monasco
Member
Consider this: You only have approximately 1.7 seconds to capture your target audience's attention, or lose them forever.
Your headline is your first and last chance to spike an interest and remove them away from their current task to read your advertisement.
If the headline isn't appealing, you've instantly lost. And you can expect a lot of money to go down the drain.
So what can you take from this?
- Don't be boring.
- Don't be like the rest of the 3,500 advertisements that each person sees everyday, on average (in the US)
- Do be interesting, concise, and appealing in ~3 seconds or less
Just writing headlines in this effective manner will give you advantage over the majority of other advertisements that say things like "Sale! 80% Off!" or "Amazing uber super-duper deal day"
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Your headline is your first and last chance to spike an interest and remove them away from their current task to read your advertisement.
If the headline isn't appealing, you've instantly lost. And you can expect a lot of money to go down the drain.
So what can you take from this?
- Don't be boring.
- Don't be like the rest of the 3,500 advertisements that each person sees everyday, on average (in the US)
- Do be interesting, concise, and appealing in ~3 seconds or less
Just writing headlines in this effective manner will give you advantage over the majority of other advertisements that say things like "Sale! 80% Off!" or "Amazing uber super-duper deal day"
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