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What are the best practices for ad ops?

An ad operations team can be made up of many different roles such as ad schedulers (also called “ad ops coordinators”, “ad campaign managers” or “ad traffickers”), billing personnel, inventory management, yield management, vendor management and technical operations.

Is this what you are referring to when asking about the tools ad ops use? The list is endless. the designation (ad ops) is a bit ambiguous in our industry and that's why I ask. In its's entirety, ad ops is a very large field.
 
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