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What is Marketing Automation used for?

TORO Advertising

Affiliate Manager
Affiliate Manager
affiliate
TORO Advertising - Affiliate Network
For those who don’t know yet what’s marketing automation, let’s provide a quick recap of one of the fastest-growing software industries:

Marketing automation is a technology that was designed to help marketers to capture and prioritize the right leads and nurture them, strengthening customer relationship and move prospects through the sales funnel by implementing, managing and automating marketing processes and tasks across multiple channels such as email, social media, web marketing, multi-channel marketing, and analytics.

So, hold one, what’s exactly marketing automation? Marketing automation is all about using software to automate a set of processes based on user's actions with brand communication. For example, give a like on a Facebook post, click to a CTA in an email, leaving the email on the website to receive further information, etc. Thus, you can customize and personalize future communications with your leads according to their actions with your brand which you can provide a consistent and valued experience with content that’s relevant to their interests.

Ready to automate?
  • On average 51% of companies are currently using marketing automation.
  • Research and Markets anticipated the global marketing automation market size to reach $8.42 billion by 2027.
  • Automated emails generate 320% more revenue than non-automated emails.
  • Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
 
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For those who don’t know yet what’s marketing automation, let’s provide a quick recap of one of the fastest-growing software industries:

Many of us have been using various forms of automation long before the many platforms available today. This is a very important addition to anyone's online business, not just affiliates.

Our members should pay close attention to this and get their businesses onboard with as many of these types automations as possible.
 

TORO Advertising

Affiliate Manager
Affiliate Manager
affiliate
TORO Advertising - Affiliate Network
We agree with you. Automation is for all online businesses and that's why we wanted to write about it.
Lead nurturing is key to driving and transforming prospects into leads, so the introduction of automation improved marketing for many marketers by placing the user at the center of their strategies and nurturing them with attention.
In this way, we encourage all marketers, regardless of the field they work in, to develop automation processes to increase results.:)
 

DSarkar

Affiliate
affiliate
Thank you. This is an important reminder about Marketing Automation.

Many marketing teams automate time-consuming processes like email marketing, social media posting, and even ad campaigns, not only to save time but also to create a more personalized experience for their clients.
 

Brightcrusher

Affiliate
affiliate
I suppose that maketing automation is a very useful tool for those who think of promotion and increasing sales. Actually, I don't know any other ways like marketing automation which can somehow help marketers to convert prospects into leads. In my opinion, such things were created to easen the proccess of attracting new leads to your company and consequently to give you more sales opportunities. Basically, marketing automation can be used not only in affiliate marketing but also it can be helpful for other species of online business. Everything depends on your personal skills in marketing campaigns optimization. However, you can always outsource this task.
 
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