Typical campaign structure for betting traffic

[Rivertraffic]

A simple campaign structure that many advertisers use when testing betting traffic looks something like this:

1. Launch several GEOs at the same time
2. Test multiple creatives for each GEO
3. Collect enough data during the first traffic phase
4. Optimize based on CTR and conversion rates

Often the first stage is about gathering data rather than immediate profit.

What campaign structure do you usually follow when testing new traffic sources?

 

[HilltopAds]

Hello @Rivertraffic!
Great question! Your approach is actually very similar to what we see working well in practice.
We recently published a step-by-step guide on testing iGaming traffic with HilltopAds. It covers campaign structure, funnel setup, and tips for optimization.
You can check it out here: How to Build a Profitable iGaming Funnel with Popunder Traffic - Hilltopads blog