What CTR is considered good for push traffic?

[Rivertraffic]

Many beginners ask what CTR should be considered a good result for push traffic campaigns.

From what we see across multiple campaigns the average CTR usually falls between: 1% – 3%

However performance depends on several factors:
• creatives
• GEO
• timing
• targeting settings

Strong creatives and good GEO selection can significantly increase CTR.

What CTR numbers do you usually see in your campaigns?

 

[AutoCoin]

The 1-3% range is a decent starting benchmark but I'd argue CTR in isolation is almost the wrong metric to optimize for on push. We've seen campaigns with a flashy 4-5% CTR that converted worse than 1.2% ones, because the creatives that inflate CTR are usually the ones that mislead — clickbait imagery, fake system alerts, emoji spam. They get the click, then the landing page bounces instantly.
A better compound metric is CTR × LP-CR × CR-to-conversion, or just skip straight to cost-per-converted-action. On most push sources we've tested, the sweet spot turns out to be ~1.5-2.5% CTR with strong post-click relevance, not the highest raw CTR you can achieve.
Biggest CTR drivers in our data, ranked: GEO (T3 runs 2-4x T1), ad format (in-page push vs classic), time-of-day (morning + lunch spike), and only then creative. Many newbies optimize creative first and leave 40% on the table in scheduling.