Rivertraffic
Member
Both push and pop traffic formats are widely used in the betting vertical.
From what we see across different campaigns:
Push traffic often provides
• higher CTR
• stronger engagement
Pop traffic usually offers
• larger traffic volumes
• faster scaling potential
Many advertisers combine both formats depending on campaign goals and optimization strategy.
What format works best for your betting campaigns?
From what we see across different campaigns:
Push traffic often provides
• higher CTR
• stronger engagement
Pop traffic usually offers
• larger traffic volumes
• faster scaling potential
Many advertisers combine both formats depending on campaign goals and optimization strategy.
What format works best for your betting campaigns?
