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Yahoo Search Marketing advertisements are beginning to be shown on some result pages in eBay, according to Ina Steiner at AuctionBytes. Yahoo & eBay struck up a powerful multiyear partnership in May which will result in Paypal integration throughout Yahoo, more eBay presence within Yahoo Channels and Yahoo Search Marketing ads served in eBay search results.
Steiner says that eBay sellers were quite surprised about the Yahoo Sponsored Search ads appearing in results; Many of the sellers who commented on the appearance of the ads seemed to have no knowledge that the eBay-Yahoo partnership entailed such ads, nor did they seem pleased about them.
In May, eBay North America President Bill Cobb had stated that the Yahoo ads would be for complementary products and services. “For example, a buyer searching for a hair dryer might be presented with sponsored search ads for related items like shampoo or hair brushesâ€Â
However, the tests running this week appear to be for competing products in some cases. A search for “burberry rain boats†(a misspelling for both burberry rain coats and burberry rain boots) brought back zero eBay listings and three Yahoo advertisements, including one with a link to the Burberry website.
eBay spokesperson Catherine England explained , “Bill Cobb spoke about the possibility of presenting “complementary†ads on eBay searches that yielded results - where the ads would feature items related or complementary to the term searched. That may be something we test in the future; what we are currently testing is the display of Yahoo text ads on eBay searches that yield no results. As the test continues, we will continue to refine what gets displayed and when.â€Â
Source/Full Article: http://www.searchenginejournal.com/?p=3651
Steiner says that eBay sellers were quite surprised about the Yahoo Sponsored Search ads appearing in results; Many of the sellers who commented on the appearance of the ads seemed to have no knowledge that the eBay-Yahoo partnership entailed such ads, nor did they seem pleased about them.
In May, eBay North America President Bill Cobb had stated that the Yahoo ads would be for complementary products and services. “For example, a buyer searching for a hair dryer might be presented with sponsored search ads for related items like shampoo or hair brushesâ€Â
However, the tests running this week appear to be for competing products in some cases. A search for “burberry rain boats†(a misspelling for both burberry rain coats and burberry rain boots) brought back zero eBay listings and three Yahoo advertisements, including one with a link to the Burberry website.
eBay spokesperson Catherine England explained , “Bill Cobb spoke about the possibility of presenting “complementary†ads on eBay searches that yielded results - where the ads would feature items related or complementary to the term searched. That may be something we test in the future; what we are currently testing is the display of Yahoo text ads on eBay searches that yield no results. As the test continues, we will continue to refine what gets displayed and when.â€Â
Source/Full Article: http://www.searchenginejournal.com/?p=3651
