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What is the optimal length of the Title Tag?

  • 25 - 28 characters will fit on a tab(3 tabs open) <<<User FIRST
  • you could use 60 characters that are an inclusive statement for search at that length too ;)
  • (Let the SEO gurus debate all day </sarcasm>)
    title-search.jpg
About 8,620,000 results :D
 
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Which title tag do you mean?

I have SEO paramaters list save in Google Drive, bookmark for quick access --->
  • Meta title tag (40 characters Meta title + 10-15 characters site title)
  • H1 title tag (40 characters)
  • Image title tag (any length, displays on mouseover, mainly redundant on smartphone)
  • Open Graph title tag (50+ characters, check here ---> Meta Tags — Preview, Edit and Generate)
Google Images display Meta title (1st 30+ character displays), on image expansion its 40+ characters

Some notes about all title tags
  1. Try to put front-load title tags with important keyword at start
  2. Put important keyword in 1st 15 characters (it will displays in most bookmark)
This forum homepage Meta title total ---> 40 characters, its going to work on any device
  • AffiliateFix: Affiliate Marketing Forum
 
Just had a thought:
The website I am working of uses a wrapper (template) and each page content loads the title and other meta I want to send.
PHP:
<div id='content'></div>
$title = "US  Data for $stateName | ---------.com";
$contents = ' (HTML + PHP) ';
f(isset($_SERVER['HTTP_X_PJAX']) && $_SERVER['HTTP_X_PJAX'] == 'true'){
       echo $contents;
       echo "<title>{$title}</title>";
}else{
       include 'wrapper.php';
}
I can read the user screen size, and make the page a canonical URL

PHP:
    <script type="text/javascript">
  var c=document.cookie;
  document.cookie='size='+Math.max(screen.width,screen.height)+';';
</script>
  </head>
HEAD;

echo $DocHead."\n";

*/
$screensize=$_COOKIE["size"];
if($_COOKIE["size"]<10){
$notfound="notfound";
   echo "$notfound\n";}
       elseif($_COOKIE["size"]>801){
       echo "\n$screensize tested over 801\n";}
else{
   $_COOKIE["size"]=$mobile;
   echo "\n$screensizetested under 801\n";
}

Test the title length for the screen size. The big search engines use robots that send headers for both mobile and desktop (tablets too). Do an A, B title test (sort of).

  • Send mobile titles and longer desktop titles for search and see what happens.
 
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The Site Title
If it was 'Best cameras in 2021: 16 best cameras for your money'
Then the Site Title goes after the Page Title
Supposing its 'The Camera Store'
Best cameras in 2021: 16 best cameras for your money - The Camera Store
It's 72 char
Or have I started on the gin too early?
 
50-60 is not a length, its a range
Anyways what is your source?
Please share link
~$ echo 'The best camera 2021: 16 best cameras money can buy in ...' |wc -c
59
~$ echo 'The best camera 2021: 16 best cameras money can buy in' |wc -c
55
~$ echo 'desktop Google search'
  • desktop Google search
  • mobile has different ads and SERPS --isn't that cloaking people?
  • Google is full of themselves 'the rules are for thee and not for me!'
50-60 59 words that are a understandable *and attractive * phrase.
so;
Best cameras in 2021: 16 best cameras for your money
echo 'Best cameras in 2021: 16 best cameras for your money' |wc -c
53
works for me ;)
 
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  1. IDK if you can tag that or Google scrapes it from the ?

It's all conjecture anyway
We have to specify browser and device type
Every browser/device combo displays data differently
Hell just changing from portrait to horizontal mode (on any handheld device) shakes things up
The best things I find work
  1. Front load important keywords (query you are trying to rank for)
  2. Keep page title and site title short as possible
  3. Use an SEO plug-in or tool to view Google SERP simulator (before publishing)
 
View attachment 18321
the top line is the Google path :p


View attachment 18322

so here, at least, the meta tagging didn't matter, Google does what Google does --jump through the hoop again.

This is a perfect example of why domain name is so important
In @Graybeard example above you cannot see the brand
Site Title comes after ... (too long)
That's why an obvious keyword domain/correct Geo extn is vital
techradar.com is trusted source people click on
technews2021.xyz is not trusted source & most people won't click on
Going off thread but choose domain carefully
 
Irrelevant description tag
upload_2021-2-19_9-51-42.png

the words are too unique to the body -- this serp was in the middle of page 2 BTW :rolleyes:

**note -- the canonical path became the site path --top in grey
 
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