Hey there, forum enthusiasts!
Get ready to be enthralled as we initiate our exciting two-part series, all about the enchanting world of sweepstakes!
Part 1 covers an overview, top traffic sources, and sweepstakes offer types. Let's get started!
To keep everything clear from the very beginning, let’s start with the term “sweepstakes” and define what they really are and what they are eaten with.
Sweepstakes, or as they are often called - sweeps, are evergreen giveaway offers where the user has a chance to become a random winner by entering some of the personal information like name, email, sometimes address and phone number. Except for the familiar “sweeps”, you can also hear about them by the commonly-used names like surveys, leadgen and vouchers.
In 2023 different gift cards for shopping or money for the PayPal or Cashapp account, games and gaming tools, and electronics like wireless headphones, Dyson hair dryers, or robot vacuum cleaners are among top sweepstakes offers.
Paid Social Media Traffic (Facebook, Instagram, Snapchat, etc.) is considered to be the best source for sweepstakes, as you can make the perfect targeting for a certain product – no matter if it is a travel backpack or a 65” TV.
Google Display Network Traffic (GDN) is another perfect source for sweeps. Using Google for sweepstakes promotion can be a bit challenging in terms of campaign moderation, but GDN provides tons of good traffic and an interested audience, so here you are also able to set appropriate targeting for each product and predict your costs.
Push and Native Traffic are also good for sweepstakes as they look organically for the user while surfing the web, so you can buy such traffic through one of the popular traffic networks.
Email and SMS Marketing are good when you know your audience’s interests and can choose suitable products for them. You need to constantly refresh your database and always make sure that they are of high quality and do not violate any rights of your users.
Credit Card Submit: Here, the user needs to enter bank card details and agree to a subscription option. The user must pledge a certain amount of money to apply for a place in a giveaway. This is the most difficult but also the most profitable type of sweepstakes offers.
In Cpamatica we offer both SOI and CC-Submit sweepstakes campaigns to our affiliates, so you have a chance to test the best-converting sweeps on the market. Our managers will find the most suitable offer for your test according to your audience and traffic!
But hold onto your seats because there's more to come! In the next post, we'll divulge the hottest GEOs for sweepstakes and unlock the secrets of converting pre-landers. Let's dive in!
Get ready to be enthralled as we initiate our exciting two-part series, all about the enchanting world of sweepstakes!
Part 1 covers an overview, top traffic sources, and sweepstakes offer types. Let's get started!
To keep everything clear from the very beginning, let’s start with the term “sweepstakes” and define what they really are and what they are eaten with.
Sweepstakes, or as they are often called - sweeps, are evergreen giveaway offers where the user has a chance to become a random winner by entering some of the personal information like name, email, sometimes address and phone number. Except for the familiar “sweeps”, you can also hear about them by the commonly-used names like surveys, leadgen and vouchers.
In 2023 different gift cards for shopping or money for the PayPal or Cashapp account, games and gaming tools, and electronics like wireless headphones, Dyson hair dryers, or robot vacuum cleaners are among top sweepstakes offers.
TOP traffic sources for sweepstakes
Paid Social Media Traffic (Facebook, Instagram, Snapchat, etc.) is considered to be the best source for sweepstakes, as you can make the perfect targeting for a certain product – no matter if it is a travel backpack or a 65” TV. Google Display Network Traffic (GDN) is another perfect source for sweeps. Using Google for sweepstakes promotion can be a bit challenging in terms of campaign moderation, but GDN provides tons of good traffic and an interested audience, so here you are also able to set appropriate targeting for each product and predict your costs. Push and Native Traffic are also good for sweepstakes as they look organically for the user while surfing the web, so you can buy such traffic through one of the popular traffic networks. Email and SMS Marketing are good when you know your audience’s interests and can choose suitable products for them. You need to constantly refresh your database and always make sure that they are of high quality and do not violate any rights of your users.Types of Sweepstakes Offers (SOI, DOI, CC Submit)
Email Submit (SOI&DOI): Sweepstakes with simple registration (need to specify your data, usually email, sometimes address and phone number). This is the easiest type of offer with lower payouts.Credit Card Submit: Here, the user needs to enter bank card details and agree to a subscription option. The user must pledge a certain amount of money to apply for a place in a giveaway. This is the most difficult but also the most profitable type of sweepstakes offers.
In Cpamatica we offer both SOI and CC-Submit sweepstakes campaigns to our affiliates, so you have a chance to test the best-converting sweeps on the market. Our managers will find the most suitable offer for your test according to your audience and traffic!
But hold onto your seats because there's more to come! In the next post, we'll divulge the hottest GEOs for sweepstakes and unlock the secrets of converting pre-landers. Let's dive in!
