Hi guys!
Have you seen our latest blog? If not, here's the (pretty detailed) summary:
Sports Betting vertical in a nutshell
The Sports Betting vertical is very much connected to the gambling business, yet it makes sense to distinguish it as a separate category. In fact, this vertical takes from a few popular niches in affiliate marketing, that is regular sports betting, fantasy sports, e-sports, and even casino-style games, too.
Originally, the biggest boost in sports betting traffic could be seen around the time of big sporting events. These have naturally become a trigger for user-interest and allowed affiliate marketers to capitalize on that.
Sports Betting vs. COVID-19
But the global lockdown and cancellation of any big sporting events have impacted the sports betting industry, too.
We’ve all seen some stagnation when the virus first occurred, but after a momentary drop, the sports betting vertical has been slowly going up, reaching quite a promising level at this point.
The reason for that can be the fact that sports betting vertical is actually a mixture of a few smaller niches, which turned out to work pretty well during the quarantine period. These are:
Just have a look at the graph below showing this month’s performance of the sports betting vertical in Zeropark.
Pop, domain, or push ads?
We’re actually happy to announce that a spike in sports betting vertical could be seen across various traffic types in recent weeks.
That’s why we’ve gathered some basic stats for you to have a look and decide yourself!
While choosing which type of ads you want to go for, remember to account for:
Desktop or Mobile traffic?
Zeropark’s platform data prove mobile traffic to perform better with sports betting vertical. Have a look at the following graph showing the device split per pop and domain traffic based on user clicks.
Followed by push and in-page push traffic as divided between mobile and desktop traffic.
Both graphs show that the sports and betting vertical has not only spiked in the last 30 days (both in terms of desktop and mobile traffic) but also which targeting wins. That’s why mobile traffic is a highly recommended option regardless of whether advertisers choose to run their campaigns with pop, domain redirect, or push and in-page push ads.
Where sports betting thrives — top GEOs.
We’ve also researched where the vertical performed best in the recent last 30 days and results proved the following ten countries to show best results:
TOP 10 GEOs:
Injection Traffic for Sports Betting Ads
Injection traffic isn’t anything new to the Zeropark’s advertisers. But since we recently noticed it's working well with the sports betting vertical we thought it's worth sharing the news.
Note it works for pop and domain redirect ads only, so push traffic is not in scope! To learn more about it, click on the link and head to our documentation section.
Sports betting related keywords
Also, here’s a list of top-performing sports betting related keywords to try with your pop or pop injection traffic keyword campaigns.
SPORTS BETTING - POP TRAFFIC
SOURCE VOLUME AVG. BID
albugineous-gnat 1,311,612,790 $0.0015
piceous-gnu 175,146,373 $0.0012
SPORTS BETTING - POP - INJECTION TRAFFIC
SOURCE VOLUME AVG. BID
lurid-woodcock 1,544,415,436 $0.0011
solferino-kangaroo 2,085,839,773 $0.0030
erythraean-jellyfish 3,771,665,443 $0.0007
spadiceous-peacock 4,064,676,446 $0.0004
rubious-buffalo 11,232,045,840 $0.0015
SPORTS BETTING - POP - INJECTION TRAFFIC | erythraean-jellyfish & spadiceous-peacock
KEYWORD GEO AVG. BID
sportsmaza.com LATAM $0.0070
herosports.com LATAM $0.0070
sports-stream.net LATAM $0.0060
xsportshd.com LATAM $0.0065
betfair.com LATAM $0.0106
bet365.com LATAM $0.0100
starcasino.it LATAM $0.0080
sportsstreems.com LATAM $0.0010
livesportzonline.com LATAM $0.0050
betradar.com LATAM $0.0201
POP KEYWORD CAMPAIGNS SOURCE: rubious-buffalo | US | DESKTOP
KEYWORD VOLUME PER DAY AVG. BID
hds-streaming.com 382572 $ 0.0030
streaming-home.com 209955 $ 0.0025
transportweb.com 210267 $ 0.0025
sportingnews.com 209496 $ 0.0030
papystreaming.org 210364 $ 0.0025
heavysports.com 210283 $ 0.0030
wizhdsports.to 210459 $ 0.0025
motorsportreg.com 210218 $ 0.0025
sportslive.info 210001 $ 0.0025
nbcsports.com 209117 $ 0.0025
dobbersports.com 209094 $ 0.0025
directoryofsport.com 209815 $ 0.0025
sportsntvlive.com 209833 $ 0.0030
foxsports.com 209518 $ 0.0030
POP KEYWORD CAMPAIGNS SOURCE: olivaceous-scorpion | US | MOBILE
KEYWORD VOLUME PER DAY AVG. BID
hds-streaming.com 104178 $ 0.0021
streaming-home.com 48702 $ 0.0020
heavysports.com 49045 $ 0.0014
nbcsports.com 48779 $ 0.0016
sportsntvlive.com 49440 $ 0.0016
wizhdsports.to 49323 $ 0.0014
directoryofsport.com 48866 $ 0.0014
sportingnews.com 48761 $ 0.0014
sportslive.info 48858 $ 0.0014
motorsportreg.com 49438 $ 0.0013
transportweb.com 48834 $ 0.0012
dobbersports.com 49312 $ 0.0013
papystreaming.org 48929 $ 0.0011
Pop & Domain Redirect Traffic
GEO VOLUME BID
BR(Brazil) 5,693,362 $0.001
RU(Russian Federation) 90,410,554 $0.001
KZ(Kazakhstan) 10,201,620 $0.001
MX(Mexico) 1,830,935 $0.003
AZ(Azerbaijan) 3,346,356 $0.001
GR(Greece) 5,083,500 $0.001
NG(Nigeria) 3,553,229 $0.006
PT(Portugal) 6,050,313 $0.001
MU(Mauritius) 561,875 $0.001
MZ(Mozambique) 647,724 $0.001
Pop & Domain Redirect Traffic
GEO VOLUME BID
NG(Nigeria) 455,767,550 $0.003
TR(Turkey) 218,746,072 $0.005
ZA(South Africa) 406,157,752 $0.004
ZM(Zambia) 44,034,990 $0.006
MZ(Mozambique) 47,692,845 $0.004
GH(Ghana) 47,803,769 $0.006
GE(Georgia) 24,290,417 $0.004
ID(Indonesia) 24,731,304 $0.003
SN(Senegal) 10,232,677 $0.004
TN(Tunisia) 5,216,030 $0.006
POP KEYWORD CAMPAIGNS SOURCE: solferino-kangaroo
KEYWORD VOLUME PER DAY AVG. BID
hotstar.com 17953 $ 0.0043
strava.com 9089 $ 0.0170
espn.com 5145 $ 0.0212
easports.com 4050 $ 0.0133
abc.net.au 2835 $ 0.0159
flashscore.com 2593 $ 0.0079
sportchek.ca 2265 $ 0.0292
whoscored.com 2013 $ 0.0048
sportsdirect.com 1525 $ 0.0195
247sports.com 1447 $ 0.0204
sport.es 1254 $ 0.0127
basketball-reference.com 1213 $ 0.0273
sports.news.naver.com 1185 $ 0.0063
sports.yahoo.com 1173 $ 0.0187
jdsports.co.uk 976 $ 0.0155
privatesportshop.fr 955 $ 0.0102
globoesporte.globo.com 885 $ 0.0085
bleacherreport.com 834 $ 0.0247
theage.com.au 822 $ 0.0091
sonyliv.com 793 $ 0.0012
jd-sports.com.au 784 $ 0.0329
eurosport.fr 713 $ 0.0061
pinkbike.com 704 $ 0.0276
goal.com 634 $ 0.0080
barstoolsports.com 582 $ 0.0238
rebelsport.com.au 551 $ 0.0195
espncricinfo.com 543 $ 0.0139
sportmediaset.mediaset.it 515 $ 0.0066
nrl.com 504 $ 0.0061
skysports.com 497 $ 0.0186
baseball-reference.com 481 $ 0.0244
go-sport.com 445 $ 0.0104
jdsports.fr 444 $ 0.0129
corrieredellosport.it 435 $ 0.0068
bigfooty.com 434 $ 0.0064
tuttosport.com 420 $ 0.0117
cbssports.com 415 $ 0.0252
pro-football-reference.com 410 $ 0.0235
nba.com 404 $ 0.0206
surfline.com 379 $ 0.0121
foxsports.com.au 372 $ 0.0080
si.com 369 $ 0.0242
nascar.com 353 $ 0.0256
sport-fm.gr 351 $ 0.0004
nbcsports.com 340 $ 0.0160
nfl.com 333 $ 0.0240
drf.com 332 $ 0.0201
tsn.ca 329 $ 0.0304
golfnow.com 327 $ 0.0275
maxpreps.com 314 $ 0.0147
motorsport.com 297 $ 0.0136
wwe.com 294 $ 0.0222
privatesportshop.es 291 $ 0.0093
eurobasket.com 285 $ 0.0236
sports.sina.com.cn 284 $ 0.0044
rmcsport.bfmtv.com 282 $ 0.0144
nhl.com 275 $ 0.0272
afl.com.au 274 $ 0.0037
sportskeeda.com 269 $ 0.0306
eliteprospects.com 261 $ 0.0286
totalsports.co.za 261 $ 0.0024
magicseaweed.com 254 $ 0.0124
sport24.gr 225 $ 0.0147
coastalwatch.com 217 $ 0.0083
evanscycles.com 217 $ 0.0273
transportnsw.info 211 $ 0.0091
racenet.com.au 208 $ 0.0063
olympic.org 207 $ 0.0266
sport1.de 203 $ 0.0123
sports.ru 203 $ 0.0050
sports.orange.fr 197 $ 0.0096
le10sport.com 196 $ 0.0226
sportingnews.com 182 $ 0.0177
bikeforums.net 181 $ 0.0296
runnersworld.com 173 $ 0.0214
sportstrategies.com 171 $ 0.0054
footywire.com 163 $ 0.0047
ufc.com 159 $ 0.0306
jdsports.my 152 $ 0.0081
livescore.com 146 $ 0.0117
sportmail.ru 144 $ 0.0003
sports.caliente.mx 140 $ 0.0077
equibase.com 139 $ 0.0260
active.com 138 $ 0.0198
rotoworld.com 138 $ 0.0276
formula1.com 136 $ 0.0207
sportowefakty.wp.pl 136 $ 0.0060
sportbible.com 135 $ 0.0183
sports.bwin.com 131 $ 0.0091
followfollow.com 127 $ 0.0115
liverpoolfc.com 127 $ 0.0080
cyclingnews.com 120 $ 0.0306
givemesport.com 120 $ 0.0164
bikeradar.com 117 $ 0.0237
sportsnet.ca 116 $ 0.0299
premierleague.com 115 $ 0.0045
al.com 113 $ 0.0120
t-nation.com 112 $ 0.0211
rtsports.com 112 $ 0.0189
football-italia.net 108 $ 0.0044
bicycling.com 108 $ 0.0249
topendsports.com 102 $ 0.0196
wrestlinginc.com 102 $ 0.0243
es.sportsdirect.com 102 $ 0.0118
realmadrid.com 101 $ 0.0071
And in case you’ve got any questions, just reach out to us and we’ll be happy to help!
Good luck!
Magda
Have you seen our latest blog? If not, here's the (pretty detailed) summary:
Sports Betting vertical in a nutshell
The Sports Betting vertical is very much connected to the gambling business, yet it makes sense to distinguish it as a separate category. In fact, this vertical takes from a few popular niches in affiliate marketing, that is regular sports betting, fantasy sports, e-sports, and even casino-style games, too.
Originally, the biggest boost in sports betting traffic could be seen around the time of big sporting events. These have naturally become a trigger for user-interest and allowed affiliate marketers to capitalize on that.
Sports Betting vs. COVID-19
But the global lockdown and cancellation of any big sporting events have impacted the sports betting industry, too.
We’ve all seen some stagnation when the virus first occurred, but after a momentary drop, the sports betting vertical has been slowly going up, reaching quite a promising level at this point.
The reason for that can be the fact that sports betting vertical is actually a mixture of a few smaller niches, which turned out to work pretty well during the quarantine period. These are:
- The regular sports betting — even though things are on hold with the big live sporting events in most parts of the globe, Tier 3 countries still show interest.
- E-sports — a great alternative to regular sports betting that’s a thriving industry with high user-engagement and a dedicated audience.
- Fantasy sports — yet another branch of the sports betting industry that hasn’t been, in fact, negatively affected by the virus outbreak since it happens on a virtual level only.
- Casino-style games — although this niche seems to be closer to the gambling vertical in general, it also falls into the sports betting category. And be it for sport, boredom or thrills, the casino games/betting niche has been working great both throughout the lockdown and in recent weeks, too.
Just have a look at the graph below showing this month’s performance of the sports betting vertical in Zeropark.
Pop, domain, or push ads?
We’re actually happy to announce that a spike in sports betting vertical could be seen across various traffic types in recent weeks.
That’s why we’ve gathered some basic stats for you to have a look and decide yourself!
Here are pop and domain redirect ads!
And here’s push and in-page push traffic!
And here’s push and in-page push traffic!
While choosing which type of ads you want to go for, remember to account for:
- your experience running them before,
- campaign budget,
- whether you want to include creatives or not,
- your optimization strategies.
Desktop or Mobile traffic?
Zeropark’s platform data prove mobile traffic to perform better with sports betting vertical. Have a look at the following graph showing the device split per pop and domain traffic based on user clicks.
Followed by push and in-page push traffic as divided between mobile and desktop traffic.
Both graphs show that the sports and betting vertical has not only spiked in the last 30 days (both in terms of desktop and mobile traffic) but also which targeting wins. That’s why mobile traffic is a highly recommended option regardless of whether advertisers choose to run their campaigns with pop, domain redirect, or push and in-page push ads.
! MOBILE WINS !
Where sports betting thrives — top GEOs.
We’ve also researched where the vertical performed best in the recent last 30 days and results proved the following ten countries to show best results:
TOP 10 GEOs:
- Nigeria
- Turkey
- South Africa
- Zambia
- Mozambique
- Brazil
- Russia
- Mexico
- Indonesia
- Ghana
Injection Traffic for Sports Betting Ads
Injection traffic isn’t anything new to the Zeropark’s advertisers. But since we recently noticed it's working well with the sports betting vertical we thought it's worth sharing the news.
Note it works for pop and domain redirect ads only, so push traffic is not in scope! To learn more about it, click on the link and head to our documentation section.
____________________________________________
And if you want to really dig into the subject, then read the article to learn
everything you need to know about running sports betting campaigns
post the COVID-19 outbreak.
Sports Betting Is Alive and Kicking! Do you wanna bet?
>>> READ HERE <<<
_____________________________________________________
And if you want to really dig into the subject, then read the article to learn
everything you need to know about running sports betting campaigns
post the COVID-19 outbreak.
Sports Betting Is Alive and Kicking! Do you wanna bet?
>>> READ HERE <<<
_____________________________________________________
Sports betting related keywords
Also, here’s a list of top-performing sports betting related keywords to try with your pop or pop injection traffic keyword campaigns.
SPORTS BETTING - POP TRAFFIC
SOURCE VOLUME AVG. BID
albugineous-gnat 1,311,612,790 $0.0015
piceous-gnu 175,146,373 $0.0012
SPORTS BETTING - POP - INJECTION TRAFFIC
SOURCE VOLUME AVG. BID
lurid-woodcock 1,544,415,436 $0.0011
solferino-kangaroo 2,085,839,773 $0.0030
erythraean-jellyfish 3,771,665,443 $0.0007
spadiceous-peacock 4,064,676,446 $0.0004
rubious-buffalo 11,232,045,840 $0.0015
SPORTS BETTING - POP - INJECTION TRAFFIC | erythraean-jellyfish & spadiceous-peacock
KEYWORD GEO AVG. BID
sportsmaza.com LATAM $0.0070
herosports.com LATAM $0.0070
sports-stream.net LATAM $0.0060
xsportshd.com LATAM $0.0065
betfair.com LATAM $0.0106
bet365.com LATAM $0.0100
starcasino.it LATAM $0.0080
sportsstreems.com LATAM $0.0010
livesportzonline.com LATAM $0.0050
betradar.com LATAM $0.0201
POP KEYWORD CAMPAIGNS SOURCE: rubious-buffalo | US | DESKTOP
KEYWORD VOLUME PER DAY AVG. BID
hds-streaming.com 382572 $ 0.0030
streaming-home.com 209955 $ 0.0025
transportweb.com 210267 $ 0.0025
sportingnews.com 209496 $ 0.0030
papystreaming.org 210364 $ 0.0025
heavysports.com 210283 $ 0.0030
wizhdsports.to 210459 $ 0.0025
motorsportreg.com 210218 $ 0.0025
sportslive.info 210001 $ 0.0025
nbcsports.com 209117 $ 0.0025
dobbersports.com 209094 $ 0.0025
directoryofsport.com 209815 $ 0.0025
sportsntvlive.com 209833 $ 0.0030
foxsports.com 209518 $ 0.0030
POP KEYWORD CAMPAIGNS SOURCE: olivaceous-scorpion | US | MOBILE
KEYWORD VOLUME PER DAY AVG. BID
hds-streaming.com 104178 $ 0.0021
streaming-home.com 48702 $ 0.0020
heavysports.com 49045 $ 0.0014
nbcsports.com 48779 $ 0.0016
sportsntvlive.com 49440 $ 0.0016
wizhdsports.to 49323 $ 0.0014
directoryofsport.com 48866 $ 0.0014
sportingnews.com 48761 $ 0.0014
sportslive.info 48858 $ 0.0014
motorsportreg.com 49438 $ 0.0013
transportweb.com 48834 $ 0.0012
dobbersports.com 49312 $ 0.0013
papystreaming.org 48929 $ 0.0011
Pop & Domain Redirect Traffic
GEO VOLUME BID
BR(Brazil) 5,693,362 $0.001
RU(Russian Federation) 90,410,554 $0.001
KZ(Kazakhstan) 10,201,620 $0.001
MX(Mexico) 1,830,935 $0.003
AZ(Azerbaijan) 3,346,356 $0.001
GR(Greece) 5,083,500 $0.001
NG(Nigeria) 3,553,229 $0.006
PT(Portugal) 6,050,313 $0.001
MU(Mauritius) 561,875 $0.001
MZ(Mozambique) 647,724 $0.001
Pop & Domain Redirect Traffic
GEO VOLUME BID
NG(Nigeria) 455,767,550 $0.003
TR(Turkey) 218,746,072 $0.005
ZA(South Africa) 406,157,752 $0.004
ZM(Zambia) 44,034,990 $0.006
MZ(Mozambique) 47,692,845 $0.004
GH(Ghana) 47,803,769 $0.006
GE(Georgia) 24,290,417 $0.004
ID(Indonesia) 24,731,304 $0.003
SN(Senegal) 10,232,677 $0.004
TN(Tunisia) 5,216,030 $0.006
POP KEYWORD CAMPAIGNS SOURCE: solferino-kangaroo
KEYWORD VOLUME PER DAY AVG. BID
hotstar.com 17953 $ 0.0043
strava.com 9089 $ 0.0170
espn.com 5145 $ 0.0212
easports.com 4050 $ 0.0133
abc.net.au 2835 $ 0.0159
flashscore.com 2593 $ 0.0079
sportchek.ca 2265 $ 0.0292
whoscored.com 2013 $ 0.0048
sportsdirect.com 1525 $ 0.0195
247sports.com 1447 $ 0.0204
sport.es 1254 $ 0.0127
basketball-reference.com 1213 $ 0.0273
sports.news.naver.com 1185 $ 0.0063
sports.yahoo.com 1173 $ 0.0187
jdsports.co.uk 976 $ 0.0155
privatesportshop.fr 955 $ 0.0102
globoesporte.globo.com 885 $ 0.0085
bleacherreport.com 834 $ 0.0247
theage.com.au 822 $ 0.0091
sonyliv.com 793 $ 0.0012
jd-sports.com.au 784 $ 0.0329
eurosport.fr 713 $ 0.0061
pinkbike.com 704 $ 0.0276
goal.com 634 $ 0.0080
barstoolsports.com 582 $ 0.0238
rebelsport.com.au 551 $ 0.0195
espncricinfo.com 543 $ 0.0139
sportmediaset.mediaset.it 515 $ 0.0066
nrl.com 504 $ 0.0061
skysports.com 497 $ 0.0186
baseball-reference.com 481 $ 0.0244
go-sport.com 445 $ 0.0104
jdsports.fr 444 $ 0.0129
corrieredellosport.it 435 $ 0.0068
bigfooty.com 434 $ 0.0064
tuttosport.com 420 $ 0.0117
cbssports.com 415 $ 0.0252
pro-football-reference.com 410 $ 0.0235
nba.com 404 $ 0.0206
surfline.com 379 $ 0.0121
foxsports.com.au 372 $ 0.0080
si.com 369 $ 0.0242
nascar.com 353 $ 0.0256
sport-fm.gr 351 $ 0.0004
nbcsports.com 340 $ 0.0160
nfl.com 333 $ 0.0240
drf.com 332 $ 0.0201
tsn.ca 329 $ 0.0304
golfnow.com 327 $ 0.0275
maxpreps.com 314 $ 0.0147
motorsport.com 297 $ 0.0136
wwe.com 294 $ 0.0222
privatesportshop.es 291 $ 0.0093
eurobasket.com 285 $ 0.0236
sports.sina.com.cn 284 $ 0.0044
rmcsport.bfmtv.com 282 $ 0.0144
nhl.com 275 $ 0.0272
afl.com.au 274 $ 0.0037
sportskeeda.com 269 $ 0.0306
eliteprospects.com 261 $ 0.0286
totalsports.co.za 261 $ 0.0024
magicseaweed.com 254 $ 0.0124
sport24.gr 225 $ 0.0147
coastalwatch.com 217 $ 0.0083
evanscycles.com 217 $ 0.0273
transportnsw.info 211 $ 0.0091
racenet.com.au 208 $ 0.0063
olympic.org 207 $ 0.0266
sport1.de 203 $ 0.0123
sports.ru 203 $ 0.0050
sports.orange.fr 197 $ 0.0096
le10sport.com 196 $ 0.0226
sportingnews.com 182 $ 0.0177
bikeforums.net 181 $ 0.0296
runnersworld.com 173 $ 0.0214
sportstrategies.com 171 $ 0.0054
footywire.com 163 $ 0.0047
ufc.com 159 $ 0.0306
jdsports.my 152 $ 0.0081
livescore.com 146 $ 0.0117
sportmail.ru 144 $ 0.0003
sports.caliente.mx 140 $ 0.0077
equibase.com 139 $ 0.0260
active.com 138 $ 0.0198
rotoworld.com 138 $ 0.0276
formula1.com 136 $ 0.0207
sportowefakty.wp.pl 136 $ 0.0060
sportbible.com 135 $ 0.0183
sports.bwin.com 131 $ 0.0091
followfollow.com 127 $ 0.0115
liverpoolfc.com 127 $ 0.0080
cyclingnews.com 120 $ 0.0306
givemesport.com 120 $ 0.0164
bikeradar.com 117 $ 0.0237
sportsnet.ca 116 $ 0.0299
premierleague.com 115 $ 0.0045
al.com 113 $ 0.0120
t-nation.com 112 $ 0.0211
rtsports.com 112 $ 0.0189
football-italia.net 108 $ 0.0044
bicycling.com 108 $ 0.0249
topendsports.com 102 $ 0.0196
wrestlinginc.com 102 $ 0.0243
es.sportsdirect.com 102 $ 0.0118
realmadrid.com 101 $ 0.0071
And in case you’ve got any questions, just reach out to us and we’ll be happy to help!
Good luck!
Magda
