URL of landing pages for paid traffic

[Ciaba]

Hello,
i'm trying to organize my first CPA campaign. I have no website, i want to create only landing pages. I think in the beginning i will use Facebook ads to drive traffic.

I have a doubt: the URL of the landing page (for paid traffic) does matter?
I mean, a url of the landing page like bestnewgame.com convert better than bestnewgame.ucraft.com?
I know that if we talk about SEO the url surely matters, but what if i'm intested only in paid traffic? Maybe it's irrilevant?

 

[Graybeard]

Assuming only paid or referred traffic from sources other than search engines (SEO or SEM);
A neutral domain name would work best
vanillaName.com/[niche]/

• newways.com/mondo-game/ <<<just an example
• or, mondogame.newways.com/ <<< subdomain
  
• HTTPS is needed today for consumer confidence

Advantage: the domain name will not restrict your future options.
Problem: return visits by type-ins will be few or non-existent.