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Are you still exploring push traffic sources? Ping us if we can help.Which push network has pure traffic without bots and fraud?
I am yet to find a network that runs 100% clean traffic.
It is not because they don't try. Detecting the bad actors is more difficult than "herding cats". All of these companies, especially the reputable well established companies, that we typically use for high value traffic spend enormous amounts of money identifying, trapping, segmenting out, the bots, scammers, and other irreputable dirtbags. It is a big struggle and very expensive.
We have to do our part too. It is very important for us to filter all of our traffic sources. Reliable traffic has been manipulated since the day I got into this business 30 years ago. There has always been lots of "bad actors" and there has always been lots of "good guys". Businesses of every kind have always had that makeup. All we need to do is find those that are well known entities with stellar reputations and start working with them. We need to do additional filtering as a normal continuous practice. Think of it like this, when a restaurant buys a side of prime beef, it requires an abundance of trimming and you end up with less than you started with but you are left with an incredible selection of prime steaks, ribs, and roasts.
Sure, you can filter them out, but you're still paying for the traffic or do you try to get reimbursed for the fraud traffic and go through the hoops and hurdles of that?We’ve seen the same thing: no matter how big or reputable the platform is, filtering out bad traffic is an ongoing challenge. That’s why, in our campaigns, we do multi-layer traffic filtering from day one. We constantly monitor for signs of fake clicks, bots, and low-quality leads.
Sure, you can filter them out, but you're still paying for the traffic or do you try to get reimbursed for the fraud traffic and go through the hoops and hurdles of that?