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What is page speed and why does it matter?

Page speed is important to users because, well, faster pages are more efficient and provide a much better on-page user experience.
If a page takes longer than 3 seconds to load, over a quarter of users will click away.
Page speed is also included as one of the ranking factors for the search engine.
 
If a page takes longer than 3 seconds to load, over a quarter of users will click away.

Many will click away in shorter periods of time. More so with funnels and landers. Less so with well developed content sites.

A very important metric in this business. Speed rules!
 
Pages that load fast are helpful to users and therefore rank higher in Google results pages. You can check the loading speed of any web page with the Google PageSpeed Insights tool which creates a free list of things you can do to make web pages load faster. The perfect loading speed of a web page (on mobile or desktop) is within 1-3 seconds.
 
Page speed is important to users because, well, faster pages are more efficient and provide a much better on page experience .If a page takes longer than 3 seconds to load, over a quarter of users will click away.
Page speed also affects conversion rate. For example, Walmart site noted that with every second of increased page speed, they saw a two percent increase in conversion.
In 2017, Google announced they will give page speed even more consideration, incorporating mobile site speed to rank sites
 
Neil Patel's Ubersuggest is an awesome tool as well. I use it a great deal in Chrome. Try it. Do a Google search and watch as all of the site data pops up for each result.

Great tool
Neil Patel is a traffic optimisation black belt 10th dan
I watched 2 Neil Patel videos on Affiliate World Conferences YT channel before joining Affiliate Fix - here they are (2nd and 3rd most popular videos on that channel)

7 landing page hacks that will double your sales

Create a digital product that makes $100,000+ a month
 
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