Chinese New Year is one of the most beautiful celebrations of the year… and a perfect opportunity to scale your campaigns and push profits to the max!
We decided to ask our Chinese market experts to find out everything you need to know to prepare for the profit boost.
We are sharing everything we found out in a comprehensive guide. Click the link to read it.
Don’t have time to read the full guide? Here are the main takeaways:
- Target the right GEOs: Mainland China + SEA (MY/SG/ID/VN/TH/PH) + HK/Macau/Taiwan + diaspora markets (AU/CA/US)
- Run seasonal winners: eCommerce + travel + entertainment/content + giveaways + fortune-style finance offers
- Use the right sources: Push for urgency, Pop for cheap scale, In-App for holiday engagement. Social can work too (but gets pricey), so a smart move is mixing formats with other sources like Google Ads and Meta Ads, and building retargeting audiences to bring users back with a stronger offer later
- Plan around 3 waves: Pre-CNY = conversions, Holiday week = engagement, Post-CNY = retargeting + “new year reset”
- Keep it simple: luck/gifting/urgency creatives + fast mobile funnels (one message, one CTA, low friction)
Warning: your campaigns might seriously take off after applying these tips.Launch a PropellerAds campaign, use these strategies, and boost your profits!
