People will share copy, effectively vouching for its quality, when they’ve only read 25% of it
According to Copyblogger, 80% of people will read a headline, but only 20% read the body.
In today’s world people rarely read, they scan/skim through content and dive into areas they find interesting.
How do you craft scannable copy?
One of the ways is to improve the readability - the ease with which a reader can understand a written text.
Here are 4 automatic tools that will help you with that:
1. The Readability Test Tool
2. Edit Central
3. Online-Utility
4. Hemingway App
Source: conversionxl.com
According to Copyblogger, 80% of people will read a headline, but only 20% read the body.
In today’s world people rarely read, they scan/skim through content and dive into areas they find interesting.
How do you craft scannable copy?
One of the ways is to improve the readability - the ease with which a reader can understand a written text.
Here are 4 automatic tools that will help you with that:
1. The Readability Test Tool
2. Edit Central
3. Online-Utility
4. Hemingway App
Source: conversionxl.com