Hey everyone!
Over the last few months I’ve been spending a lot of time testing CRM(email) traffic in the gambling
What surprised me the most is that even relatively small email tests sometimes showed much stronger engagement and retention compared to some traditional paid traffic sources we work with.
The biggest issue so far has been infrastructure and deliverability. Most mainstream ESPs obviously don’t like casino traffic, so scaling becomes difficult very quickly even when the traffic quality itself looks promising.
Right now I’m trying to better understand what setups people are using in 2026 for gambling-friendly sending, especially on the email/SMS side.
Are most of you running self-hosted infrastructure at this point, or are there still ESP/platform solutions that work reliably for this niche?
Would be interesting to hear what’s currently working for others in this space.
Over the last few months I’ve been spending a lot of time testing CRM(email) traffic in the gambling
What surprised me the most is that even relatively small email tests sometimes showed much stronger engagement and retention compared to some traditional paid traffic sources we work with.
The biggest issue so far has been infrastructure and deliverability. Most mainstream ESPs obviously don’t like casino traffic, so scaling becomes difficult very quickly even when the traffic quality itself looks promising.
Right now I’m trying to better understand what setups people are using in 2026 for gambling-friendly sending, especially on the email/SMS side.
Are most of you running self-hosted infrastructure at this point, or are there still ESP/platform solutions that work reliably for this niche?
Would be interesting to hear what’s currently working for others in this space.
