If you need even more tips, ping our responsible manager directly -
Skype: live:.cid.614a5206d806fef1
Telegram: @nika_cpamatica
