why is offer not converting after optimizing ?

[Alphawarrior]

how u all doin ,

i have an offer that isnt converting after optimizing ,
i use browser , OS and other info like site id to optimize ( block off bots)

but i do not see increase of conversions .

should i up the bid ? thanks

 

[Graybeard]

Does the offer have customer affinity -- that means do they actually like it?
Price resistance might be overcome with optimizing.
If the offer has no value to the customer -- no customer will never buy it.

So why did you choose this product in the first place. Based on some solid market research or by your own choice, for your own reasons -- without any real regard to customer affinity.

Say you really like salami sandwiches. If you try to sell salami sandwiches to cows you will fail -- cows are vegetarians (herbivores). That is an example in the extreme of affinity

 

[Alphawarrior]

Does the offer have customer affinity -- that means do they actually like it?
Price resistance might be overcome with optimizing.
If the offer has no value to the customer -- no customer will never buy it.

So why did you choose this product in the first place. Based on some solid market research or by your own choice, for your own reasons -- without any real regard to customer affinity.

Say you really like salami sandwiches. If you try to sell salami sandwiches to cows you will fail -- cows are vegetarians (herbivores). That is an example in the extreme of affinity

hey graybeard its actually a software install . so Im not sure why its not converting .

 

[Alphawarrior]

My first thought is; is the software from a reputable source?
Trust is a major sales conversion obstacle -- always (and especially on the Internet).

yes it is a reputable source. anyway will continue to monitor and update

 

[Graybeard]

My first thought is; is the software from a reputable source?
Trust is a major sales conversion obstacle -- always (and especially on the Internet).