V
video intelligence
Guest
What are native ads?
Native advertising can replicate the format, function or content of a website, creating a flow that doesn’t appear interrupted by ads.
By 2021, 74% of ad revenue is predicted to be derived from native advertising according to Business Insider.
Benefits:
Native advertising can replicate the format, function or content of a website, creating a flow that doesn’t appear interrupted by ads.
By 2021, 74% of ad revenue is predicted to be derived from native advertising according to Business Insider.
Benefits:
- not affected by ad blockers =>> higher revenues (revenue is not limited by people who have ad blockers installed)
- higher brand engagement =>> higher earnings (especially if paid on a CTA basis)
- enhances content and improves user experience
- fix for "banner blindness"
