A 5-rule playbook that turned broken tracking and shifting KPIs into 12,701 deposits in 3 months.
You’re running traffic to an iGaming app and… tracking breaks, data disappears, in-app events don’t match reality, and the app glitches. Half the time, you’re not even sure which KPI you’re actually chasing.
Sounds familiar? Then you are in the right place.
https://propellerads.com/blog/adv-r...filiatefix_igaming_case_propellerads-20260519
Here’s a real case where an iGaming brand finally got clarity on the flow and, as a result, drove 97,674 installs and 21,134 registrations in just 3 months.
When the partner began, the campaign had the following KPIs (maximum the partner was willing to pay) for every funnel step:
Install: ~$8
Registration: $15–25
Deposit (FTD): $45–55
They also managed to drive down install costs, double deposit conversions, and add a new ad format — Push Notifications — which is still in testing but already showing strong results.
You’re running traffic to an iGaming app and… tracking breaks, data disappears, in-app events don’t match reality, and the app glitches. Half the time, you’re not even sure which KPI you’re actually chasing.
Sounds familiar? Then you are in the right place.
https://propellerads.com/blog/adv-r...filiatefix_igaming_case_propellerads-20260519
Here’s a real case where an iGaming brand finally got clarity on the flow and, as a result, drove 97,674 installs and 21,134 registrations in just 3 months.
The Case Overview
Main challenges: tracking wasn’t always accurate, sometimes there was no data at all, the app and store had internal issues, and on top of that, KPIs kept changing during the campaign. Making the whole setup work required constant adjustments and a lot of hands-on optimization — especially when things didn’t go as planned.When the partner began, the campaign had the following KPIs (maximum the partner was willing to pay) for every funnel step:
Install: ~$8
Registration: $15–25
Deposit (FTD): $45–55
The Results
In three months, the partner achieved 97,674 installs, 21,134 registrations, and 12,701 deposits.They also managed to drive down install costs, double deposit conversions, and add a new ad format — Push Notifications — which is still in testing but already showing strong results.
