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What is the meaning of Sweepstake routes

Example:

Answer "yes" you have debt. You go to a "route" about debt? I'm just guessing here, but it really sounds like it's based on what the user answers in the mega long survey most sweeps offers have.
 
does *routes* mean the contest rules or the allowed referral ad placements in a mistranslated sentence on a non-authoritative blog perhaps?
 
by 'route' I believe your pub is asking the 'conversion flow', at what stage of the sweepstakes the conversion will occurred.
Probably better to ask your pub though...
 
MI
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