Why are affiliates not actively promoting my AI Course, which is in high demand now?

[rajamanickam]

I created my AI Course by putting a lot of hard work into it and started selling it through Gumroad. I set a 50% affiliate commission for referring this, and many affiliates joined. But they are not actively promoting it, though the demand for AI courses is high now. How to solve this issue?

 

[Graybeard]

WELCOME ABOARD ...

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AI may be in high demand, but it’s also a crowded market, so conversion rates can be low. Without debating Gumroad or its affiliates, think about what you can improve in creative or marketing. Could you add user studies, case results, or better explainers that show why your AI product stands out?

 

[rajamanickam]

Thanks for your suggestions. I will work on that.

 

[T J Tutor]

Did you push this product out to a group of Beta users for the feed back loops necessary when developing a product?

After that, did you provide a 100% commission to a select small group of successful affiliates to see what results could be achieved with your product?

Without those elements to gather the information you need for a successful launch you will be "driving blind".

 

[rajamanickam]

I offered a 100% discount code to many people to get their feedback. I ran a free offer for the same course at Udemy, and more than 2K people used that free offer, and it got 4.4 stars from 25 ratings. So, I would say that there is no issue from the product side. Regarding 100% commission, Gumroad won't allow it. It allows a maximum of 75% only, and I offered this 75% to some affiliates. And, promised to increase the rate from 50% to 75% after their first sale.

 

[T J Tutor]

Sounds like you covered the right steps. So there must be something that stands between you product as a free product and your product as a paid product.

Do you have a product website? A site with an affiliate signup portal that provides tracking data and creatives? A site with all the expected product testimonials, and the other elements of a professional site for a product?

 

[rajamanickam]

I use Gumroad for managing affiliates.