Is pop traffic still worth it for CPA campaigns?

[dorisgreen5]

Is pop traffic still worth it for CPA campaigns?

 

[Manuel9523]

Yes, pop traffic is still worth using — its cheap and works well for gambling, dating and utillities. But you’ll need solid prelanders and smart optimization (whitelists/blacklists) to stay profitable. If you’re just starting out, I’d recomend testing tier-2 geos where competition is lower.

 

[Intracon]

Pop-ups deliver results even faster and cheaper. It's a shame that nowadays it's so difficult to find an advertising network that provides them

 

[Graybeard]

Pop-ups deliver results even faster and cheaper. It's a shame that nowadays it's so difficult to find an advertising network that provides them

Most current browsers have pop-up blockers—that's why. The ads are never seen and not billable.

 

[ahua091888]

Yes, pop traffic can still work if you target carefully and optimize placements. It’s cheap and high volume, but you need a tracker and strong landers to keep ROI positive.

 

[Manuel9523]

Pop-ups deliver results even faster and cheaper. It's a shame that nowadays it's so difficult to find an advertising network that provides them

Btw, lately it seems like a lot of networks are offering popunders. Personally, I’ve tried a few and some definitely worked better than others, but the results really depend on your setup and traffic. Also, some networks have anti-block features, so running popunders isnt impossible.