How to choose GEO for push traffic campaigns

[Rivertraffic]

One of the most common questions from advertisers starting with push traffic is how to select the right GEO.

A few simple principles usually help:

1. Start with GEOs that have strong interest in your vertical
2. Check available traffic volume before launching campaigns
3. Test several GEOs at the same time instead of focusing on only one
4. Analyze CTR and conversion rates early in the campaign

Interestingly, some Tier-2 GEOs often perform better than Tier-1 markets due to lower competition.

What GEO selection strategies work best in your experience?

 

[Graybeard]

1. Disposable Income
2. Language
3. Offer Requirements
4. Propensity -- Estimated TAM

 

[Lanalan]

One of the most common questions from advertisers starting with push traffic is how to select the right GEO.

A few simple principles usually help:

1. Start with GEOs that have strong interest in your vertical
2. Check available traffic volume before launching campaigns
3. Test several GEOs at the same time instead of focusing on only one
4. Analyze CTR and conversion rates early in the campaign

Interestingly, some Tier-2 GEOs often perform better than Tier-1 markets due to lower competition.

What GEO selection strategies work best in your experience?

When choosing GEOs for push, I’d recommend starting with Tier 2/3 for testing and scaling later. Also, networks matter a lot — I’ve had good experience with Evadav, they have solid coverage across different regions and decent CPC rates.

 

[Mekis]

When choosing GEOs for push, I’d recommend starting with Tier 2/3 for testing and scaling later. Also, networks matter a lot — I’ve had good experience with Evadav, they have solid coverage across different regions and decent CPC rates.

Good point about Tier 2/3. Have you tried scaling Tier 1 with Evadav after testing? Curious if the traffic holds quality when budgets increase.

 

[Yacosle]

One of the most common questions from advertisers starting with push traffic is how to select the right GEO.

A few simple principles usually help:

1. Start with GEOs that have strong interest in your vertical
2. Check available traffic volume before launching campaigns
3. Test several GEOs at the same time instead of focusing on only one
4. Analyze CTR and conversion rates early in the campaign

Interestingly, some Tier-2 GEOs often perform better than Tier-1 markets due to lower competition.

What GEO selection strategies work best in your experience?

For push traffic I recommend Evadav in Tier-2/3, especially LatAm and Europe. Volumes decent, competition lower and EPC usually better. What vertical are you running?

 

[Onnndinda]

When choosing GEOs for push, I’d recommend starting with Tier 2/3 for testing and scaling later. Also, networks matter a lot — I’ve had good experience with Evadav, they have solid coverage across different regions and decent CPC rates.

Evadav works well for push in LatAm and Eastern Europe specifically. Less crowded than Tier-1 and margins are better. Been running it for a few months with stable results.

 

[Mila Pay2.house]

Best approach is a mix of data and testing: starting with GEO, where there is already confirmed vertical demand and quickly disable weak CTR and CR after the first data. Often the most profitable setups are actually in Tier 2/3 GEOs because competition is lower and traffic is cheaper.

 

[Podrylma]

Evadav works well for push in LatAm and Eastern Europe specifically. Less crowded than Tier-1 and margins are better. Been running it for a few months with stable results.

Who else is running push in this network on LatAm and Eastern Europe? How are the margins now?

 

[Voodootaxe]

When choosing GEOs for push, I’d recommend starting with Tier 2/3 for testing and scaling later. Also, networks matter a lot — I’ve had good experience with Evadav, they have solid coverage across different regions and decent CPC rates.

Evadav turned out to be a solid choice for push in LatAm and Eastern Europe. Competition is lower than in Tier-1, which gives better margins. Running it consistently for a few months already.

Anyone else pushing these geos here? How are your margins holding?

 

[ivanreach]

One of the most common questions from advertisers starting with push traffic is how to select the right GEO.

A few simple principles usually help:

1. Start with GEOs that have strong interest in your vertical
2. Check available traffic volume before launching campaigns
3. Test several GEOs at the same time instead of focusing on only one
4. Analyze CTR and conversion rates early in the campaign

Interestingly, some Tier-2 GEOs often perform better than Tier-1 markets due to lower competition.

What GEO selection strategies work best in your experience?

To find the best GEOs for push traffic, focus on the Vertical-GEO Alignment by matching your offers to local consumer behavior and targeting high-intent, low-competition Tier-2 markets. Contact us at Reacheffect to access granular ISP targeting and global volume data that allow you to identify and scale winning regions with precision.

 

[DoubleImpactPR]

You need to run a very top campaign in order to convert pretty much any of the Tier1 countries with a competitive product.

Other advertisers will raise the ad rates and pricing for anything, where there's a lot of competition.

They likely have a head start as they tested more as well, so their performance will likely be higher, to justify the ad spend.

Due dilligence is necessary

- analyse the market for the niche / product you want to target, most importantly also the advertisers / buyers competition, and set the numbers you want to reach - before launching a campaign.

Making a model calculation alone will often show you that your expectations may be unrealistic.

 

[Buzadwyn]

You need to run a very top campaign in order to convert pretty much any of the Tier1 countries with a competitive product.

Other advertisers will raise the ad rates and pricing for anything, where there's a lot of competition.

They likely have a head start as they tested more as well, so their performance will likely be higher, to justify the ad spend.

Due dilligence is necessary

- analyse the market for the niche / product you want to target, most importantly also the advertisers / buyers competition, and set the numbers you want to reach - before launching a campaign.

Making a model calculation alone will often show you that your expectations may be unrealistic.

I agree, Tier-2/3 countries often give better EPC due to lower competition. The key is to check traffic volume and quickly cut by CTR/CR.
As for networks, Evadav works well for LatAm and Eastern Europe — decent volume and rates.

 

[iammrfeng]

For beginners, it’s still better to rely on ad spy tools to research the right GEOs.
Anstrex

 

[JadJad]

I usually evaluate GEOs based on:
• CPM volatility
• competition density
• payout-to-click cost ratio
• device distribution
• local user behavior
Sometimes a “weaker” GEO becomes far more profitable simply because scaling is easier and optimization costs less.
A lot of affiliates chase Tier-1 prestige instead of actual ROI.

 

[AdsCompass]

Totally agree on Tier-2 GEOs — lower competition means cheaper CPMs and often better conversion rates once you find the right angle.
One thing worth adding: GEO selection only gets you so far — traffic source quality within that GEO matters just as much. Same GEO, different publisher sources = completely different results
We've seen this a lot at AdsCompass — Push traffic across Tier-2 GEOs like LATAM, SEA and Eastern Europe performs really well when it comes from direct publishers
Happy to share specific GEO insights if anyone's testing Push right now

 

[Ariel-ActiveRevenue]

one mistake beginners make is assuming tier 1 automatically means “better.” sometimes tier 2/3 geos outperform simply because competition is lighter, user curiosity is higher, and cpcs are survivable. profitability often depends more on auction pressure versus user intent than the prestige of the geo itself.

 

[Whiteweaver]

One of the most common questions from advertisers starting with push traffic is how to select the right GEO.

A few simple principles usually help:

1. Start with GEOs that have strong interest in your vertical
2. Check available traffic volume before launching campaigns
3. Test several GEOs at the same time instead of focusing on only one
4. Analyze CTR and conversion rates early in the campaign

Interestingly, some Tier-2 GEOs often perform better than Tier-1 markets due to lower competition.

What GEO selection strategies work best in your experience?

I agree, Tier-2/3 GEOs often perform better due to lower competition and cheaper clicks.
Evadav also performs well in LatAm and Eastern Europe, especially for push traffic when properly optimized