Graybeard
Well-Known Member
If you thought the UDRP of the EU was a real *shit-storm* this sleeper California law enacted may be the basis of some new US Federal regulation coming in the next couple of years.
This will radically affect tracking and re-targeting in programmatic advertising.
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Your California Privacy Rights: Notice to California Customers
California's "Shine the Light" law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses' practices related to disclosing personal information to third parties for the third parties' direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties' direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. (Note: Time Inc . sites do not recognize the "do not track signals" that some browsers may employ.) As discussed above, if you wish to opt-out of our sharing of your information with third parties for the third parties' direct marketing purposes offline please click here, or for email please click here. To find out more about your opt-out rights, please contact us as described in the "How to Contact Us" section below.<<<
FORTUNE Privacy Policy for the US
This will radically affect tracking and re-targeting in programmatic advertising.
>>>
Your California Privacy Rights: Notice to California Customers
California's "Shine the Light" law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses' practices related to disclosing personal information to third parties for the third parties' direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties' direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. (Note: Time Inc . sites do not recognize the "do not track signals" that some browsers may employ.) As discussed above, if you wish to opt-out of our sharing of your information with third parties for the third parties' direct marketing purposes offline please click here, or for email please click here. To find out more about your opt-out rights, please contact us as described in the "How to Contact Us" section below.<<<
FORTUNE Privacy Policy for the US
