Official TORO Advertising - Affiliate Network

[TORO Advertising]

We are delighted to announce that TORO Advertising has been voted the #6 Top CPA Networks 2023 for Affiliates and Publishers by mThink Blue Book, chosen by the advertisers and publishers of the worldwide performance marketing community.

We want to thank everyone who took the time to vote for us as their favorite CPA Network. We could not be here without your support and trust. As a brief, let’s list the rankings we have received for 2023:

#2 in the Top 20 European & Asian CPA Networks 2023

#6 in the Top CPA Networks for Affiliates & Publishers 2023

#7 in the Top CPA Networks 2023

#7 in the Top CPA Networks for Advertisers & Merchants 2023

It is our goal to continue to provide you with exceptional service and support, in a way that will maximize your profits.

If you are not working with us yet, become an affiliate of TORO Advertising by registering here and, maximize your earnings to the next level!​

 

[T J Tutor]

CONGRATULATIONS!!!

 

[TORO Advertising]

SMARTLINK CUSTOM TITLE​

We're happy to announce that now you are able to customize your Sports and Movies Smartlinks. To do this, just add &aff_sub3=[title], and your Smartlink will be customized right away. Don't miss the chance to increase your conversion rate!

Below is an example of what customized prelanding would look like. Add your customized title within the "CUSTOM TITLE HERE" field.​

The following are the available Smartlinks:

Smartlink - Movies
Smartlink - Ebook
Smartlink - Sports - Multi-Sports
Smartlink - Sports - NFL
Smartlink - Sports - NCAA
Smartlink - Sports - NBA
Smartlink - Sports - Boxing
Smartlink - Sports - UFC
Smartlink - Sports - Champions League
Smartlink - Sports - Soccer
Smartlink - Sports - NHL
Smartlink - Sports - Rugby
Smartlink - Sports - Tennis
Smartlink - Sports - Baseball - MLB
Smartlink - Sports - Cycling
Smartlink - Sports - Golf
Smartlink - Sports - WWE
Smartlink - Sports - Car Racing
Smartlink - Sports - MMA

Contact us for further information

 

[TORO Advertising]

Push Notification advertising is not new and affiliate marketers have been using the format for almost a decade. Despite many new ad formats released since then, Push ads still remain powerful and profitable. In fact, according to Criton, Push Notifications have an open rate of 90% and boost app engagement by 88%.​

What are Push Ads​

Push Ads are a form of online advertising which delivers short messages that show up directly on the users' desktop or mobile devices via Push Notifications. So, when a notification with a text displays on your phone, that is a Push Notification. For affiliates, the great thing about Push Ads is that this method connects your ad with a tailored audience in a user-friendly and visual way.​

Types of Push Ads​

Let’s look at the different types of Push Ad Notifications:
​

Web Push Notification​

This is a message sent from a website browser and it appears on a user’s device such as a desktop, tablet, or smartphone. When the users click on the notification they are redirected to a product offer or a landing page. In addition, web push traffic is consent-based as the user must first opt in and accept that they want to receive push messages from the web publisher before sending the notification.
​

In-App Push Notification​

This is a message that users receive from an application on a mobile device. These notifications are more targeted and context-based as the communication will differ depending on the user.
​

In-Page Push Notification​

This is a type of banner ad that is displayed directly on a publisher site’s webpage, but it is designed to look like a Push Notification. This format doesn’t require the end user to opt in to receive the message and is fully responsive across mobile, web, and tablet.​

What do Push Ad Notifications look like?​

Essential components:​

• Title
• Short text
• Image
• Emojis

What are some advantages of Push Ad traffic?​

• High versatility with verticals and offers
• Effective at catching users’ attention immediately
• Easy to A/B test different creatives
• Low-risk pricing model
• Low fraud and higher engagement
• Push Notifications are really visual
• Better retargeting opportunities across devices

6 Push tips for a high-performing affiliate marketing campaign​

Awesome! Here are our great tips to help get you conversions:

#1 Split your campaigns into mobile and desktop as the bids can differ between different devices and the campaign will be easier to optimize.
#2 Test your campaign with at least 5 or 6 different creatives.
#3 Characters are limited to a set amount, so use Emojis to replace words and create emotion to increase end-user reaction rates. Use them in the offer’s headline and description texts.
#4 Use powerful words such as deal, sale, discount, grab, coupon code, best, free, save, special, win, don’t miss, earn, promo, reward, now, exclusive, checkout, limited, enjoy, cash, etc.
5# Adapt your targeting. Think like your target audience you want to reach and try different approaches: GEOs, browsers, interests, etc.
6# Keep it simple: Your image should be simple but eye-catching.​

The 8 top-performing Push traffic verticals​

As previously mentioned, Push Ads are very versatile across various verticals. Here is a list of the most profitable verticals for Push Ads:​

• eCommerce​
• Antivirus & Utilities​
• Health & Beauty​
• Streaming​
• Sweepstakes​
• Finance​
• Gambling​
• News & Entertainment​

If you are looking for top-performing offers to monetize your traffic, don’t hesitate to contact us and grab the best-converting campaigns. Contact us at social@toroadvertising.com to reach a personal Account Manager.​

 

[TORO Advertising]

At TORO Advertising our team is often asked, “How do I define my target audience for affiliate marketing?” Firstly, let's look at it from a target consumer’s perspective: We love to feel understood and special when we are targeted with advertising that is relevant to us. When the intention is closer to our interests it makes the message more appealing to us. Put simply, we like receiving customized, one-to-one advertising. It makes us much more likely to react positively because personalized experiences improve our satisfaction. According to SmartFocus, personalization leads to a 67% transaction value, a 300% conversion rate, and a 7% annual revenue increase. “Marketers see an average increase of 20% in sales when using personalized web experiences, with personalized CTAs [calls to action] resulting in a 42% higher conversion rate than generic CTAs,” according to Jess Stephens, CMO of SmartFocus. Clearly, affiliate marketers need to focus on personalized experiences and prepare their whole campaign with their target audience in mind in order to generate the highest conversion value.

Although our purpose is to learn and define the target audience’s meaning, it is important to know what is the importance of audience persona and how it works within the process of defining target audiences. Audience personas, commonly referred to as buyer personas, are a detailed description of someone who represents your target audience. This allows you to better understand their needs, desires, and what they really want to become your customers. So, buyer personas go one step further and allow marketers to invest the right marketing efforts toward the right people.

Nevertheless, defining your target audience is a crucial step before setting up any affiliate campaign or strategy. Definitely, this is a must-do task. Let’s keep reading!​

What is a target audience?​

“You can’t sell everything to everyone” - In favor or against? Definitely, you can’t, but let’s open up the discussion: whether you are a webmaster, affiliate marketer, digital marketer, or even a brand, you need to first to focus on the people who have an interest in your product, so that further down the line, they will believe that they need your product in their life and will indeed buy it.

To sum it up, your target audience refers to a specific group of customers most likely to want your product or service and that audience is defined by specific characteristics like age, gender, location, interests, lifestyle, beliefs, aspirations, etc. Indeed, defining your target audience is essential to understanding what your target customers want and what they care about, in order to ensure that you are addressing their needs.​

Benefits of knowing your target audience​

The key benefits of knowing your target audience allows you to:

• Select the most profitable advertising channels
• Connect directly with the right audience
• Attract high-quality leads
• Build stronger relationships with customers
• Develop customer loyalty and improve repeat buying
• Contributes to business profitability

Types of target audience​

Due to the evolution of new technologies in data analysis within marketing activities, new ways to define target audiences and market segmentation have developed. Therefore, affiliate marketers need to dedicate time to research in order to understand their audience. So let’s wrap up the main categories that target audiences can be segmented into:

Demographic segmentation: This category includes gender, age, income, education, religion, etc.
Psychographic segmentation: This category includes beliefs, values, lifestyle, social status, life goals, interests, etc.
Geographic segmentation: This category includes region, city, country, culture, language, etc.
Behavioral segmentation: This category includes spending and purchasing habits, browsing habits, brand interactions, brand loyalty, etc.​

How do I define my target audience for affiliate marketing?​

For this stage, it is crucial to invest time in analyzing the information you receive from your customers, evaluating current buyer behaviors, and researching new purchasing trends. Information is definitely power, and as long as you can use it to deliver value to customers' lives, you will maximize your profit opportunities.

As an affiliate marketer, it is important to know what type of content the target audience prefers in order to make them buy the product. In addition, which social media platforms do they use the most? Does your target audience have similar values to the brand or product values? All these questions need to be answered before setting up your affiliate campaign so that you can reach the right audience and generate successful results.​

5 steps to define your target audience​

1. Review your existing audience​

Learn about their current buying behaviors, feedback, engagement with the product, and what they enjoy online, for example, social media, blogs, forums, news, etc. The following are the most common practices for this analysis:​

• Social media analytics: Monitor the comments, engagement, new likes on the page, etc.​
• Google Analytics: Monitor and identify your audience made up of segments with specific interests, intent, demographics, channels, behavioral data, etc.​

2. Determine what problems your product/service solves ​

Identify the problem or the pain point that needs to be solved. Understanding the problems of existing and potential customers and empathizing with them will help you to identify valuable insights about their motivations and interests.​

3. Segment your target audience​

After checking the first two steps, you now probably have a better picture of your target audience. Now, it is time to define the ideal demographics for your product in order to find the target audience across digital media platforms. Understanding the composition of your audience in terms of gender, age, and interests lets you also identify the kinds of creatives you need to develop.​

4. Investigate your competitors​

Check what other affiliate marketers are doing to promote your product or similar product to find out the approach and angle they are using. Check out our article about Spytools and learn how you can make them work for you.​

5. Gather detailed data of your target audience​

Now it’s time to collate the information you have collected during the process of defining your target audience. Put everything together and make sure you include all relevant information.​

Conclusion​

If you have followed all the points covered in this article you will have all the necessary information and confidence to now find your audience and communicate with them by speaking their language, and the right creative triggers to provide them with what they need in their lives: your product or brand!​

 

[TORO Advertising]

Introduction​

How to rank higher on search engines? This is every webmaster’s eternal question. Google’s mission is to organize the world’s information and make it universally accessible and useful. Search engines have become a natural way for users to find answers to questions, buy products, stay tuned for news, discover locations, etc. Google is the most visited website in the world and it makes our lives easier by giving us access to never-ending information. Furthermore, Google’s search engines are fully-automated algorithms aimed to rank websites and filter data based on 3 types of queries that people make, and according to their buyer’s cycle:

1. “Do” queries - Transactional content
Do queries are intended to complete a transaction such as buying a product, downloading a movie, or even ordering food to take away. Example: “Buy running shoes”

2. “Know” queries - Informational content
The user is looking for specific information. Example: “How to make noodles”

3. “Go” queries - Navigational content
The search query is intended to find a particular website. Example: “TOROAdvertising”

Certainly, it is important to be aware of the keywords combinations that users ‘type in’ because search engines will display online stores, different websites, and varied types of content depending on the transactional, informational or navigational queries. Additionally, search engines rate and rank a website based on hundreds of different ranking elements before showing what the algorithm thinks is the most relevant websites, in descending order, according to the user’s query. In fact, the first five organic results displayed on the search engine’s first page generate more than 67% of all clicks, because very few people searching, look past the first page of displayed results.

In addition, SEO has itself evolved to try to take care of people's searches with user experience becoming a crucial deciding factor on the ranking order of search engines. For example, for a landing page or sales website, organize the site's content by thinking like the buyer of the product, providing a successful website experience for both your visitors and search engines. SEO has become a must-do task either for webmasters or brands in order to capture qualified leads and generate conversions. Fortunately, TORO Advertising is aware of these daily challenges so to ensure that you know how to rank higher on search engines, we have listed the top 7 SEO tips for your website. Let’s go!
​

Top 7 SEO Tips for your website​

1# Know your target audience and their intent search​

Knowing the needs and pain points of your target audience will help you to provide them with the most relevant information. A search engine's goal is to make sure that your pages satisfy the ‘search intent’ behind the keywords they are being used for the search. So if you want to rank on Google, you need to put effort into identifying the different intent search types.
The best way to improve your rankings with search intent is to start by using keywords with a clear search intent instead of a mixed search intent. Long-tail keywords have a clearer search intent than one or two-word keywords. Using something like SEM Rushes Magic Keyword Tool, you can easily see the intent of any keyword you want to rank for. As a result, you can better understand your audience and market, ensuring that you can match search intent queries with the most relevant content that you produce. This is key to knowing how to rank higher on search engines.
​

2# Write quality content​

The main goal of search engine optimization is to provide the most relevant information for a user's intent searches. So to get your page at the top of search results, you need to create great content that people are looking for. According to Google, the most basic relevant signal is whether your content contains the same keywords as the search query. In addition, Google’s systems prioritize content that seems to be the most helpful, content that demonstrates expertise, authority and trust. But how can we use this to rank higher on search engines?

Always think quality over quantity. ChatGPT has been talked about a lot recently for creating good SEO content. But we would advise on using this with caution. The answers can be quite generic and therefore there will be a lot of copycat texts on various websites using AI, which will affect SEO negatively. The benefit here is finding the info for you quickly when preparing the page's content, but it will require editing, not just to stand out with SEO, but also to explain the individual value proposition to the target audience. Here are some useful tips to use ChatGPT for SEO.
​

3# Choose the focus keyword​

One of the key factors as to how to rank higher on search engines is the focus keyword. The focus keyword is essentially the word that describes best what your website is about. A keyword or keyphrase is the search term that you want to rank with for your website. Search engines will use the focus keyword to recognize what the website or page is all about. So, when people search for that keyword in Google, they will find your website. In order to choose the right keywords that will help you rank your website, you need to get into the mind of your potential audience and use the words they would use when they are searching.
​

Where to add your keywords?​

• The page title and SEO title​
• Headers and subheaders​
• Image alt text​
• Meta description​
• Meta tagging within the code of your pages​
• Body Content​
• URL Slug​
• Inbound links
  ​

4# Use internal links for SEO​

Another way to know how to rank higher on search engines is internal linking. An internal link is any link from one page to another page from your website. Both users and Google’s search engines use internal links to navigate around your website to find the most relevant and useful information. By adding useful internal links within your website, you can guide your potential customers to the most important content, and also help Google to establish a hierarchy and structure of your site. Therefore, internal links help search engines to better find your content and provide the most useful content to your audience.
​

5# Build quality backlinks​

Backlinks in SEO improve your rankings and help to build authority because when your website is linked to others it gives signals of quality to search engine algorithms. In this way, they recognize that your website is worth it to be linked to and take this into consideration when ranking your website. But how to rank higher on search engines with backlinks? Again these links need to be to quality websites, outbound links to websites like Wikipedia, statistics driven websites or high ranking useful content will bring you a higher ranking.
​

6# Create SEO-friendly URLs​

First of all, keep the structure as simple as possible. Additionally, consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans.
​

Best practices for creating SEO-friendly URLs:​

1. Keep it short​
2. Include keywords in URLs​
3. Remove numbers and superfluous information​
4. Be careful with subdomains​
5. Make it lowercase​
6. Describe your content​
7. Use hyphens to separate words
   ​

7# Fast-loading and high-performing website​

A fast-loading website offers a more satisfactory user experience. According to Core Web Vitals, a subset of factors that Google considers important for a webpage’s overall user experience, Google prioritizes results that load fast and have interactivity and visual stability.
Optimizing and monitoring your website for UX metrics is crucial to provide visitors with the best experience possible and gaining a high rank by search engines.
​

Tools for measuring Core Web Vitals:​

• PageSpeed Insights​
• Google Search Console​
• GTmetrix​
• WebPageTest​

​

Conclusion​

We hope this article has helped you to know how to rank higher on search engines. Every day, billions of users use Google to carry out their daily searches. So, It is not hard to understand that Google dominates the search engine market with 91.9% market share. The future of SEO is likely moving to AI transformation and it will have a huge impact on search intent and how search engine algorithms interpret users' queries. For good or for bad, search engine optimization will develop its research-based technologies in order to better match the most relevant content for the user’s query. As a result, SEO is sure to become even more complex and competitive in the future.​

 

[TORO Advertising]

Here at TORO Advertising, we are excited to announce that we launched a new Dating Smartlink, fully optimized and with the highest payouts worldwide. The Smartlink technology is designed to send traffic to the most effective creatives and campaigns according to the affiliate’s traffic. Therefore, you will have no traffic wasting your time and money, as it redirects directly to the best EPC.

Furthermore, we have both dating and adult pre-landings available to maximize each affiliate’s performance results. In addition, we have pre-landings in both English and Spanish, making generating conversions even easier. Don’t miss the opportunity to maximize your revenues with our Dating Smarltink.

Following are a few examples of pre-landings:

DatingHub

DatingHub

DatingHub

Want to try our Dating Smartlink? Ask your Account Manager and get your Smartlink quickly with a super easy setup. Get started and maximize your earnings with our adaptable Dating Smartlink!​

 

[TORO Advertising]

What are URL Shorteners?​

As the name suggests, a URL shortener is a marketing tool that transforms any long URL into a shortened URL. This new shortened link is more readable and when a user clicks they are redirected to the original link of the webpage. Indeed, URLs are quite difficult to memorize, type out or even distribute. As a result, short URLs have proven to be more convenient, reliable and content-friendly.

In addition, with the arrival of social media platforms, lengthy URLs started to present a problem. At that point, Twitter limited their messages to a maximum of 140 characters, and they counted every character in a link. Therefore, URL shortener tools appeared to solve this sharing content problem. Furthermore, shorter URLs are more engaging and have more visual appeal. Although this might not seem important, a shorter URL could make the difference in convincing someone to click on your affiliate links. According to a study by Rebrandly, branded links are proven to increase click-through rates by up to 39%.
​

4 reasons to use URL Shorteners​

1# Short URLs provide a better user experience​

Appearance matters in all aspects of any online business as this influences user decision of either visiting a website or not. That being said, shortener links ensure that your links look as professional as possible. In addition, short affiliate links will make your links more user-friendly, improve click-through rates, and help protect your commissions from fraud.

In fact, to provide a better user experience we need to strive to structure our URLs to maximize readability. Find below some factors that impact the readability of your links that you can use to optimize your URLs:​

• Use hyphens, not underscores​
• Between three to five words and try to use a max of 60 characters​
• Use lowercase letters​
• Add 1-2 keywords per URL​
• Avoid keyword repetition​
• Always use HTTPS instead of HTTP​

2# Shortener links make it easy to remember your brand​

URL shortening is useful and helps you save valuable space when sharing it. It is also highly recommended when creating new branding opportunities and to make your URLs instantly recognizable, memorable, and trustworthy. Therefore, shortener links allow the enhancement of your branding efforts across different digital channels.​

3# Shorter URLs Improve SEO​

When we think of SEO, several things may come to mind such as keywords or key phrases. Although it is not a secret that keywords play a prominent role in the Search Engine Optimization process, not everyone is familiar with them for shortener URLs.

The best practice to improve SEO is by using short URLs and adding your branding keywords to the links. In addition, another effective way to rank higher on search engines is by matching our URLs with your page titles. So, when search engines crawl your pages to index them, it is important that the pages’ content is relevant to its URL.
​

4# Link shorteners allow you to track performance​

URL shortener platforms enable you to track and analyze your campaigns more effectively, allowing you to optimize your marketing efforts and increase your earnings. Depending on the link shortener platform you use, you can get access to plenty of performance metrics like audiences’ demographic, traffic sources, visitor data and click-throughs.
​

5 best shortener URLs to use for your links​

1. Bitly​

Bitly is a free URL shortener and comprehensive solution that enables you to customize your links and gives you all the tools that you need to connect with your audiences. Working with this versatile platform, you can track clicks, see traffic referrals and get data on audiences’ geography. Nevertheless, Bitly has an upgrade plan that provides premium custom options.​

1. TinyURL​

TinyURL is a free URL-shortening service and link management tool designed to help users shorten and customize URLs. In addition, It allows users to manage and track all the URLs and have access to upgraded features for advanced analytics.​

1. Cuttly​

Cuttly is a URL shortener and all-in-one link management platform with extensive link analytics. Cuttly offers solutions that will allow you to manage your links, create your own link-in-bio microsites so you can better reach your audience and generate and customize QR codes to track performance.​

1. Rebrandly​

Rebrandly is a URL shortener and the industry-leading link management platform to brand and track short URLs using a custom domain name. In addition, Rebrandly allows users the easiest way to create, share, and manage branded links.​

1. Ow.ly​

Ow.ly is an excellent URL-shortening solution to shorten links, measure traffic, and demonstrate social ROI inside the Hootsuite dashboard. With Hootsuite’s link shortener, you can shorten and measure the traffic of links.
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Final thoughts​

URL shortening is not only important to increase click-through rate but also to provide a better user experience. URL shorteners are more convenient, increase sharing and provide higher levels of professionalism. Working with URL shorteners allows you to track clicks and other metrics of your links and so optimize the results for better performance.​

 

[TORO Advertising]

Introduction​

By now, it is quite possible that you own a blog and you are searching for different options in order to monetize the content and to generate profits. If you arrived at this article just through curiosity, I’m sure you won’t regret it once you have learned some expert monetization tips after reading this article.

In fact, according to 68.52% of people, a blog gives a website credibility, they are more likely to buy the products from a trusted blogger. In addition, our own experience as consumers reveals that we get more engaged with content that includes images and videos. According to this report, 85% of people are more likely to buy a product after seeing an explainer video, and 91% of people say they want to see more online videos from brands in 2023. So it is clear that consumers love to interact more with videos and their whole experience becomes more satisfying for them.

One effective action that will generate more traffic to your blog is by adding coupons and discounts. Nearly always, end users' attention is on the price point of a product, they are more likely to pick the advertising option with any type of discount.

As long as monetizing your blog starts with attracting potential leads who are more prepared to buy your product, it is crucial to invest additional time in the way you generate qualified traffic.​

5 steps to monetize a blog with affiliate marketing​

1# Learn the concept of affiliate marketing​

Affiliate marketing is the process by which affiliates refer with the aim of trying to sell the products or services of any brand in exchange for a previously established commission. Affiliates can be webmasters, influencers, bloggers, youtubers, or even a marketer with an Instagram account. In essence, the affiliate earns a commission each time a user makes a purchase, or the action specified through the unique link associated with their promotion.

Read more about affiliate marketing and the reasons why it is effective and useful for any business in our article 5 Reasons to Use Affiliate Marketing.
​

2# Choose your niche and identify your audience​

Google Trends is a useful tool to discover what is up in the popular search currently. Carry out an in-depth analysis to identify the most followed niche by a large audience and think about your knowledge and interests related to the niche. If you share ideas and thoughts that you feel more comfortable talking about, the audience will recognize you as an authentic creator that can be trusted.

Join online communities, Facebook groups and forums to learn market trends and how consumers interact with the products before and after the purchase stage. Search for product reviews, so that you can build a good picture of the target audience and popular products that can be aimed at your audience.
​

3# Find top-performing traffic sources​

A traffic source is a platform through which users find your website, landing page or affiliate link. The aim of using traffic sources is that they can drive potential customers to the CPA offer you are promoting. In this way, the traffic source becomes an essential factor for the online advertising of your product or offer.

Additionally, traffic sources can be either organic or paid traffic. Organic traffic comes from non-paid sources. It is not surprising that Google’s search engine is the most popular type of organic traffic. On the other hand, paid traffic comes from any advertising platform, such as an ad network, through which you pay to advertise your brand or products.

Let’s take a look at the list of top free traffic sources for affiliate marketing:​

• SEO Traffic​
• TikTok​
• Instagram​
• Forums​
• Pinterest​
• Youtube​
• Quora​

and here is the list of top paid traffic sources:​

• Google ads​
• Push ads​
• Native ads​
• Display ads​
• Social media ads​

Choosing the best traffic source is not a simple step as it depends on many factors that you should consider: expertise in online advertising, niche and target audience, investment capability, model price, etc. However many of the paid traffic platforms have campaign automation tools that can help you optimize a campaign such as smart bidding to win ad zones for the optimal price, sending the most traffic to the best-performing ad creative and landing page, conversion tracking and more.
​

4# Find the best affiliate program​

Probably the most important step to being successful in affiliate marketing is to work with a reliable and trustworthy affiliate network. The role of the affiliate network is crucial to pick the most appropriate CPA offer and achieve the best results.

Indeed, there are plenty of affiliate networks out there but only a few of them are the best ones for your affiliate business. Most commonly, affiliate networks differ in their focus on verticals and GEO' approach. However, there are many other factors that help make an affiliate choose one affiliate network over another, such as campaign performance, payment frequency, payout prices, conversion flows and last but not least the support from Account Managers.

Here at TORO Advertising, we have been working within the affiliate industry for more than a decade and we are well-known for our premium partnership with advertisers that provides exclusive offers, high payouts and excellent performance. Our team of Account Managers are highly experienced and talented, with a mission of maximizing the revenues of each and every affiliate. Additionally, we have been recognized with several industry awards year after year which confirms our willingness to provide high levels of satisfaction to both affiliates and advertisers. Contact our team through this link and don’t miss the chance to boost your conversion rates with our network.
​

5# Create high-quality content​

Quality content means that your content is relevant, engaging and useful for your target audience. This is key to ensuring you capture audience interest in what you are promoting. Your goal as an affiliate is to make end users perform a desired action such as buying a product, adding some item to the cart, downloading a movie, subscribing to a service, etc. in order to earn the commission payout.

Bear in mind that there is no magic formula by having a unique approach to creating high-quality content. Everything depends on the needs and preferences of a specific target audience. That being said, you can work out what will motivate the audience, what the pain points and how your audience will behave in order to create the right content. This may seem like a simple action, but it is tricky as it requires employing a content strategy in order to create readable and engaging content. Don’t panic though. If you want to find out more about how to create high-quality content, you can read this article for lots of great tips and insights.​

4 Tips to make the most of your blog​

1. Make sure you understand the needs and problems of your audience​
2. Stay up to date with the latest news of the niche​
3. Write product reviews and recommendations​
4. Focus on helping instead of selling​

Final thoughts​

At this stage, all the steps mentioned are all equally important. Don’t forget, it is also of prime importance to track and measure the performance of your blog. There is little chance of success without testing and measuring the results. Affiliate marketing KPIs will help you to evaluate the success of any campaign and so optimize it accordingly. Finally, with some patience and effort, you can have a great revenue source from blogging with affiliate marketing.​

 

[T J Tutor]

4 Tips to make the most of your blog​

1. Make sure you understand the needs and problems of your audience​
2. Stay up to date with the latest news of the niche​
3. Write product reviews and recommendations​
4. Focus on helping instead of selling​

Final thoughts​

At this stage, all the steps mentioned are all equally important. Don’t forget, it is also of prime importance to track and measure the performance of your blog. There is little chance of success without testing and measuring the results. Affiliate marketing KPIs will help you to evaluate the success of any campaign and so optimize it accordingly. Finally, with some patience and effort, you can have a great revenue source from blogging with affiliate marketing.​

AWESOME!
We preach this everyday! This needs to be reinforced for the affiliates as often as possbile!

 

[TORO Advertising]

Introduction Youtube​

With more than 2.6 billion monthly active users, Youtube is the world’s second most visited website, right behind Google, according to research performed earlier in March by SEMrush.

Additionally, Youtube is a free online video-sharing platform where people can either share and find information, inspiration, education, or entertainment content. In fact, Youtube encourages users to be part of the community by letting them share their thoughts and ideas, contribute and comment.

If you type into Youtube search “what to do at home when bored” you will have access to thousands of results. Giving you access to a never-ending stream of videos from different categories from crafting ideas, productivity tips, home decor, recipes, healthcare routines, make-up tips, inventions, movies and series reviews, and much more. Best of all, Youtube encourages everybody to ask and answer questions, so that users, creators and artists can all be equally part of the community.

According to a recent study by Think with Google, 68% of YouTube users watched YouTube to help make a purchase decision. In addition, following the statistics by Think with Google, up to 90% of people say that they’ve discovered new products and brands via YouTube.​

5 Steps to get started with Youtube Affiliate Marketing​

To start with, Youtube affiliate marketing is a great way to promote products and videos through affiliate links in exchange for a commission. Youtube affiliate marketing works to accomplish the main goal of other affiliate strategies: make end users take the desired action, therefore, get paid the commission.

Whether you are a beginner or an experienced affiliate, below you will find useful steps to get started with Youtube Affiliate Marketing:​

1. Choose the right niche​

The first step is to find the most profitable vertical and the products which you are passionate about. It is crucial to pick the niche that you can regularly create content for in order to easily reach and engage with your audience. Here are 4 tips to help select the best niche:​

1. You have passion and a huge interest in the vertical.​
2. There is something out there that is missing. Keep hold of that and use it to differentiate yourself.​
3. Find out the size of the audience reach. It is best to start with a niche with a larger potential audience.​
4. Be unique and create your own brand. Create your voice through which your audience will recognize you.​

Here are the most profitable niches for Youtube 2023, based on experience:​

• Education​
• Gaming​
• Lifestyle​
• Fashion​
• Healthy and Beauty​
• Fitness​
• Technology​
• Cooking​

2. Create your Youtube channel​

At this stage, it is time to create your Youtube channel to promote affiliate links successfully. You can find the instructions to easily create a Youtube channel on Youtube Help. At the same time, while you are creating your channel, you need to bear in mind that visuals are such an important part of your profile. So make sure that you complete the profile properly as well as to upload your logo or images referring to your own brand. I recommend that you use Canva to design creatives and videos.​

3. Find the best affiliate program​

At this point of the process, you need to find the best affiliate network that has the most profitable campaigns to promote through Youtube. Even though affiliate networks can work with Youtube traffic, you can find campaigns where Youtube traffic is prohibited. So, when you are looking for an affiliate network, it is important to identify the most profitable campaigns that accept Youtube as a promotion method.​

4. Types of affiliate marketing videos on Youtube​

Even though Youtube users use this platform for a variety of reasons, Youtube was designed to let users create and share videos. However, today, brands employ their efforts for marketing purposes to increase their sales. As a result, Youtube has evolved into an innovative, responsive, creative and most importantly, user-creator platform.

For instance, the following are the best-converting types of video content:​

• Product review videos​
• How-to videos​
• Unboxing videos​
• Best-of videos​
• Roundup videos​
• Tutorials​

5. Drive high-quality traffic to your videos​

Last but not least, it is necessary to drive your audience to your videos to find what you are offering. Besides the Youtube search engine, it is also important to work with other traffic sources to reach your target audience. There are several ways to promote your channel and get more views, for example:​

1. Produce content on a blog and optimize it with both SEO & SEM.​
2. Create social media profiles: Facebook, Instagram, Twitter, Tiktok, etc.​
3. Build an email marketing list.​
4. Join online communities and forums.​

3 Top Tips to make YouTube videos profitable​

1. Use direct links​

Link your affiliate link to the advertiser offer. When you get the users’ clicks, do not disturb their experience by sending them to another destination. Focus on the user’s experience and provide them with what they are looking for.​

2. Know your target audience​

Create relevant and engaging content to solve problems or give answers to the needs and desires of your target audience. Either focus on selling or focus on helping them with their research so they can trust you and later, buy your products.​

3. Use a reliable tracking tool​

Track and measure your performance by working with a tracking tool. You can easily get control of your results and optimize them accordingly.
​

Final thoughts​

Youtube has redefined the user shopping experience by giving more power to people in their purchase decisions. Nowadays, users rather than going directly to the store, go to Youtube and search for information related to their needs and interests. According to a study by Google, Youtube is the first stop in the social shopping journey when it comes to social commerce. The same study says that nearly 80% of shoppers who watched a video related to a planned purchase said they watched it at the beginning of their shopping process.
Similarly, the purchase behaviour has evolved to consider that customers can shape the brand’s image as they now can create content and convince other customers to buy the products they recommend. Therefore, It is not surprising that marketers and brands are working towards getting the most out of Youtube’s advertising opportunities.​

 

[TORO Advertising]

Introduction​

Social media has become the place where people share their life experiences, and engage with their network of contacts. According to Statista, social media usage is one of the most popular online activities. In 2021, over 4.26 billion people used social media worldwide, a number projected to increase to almost six billion in 2027. It is then not surprising that the trend of brands and companies investing in social media to reach their potential audience is also rapidly increasing.
Besides a large number of active users, social media encourages end-user decision-making processes. According to a study, 71% of live-stream viewers have purchased something via social media, and 48% want to buy more using in-platform commerce tools.

Bit by bit, social media has helped build an active and powerful online community through which brands can generate lots of opportunities for their business. Therefore, measuring social media effectiveness is crucial to maximizing your social media strategy.
​

How to measure social media success?​

1. Determine your goal​

Firstly, you need to set your goals. It seems obvious but, if you don't have a clear goal to accomplish with your social media marketing strategy, you won't be able to measure your results. Continuing on you can find some questions to ask yourself when setting a goal:​

• What am I exactly trying to achieve??​
• Do I want to increase website traffic?​
• What number of followers would I like?​
• Do I want to generate leads?​
• Am I looking to increase sales or conversions?​
• Do I want feedback from my followers?​
• Do I want to develop customer loyalty?​
• How can I improve community engagement?​
• What do I want people to know about me?​

Having done this exercise, attainable goals would look like something similar to this::​

• I want 1,000 new Instagram followers​
• I want 20 people to see this post​
• I want to create 2 engagements per week
  ​

2. Choose the right metrics​

Social media metrics refer to the quantifiable measurement where you can track, compare, and evaluate the performance of your activity. The success of your social media strategy can be measured in a variety of ways because it depends completely on the goal that you are trying to achieve. That means that it is crucial to find the right metrics that match the set goal in order to give answers to the previous questions. If you want to measure brand awareness, use metrics like volume or reach. If instead, you want to measure community engagement, use metrics like comments or replies.

Some of the most important key indicators (KPIs) to consider while tracking social activities are the following:​

• Reach: This is the number of people who see your content.​
• Impressions: This is the number of times people see your content.​
• Engagement: This is the number of engagements your content gets from your audience.​
• Conversions: This is the number of actions people take within your content: subscriptions, sales, downloads, etc.​

3. Time to measure​

Continuing on are the most important metrics to track in 2023:​

• Number of followers

This metric measures brand awareness because it refers to the number of people who follow your business page or profile. In the case of the follower growth rate, it measures the percentage increase or decrease in the number of followers compared to your previous analytics report. A good tactic to improve your follower count is regularly optimizing and updating your social media profiles.
​

• Impressions and reach

If you want to measure brand awareness, reach and impressions should appear in your analytics report. While reach indicates the number of people who actually see your content, impressions measure the total number of times your content is viewed by the audience. The Fewer people see your post, the lower your engagement is to work out how to ensure your audience is being reached through your content at all times.​

• Engagement ​

Engagement is used to measure how involved your audience is in your content and how effective a campaign is. The engagement rate also indicates your audience’s health, since with this metric you can evaluate the number of real followers you get. On the other hand, you can identify the most interesting content types as you analyze likes, comments, and shares. Overall, having more engagements is a good indicator that your audience is interested in your content or brand.​

• Conversions​

To summarize, a social conversion occurs when a user takes a desired action (signing up for a newsletter, downloading an app, purchasing something, etc.) from a social media channel. Then, when working on social media, it is crucial to track conversions to know how many users are converted into customers.​

• Social sentiment​

The sentiment metric shows you how people feel about your brand: Monitor messages and relevant keywords to find out how many people talk about your brand online. You can also see how they feel about your brand compared to your competitors when it comes to online conversations.
​

4. Evaluate the results​

At this stage, it is crucial to analyze and evaluate the corresponding metrics. This is to identify the top engaging social channels, channels revenue, top influencers, response rate, etc. In any case, monitoring the activity of your channels’ end users is imperative to get insights into how to increase the revenue generated by your brand’s different social pages.​

Final thoughts​

Social media metrics are incredibly valuable because they allow you to determine if you are making progress toward your goals. In fact, all metrics need to be considered equally significant as they indicate relevant information about reach, impressions, engagement, and conversions. As a final thought, nowadays the engagement metric is gaining more importance because its results impact social media performance. When users engage with your content, they are more likely to make the desired action and convert into customers.

 

[TORO Advertising]

Introduction​

Affiliate marketing has experienced incredible and consistent growth over the last few years. Among other trends and studies, we can confirm this because affiliate marketing intent search is increasing over time. According to Google Trends, in the last 5 years, the search term “affiliate marketing” in the United States has increased by +400%.

Additionally, we can predict that brands and companies will increase affiliate marketing investment in 2023. This is due to a study that estimates total spending to be around $10 billion.
​

What are traffic sources in Affiliate Marketing​

A traffic source refers to any platform or medium through which visitors can find your website, offer page or landing page. Whether you’re an affiliate or publisher, your main duty is to drive the most qualified traffic to your affiliate link. Therefore, it is imperative to choose the right traffic source according to your audience, niche and targeting factors.

Moreover, traffic sources can be divided into two main categories: Organic and Paid.
​

Organic traffic​

Organic traffic sources come from unpaid techniques, which most commonly refer to search engines like Google, Bing and Yahoo. In addition, organic traffic can be generated through social media platforms such as Instagram, Facebook, TikTok, LinkedIn, etc.
​

Paid traffic​

On the other hand, paid traffic refers to the technique of paying to send traffic to your website, landing page or offer page. In affiliate marketing, organic traffic and paid traffic are both used, but depending on the objective, one of these types of traffic may be recommended.
​

Tips to choose the best traffic source for your affiliate campaign​

1# Focus on quality traffic​

Your goal is to generate the maximum number of conversions, so it is fundamental to drive the most relevant audience to your offer link. Quality traffic improves conversion rates, generates leads and maximizes revenues. Therefore, focus on quality traffic to drive conversions and increase profits.
​

2# Choose a reliable platform​

The following factors should be considered:​

• Regulations, restrictions and rules​

Every traffic source has guidelines and regulations. Check the regulations of the advertising platform and traffic sources you want to promote your offers to know what is prohibited. Therefore, you don’t get banned from a traffic source or send fraudulent traffic to your affiliate campaign.​

• Niche and target audience​

In the same way that companies operate in different niches and audiences, the same applies to traffic sources and ad networks. Thus, some traffic sources are better tailored to specific niches and audiences.​

• Targeting options​

Targeting allows you to tailor your campaign to the audience. Different traffic sources offer different targeting options, for example:​

• Age​
• Gender​
• Location​
• Device type​
• Web browser​
• Operating system
  ​

• Technical support​

Even if you have experience with affiliate marketing, it is always useful to have some technical support for your campaign. Working with an ad network is not always that simple, so even making a slight change to your offer can change performance, therefore it is indeed critical to have a support team to contact in order to ensure everything runs smoothly.
​

3# Test & optimize​

As with any affiliate campaign, it is crucial at the beginning to test and evaluate all factors that affect the traffic sources. This includes the approach, creatives, ad formats, placement, etc. In order to identify the best angles. In addition, it is imperative to do A/B testing to analyze the conversion data.
​

10 best traffic sources in 2023​

1. Social Media​

Although it depends on the product niche and audience, the following are the best platforms to promote your affiliate offer:​

• TikTok​
• Youtube​
• Instagram​
• Facebook groups​
• Pinterest​

2. Search Engine Optimization (SEO)​

Search engine optimization helps you rank organically at the top of search engines for specific keywords and search intent. Working with SEO will provide you with the most relevant and qualified traffic for your offers in the medium and long term. Find out more about how to rank higher in the search engines in this article.
​

3. Blog Posting​

Blog posting is one of the most effective SEO strategies to reach the best audience for your business. You can monetize your blog with affiliate marketing by placing product links from your blog content to the sales site. In this article, you can find the steps and some fantastic tips to monetize your blog with affiliate marketing.
​

4. Email Marketing​

Email marketing continues to be a powerful and effective digital marketing channel and it is estimated to reach almost $11 billion worldwide by 2023, according to Statista.
​

5. Product Reviews​

Content is king and product reviews matter a lot. Their influence has increased in the past few years, and today, according to a study, 93% of users say online reviews have had an impact on their buying decisions. Search engine optimization and product reviews go hand-in-hand, so it is vital to work them in tandem.
​

6. Online Communities​

Online communities are the place where it is most convenient to connect with other marketers and generate leads. In addition, and more importantly, online communities are very active and care about other users. This helps you build a network of current customers and potential new ones. The following are two famous online communities where you can get started:​

• Reddit​
• Quora​

7. Push Ads​

Push notifications are a powerful mobile-first advertising channel through which a clickable pop-up message appears in your browser regardless of your device. If you’re interested in push notifications, read our article where we explain top tips, best practices and the most profitable verticals.
​

8. Native Ads​

Native advertising is a form of paid advertising designed to look like the content of a platform or site. You can get very creative with this format because your ad creative can be designed to appear to be like a website’s editorial, bringing you more clicks.
​

9. Display Advertising​

Display advertising is a process of online advertising that involves placing ads on relevant sites for your product niche and target audience. The most common ad formats are banners, but they can also be other visual formats, such as rich media or videos.
​

10. Popunders Ads​

Popunder ads are non-intrusive windows that open at the bottom of the browser's visible field, so they are not seen and closed immediately. Definitely, this is the most suitable ad format if you're getting started with affiliate marketing because it has an affordable cost and it is a large full-screen sized creative that is suitable for all devices.
​

Final thoughts​

As we mentioned above, there are many traffic sources to promote your affiliate marketing campaigns. It is necessary to consider the key aspects before deciding on the most profitable choice. Even though each traffic source has its own advantages and disadvantages, it is imperative to study and test them thoroughly.​

 

[TORO Advertising]

Introduction​

Affiliate marketing is a powerful tool to drive traffic to your website, boost brand visibility and increase engagement. This is done by building trust and loyalty through affiliate content. Exclusive offers and discounts are among the top factors that make users choose affiliates’ products to buy. In fact, according to Criteo, deals and offers are cited as important shopping decision factors by 93% of US shoppers. Therefore, affiliate marketing plays a significant role in the conversion process at the decision-making stage of the customer journey.
​

What is a content creator?​

A content creator is anyone who produces educational and entertaining content for a specific audience through digital channels. The main objective of content creators is to attract the targeted audience and provide them with information more relevant to their needs.
Content creators and affiliate marketing can work together when content creators join an affiliate program. Currently, content creators become affiliates and promote campaigns in exchange for a commission. Moreover, depending on the type of content the affiliate produces, it would be more accurate to promote one type of product or another.
​

What is affiliate marketing content?​

Affiliate marketing content is any type of content produced by an affiliate marketer who collaborates with an affiliate program. The collaboration consists of an affiliate promoting a company's or brand's campaign in exchange for a commission. The commission is triggered when the affiliate reaches the established goal.

There are indeed various types of affiliate content nowadays. So let's go through the best performing types of affiliate marketing content.
​

6 best types of affiliate marketing content​

1. Product reviews​

Product reviews are the types of content that involve writing a review of the product based on your personal experience. If you choose product reviews as your method of promotion, be honest, helpful and willing to share your real experience with your target audience. Your goal is to make it easier for users to understand more about the product and its pros, cons, price, quality, etc.
Furthermore, product reviews can be produced as video content, and uploaded to short-form video platforms like Youtube and TikTok. In fact, according to a study, 75% of people watch short-form video content on their mobile devices making mobile video super accessible.​

2. Product comparison​

A product comparison page consists of the placement of information about similar products aimed at the same market. The comparisons are displayed in a well-organized manner to educate end users about which is the most suitable product for them to purchase from the selection. In a nutshell, the product comparison site owner gathers information about the product from a comparative perspective. Product comparisons include description and details, features, pricing packages, benefits, pros and cons.​

3. Blog articles​

Blogging is another type of affiliate content that focuses on creating content about any topic or news in an informative and educational way. Blog articles are written to keep users interested in what is written. Consumers use smartphones to search for products, compare prices and read reviews. That said, you can earn money from a blog by monetizing it with affiliate links. So for example, if you have a recipes blog, you can monetize with affiliate links to cooking utensils, cooking appliances, recipe ingredients, recipe books, cooking holidays, etc. If you are interested in getting the most out of your blog, read this article.
​

4. Video tutorials and how-tos​

Online videos have become popular for marketers and brands over the last few years. According to Wyzowl, 91% of businesses will use video as a marketing tool in 2023. Additionally, 96% of people have watched an explainer video to learn more about a product or service.

Whether you own a website, a blog or a social channel on Youtube or TikTok, you can increase conversion rates and boost sales with video tutorials and how-tos efficiently. To demonstrate how effective this content is, here are some compelling statistics about video tutorials:
​

• 95% of marketers say video marketing has helped them increase brand awareness.​
• 92% of marketers say video gives them a good return on their investment – another all-time high.​
• 91% of marketers say video marketing has helped them increase traffic.​
• 87% of marketers say video marketing has helped them increase sales.​
• 79% of end users say watching a video has convinced them to buy software or app.
  ​

5. Social media posts​

People want to see online videos from brands and they are more likely to share videos with their friends than any other type of content. Video is the most shareable type of content and Youtube leads the ranking of the most widely used video marketing platform with 90% of video marketers trusting the short-content video site. Next up is Facebook (86%), followed by Instagram (79%) and LinkedIn (also 79%).
​

6. Webinars​

Webinars are online video presentations, workshops or lectures hosted via webinar software. These online events allow viewers to interact with the speaker and submit questions in a business-friendly atmosphere in real-time. In recent years, webinars have become a powerful tool for affiliate marketers which can be used to promote, explain and contextualize products through a lead generation strategy.

Furthermore, according to Thrive My Way, 89% of marketers say webinars outperform all other channels in order to create qualified leads. Additionally, webinars are cost-effective and have a low-cost-per-lead, allowing B2B experts to generate upwards of 500 to 1,000 leads.
​

Final thoughts​

Affiliate marketing has a market value of over $17 billion as of 2023, and global spending is estimated to be around $13 billion. Affiliate marketing is definitely leading digital marketing investments and this trend will continue to grow. In addition, users trust affiliate content and are more likely to buy their recommended products instead of other forms of advertising. Affiliate content is educational, trustworthy, aspirational and user-friendly, and brands leverage their sales using this marketing strategy. The future of affiliate marketing is very promising and in this fast-paced, technology led marketing business, each year new trends are followed to further expand affiliate marketing. How exciting!
​

 

[T J Tutor]

Content will always be king and traffic will always be queen. I love content sites and content marketing. I have many aged niche related sites that never stop growing and never stop producing. The older they get the more powerful and productive they become.

 

[TORO Advertising]

TORO Advertising is attending the iconic event Island Conference in Cyprus, 29-30 June.

I-Con takes affiliate events to the next level by meeting thousands of advertisers, publishers and affiliates together to attend speeches from the brightest minds and cover the latest trends and topics. Furthermore, this experience allows you to attend special events and parties in the sun and sea of Europe’s biggest casino resorts on the island paradise of Cyprus.

The TORO team is thrilled to announce that we will exhibit at booth MO LM.

Schedule a meeting with our team:
Anaïs López ➡ i-Con Cyprus - Anaïs López
Antea Morbioli ➡ i-Con Cyprus 2023 - Antea Morbioli
Beatriz González ➡ i-Con Cyprus - Beatriz González
Natalia Fernández ➡ i-CON Cyprus - Natalia Fernandez

 

[TORO Advertising]

Introduction​

TikTok is the most downloaded short-video sharing app with 672 million downloads in 2022. Following up in the rankings we can find Instagram and Whatsapp, with 548 million and 424 million downloads, respectively. In addition, TikTok is also considered the most engaging social media app with an average session duration of 10.85 minutes.

Since its launch date in 2016, TikTok has rapidly become the most popular social media platform - In 2022 users spent 28.7 hours per month on average. Overall, with over 1.60 billion users and 1.05 billion monthly active users, TikTok videos are the most watched in the world compared to other social media platforms. In fact, more than 1 billion videos are viewed daily on TikTok.

As we then can see, TikTok is one of the most profitable social media platforms for any business and is suitable for several industries and verticals. In the following paragraphs, you will learn more about TikTok affiliate marketing!
​

Affiliate marketing on TikTok​

There are two ways to develop an affiliate marketing strategy on TikTok. On the one hand, TikTok provides monetization opportunities that allow creators to generate high profits. On the other hand, this social media platform offers advertisers and brands creative marketing channels that drive sales.
​

Sellers​

Sellers on TikTok may be advertisers or brands looking to improve engagement, boost conversions and increase sales. TikTok affiliate marketing has become the most profitable way to connect the right creators with brands. As the platform is user-friendly and simple, monitoring the results is easy. Besides, the TikTok platform manages the payment of commissions automatically.
​

Creators​

They are affiliate marketers that recommend and sell products from brands through an affiliate link in exchange for commissions. TikTok creators can easily find the most relevant products and promote them to their followers. In a few words, “Use your creativity to earn money", as suggested by TikTok.
​

How to get started with affiliate marketing on TikTok?​

Short-form video is the most engaging and popular content type today. TikTok allows affiliate creators to grow their followers' community and promote their brand’s products with short-form videos smoothly and quickly.

Currently, there are two ways to get started with affiliate marketing on TikTok. On the one hand, you can start by joining the TikTok For Business affiliate program. However, this is not the only way to earn money from your TikTok profile through affiliate marketing. Here’s a simple step-by-step process to start quickly earning money through TikTok affiliate marketing:
​

Step 1: Switch to a business account​

This step is mandatory because TikTok's personal account does not allow affiliate links to videos, or monetization of any kind. Therefore, you need to upgrade your account to a Business account to place clickable links. In the same way, you will also have access to analytics features, creative tools, and performance insights. To switch to your free business account click on your profile and tap on the ‘Settings & Privacy’ section, then click on ‘Manage Account’ and lastly click on ‘Switch to Business Account’.
​

Step 2: Add clickable links​

Now you can add your clickable affiliate link to your profile bio. Alternatively, you can also place a phrase or hashtag in your bio. If you are promoting more than one product, remember to update the link in your bio every time you post about the new product.
​

Step 3: Leverage organic traffic​

Leverage organic traffic to your profile and take advantage of different networks and channels. Promote your affiliate links according to the advertiser's terms & conditions and update the link in your bio for each campaign. In addition, it is recommended to link all of your social media accounts (Facebook, Instagram, YouTube, etc.) to your TikTok profile to monetize traffic and grow your audience.
​

Step 4: Create a landing page for multiple links​

You can also link your landing page or blog site with different affiliate links in order to promote them separately and monetize the results correctly. This being said, you can send your TikTok followers to a blog site or landing page and get them to take specific action on the different products.
​

Step 5: Promote promo codes​

Simple but effective. Include promo codes or discounts in your videos to improve engagement and increase conversion rates.
​

Best practices for affiliate creators​

1# Find a niche and focus on existing trends
2# Keep your videos short and vertical
3# Ensure the balance between promotion and entertainment
4# Create powerful overlay text
5# Leverage popular hashtags
6# Use engaging music and creative voice effects​

7 most profitable niches on TikTok in 2023​

1. Entertainment​
2. Fitness/Sports​
3. Beauty/Skincare​
4. Fashion​
5. Cooking​
6. Lifestyle​
7. Pets​

Final thoughts​

Even though TikTok has become the most popular short video platform and has the most viewed videos worldwide, video marketing's future is still to come and it will be more challenging than before. Brands and content creators benefit greatly from the short video content, so the popularity of this content format will continue to grow in the future. In addition, with the inclusion of technology and AI in recent years, short-format and user-generated videos will have an enormous impact on people's daily lives.

Through creative, educational, and unique content, TikTok will continue to invest in user-generated content and connect brands with users. If you want to get the most out of your affiliate links on TikTok, focus on real connections through inspiring and encouraging video content.​

 

[TORO Advertising]

TORO Advertising is attending the world’s #1 performance marketing conference on 12-13 July 2023.

Affiliate World Europe is a two-day networking event for the world's top affiliate marketers and e-commerce entrepreneurs. The annual offline meeting returns to Barcelona on 12-13 July, bringing together industry experts speakers, workshops, networking events, affiliate after-hours and more.

The TORO team is excited to exhibit at the most distinguished performance marketing conference at booth B10.

Contact our team to schedule an appointment:

Anaïs López | Head of Publishing - anais@toroadvertising.com​

Paloma Cabeza | Senior Account Manager - paloma@toroadvertising.com

Diego Aguilar | Affiliate Account Manager - daguilar@toroadvertising.com

Paola Tejero | Sales Account Manager - ptejero@toroadvertising.com

Saulè Dumarkienè | Business Development Manager - saule@toroadvertising.com

Antonio Toledo | Affiliate Team Leader - atoledo@toroadvertising.com

Are you going? Visit us and let's explore new business opportunities!

See you there!​

 

[TORO Advertising]

Introduction​

Affiliate marketing has grown exponentially in recent years as brands understand its power and invest more money in this branch of digital marketing than ever before. In fact, 81% of brands use affiliate programs to boost brand awareness and sales as of 2023. In addition, increasingly more people are shopping online and 74% of potential clients check affiliate websites before making a purchase. Editorial content such as blog posts and articles are the most converting types of affiliate content since they are perceived as more engaging and trustworthy by potential buyers, who are more likely to engage with it.

The main reason why affiliate marketing is becoming more and more popular is because plays a crucial role in customer acquisition efforts, more so than any other channel. According to a Kenshoo research report, 85% of online shoppers prefer Google to find ideas and information before making a purchase. Therefore, search engine optimization is crucial for affiliate marketers working on effective types of content, including blogging, product review sites, comparison sites, webinars, How-Tos, etc.

In a few words, affiliate marketing is currently a powerful tool for both brands and affiliates and it will continue to be key for marketing efforts in the future. Some relevant and recommended channels are social media and SEO, which complement each other as a crucial part of the strongest affiliate marketing strategies.
​

5 useful tips for affiliate beginners​

Continuing on, find a few useful tips that you should know if you are just getting started with affiliate marketing:
​

1. Select a niche or vertical​

Choose a specific niche that you are familiar with and promote products that you are knowledgeable about - The more confident you are about them, the better you will be able to promote them! about. Remember that users feel more engaged with content that generates more trust and confidence, so you want to position yourself as an ‘expert’ on the services and products you promote. Additionally, learning comes with experience, and you need to share your experience with transparency and compare the pros and cons equally, providing the potential customer with a full picture.

Something else to bear in mind, a beginner affiliate is likely to choose an offer with a higher payout rather than trying to understand how it works. As a result, the campaign will not generate profitable results. Therefore, it is highly recommended that you don't make a mistake and go further with the offer decision factors.

On the other hand, it is also important to know your target audience while choosing a niche. This is a crucial aspect you need to learn as much as you can about before setting up a campaign. Remember: The more information you have about your audience, you will reach them easier. In a nutshell, you need to know who you are addressing and then build content relevant to your target audience. After that, drive traffic using your affiliate links and promote your products as a consumer. This will enable you to create the most engaging and suitable content for your readers.
​

2. Choose the best affiliate network​

At this stage, you need to search for a reputable affiliate network. You need to make sure this is your best option in order to get the most out of your traffic. There are lots of affiliate networks out there, but only a few offer the opportunity to generate profits through affiliate marketing. Aside from that, affiliate marketing is available to every marketer who is willing to. However, making money and growing an audience is indeed more challenging and complex than people would expect.

When you are evaluating which is the best affiliate network, you may keep an eye out for these decisive elements that every affiliate network should have as TORO Advertising does:​

• Excellent and dedicated support​
• Worldwide coverage​
• Wide range of offers​
• Variety of verticals and conversion flows​
• Top EPC and highest CR​
• International Account Managers​

3. Create valuable content​

Relevant and qualified content increases engagement, generates more and better leads and ensures trust and credibility. Furthermore, content is the best weapon you have to deal with the acquisition and send qualified leads to your affiliate campaign. In order to do so, we recommend empowering SEO best practices, building landing pages and taking advantage of the most converting types of content.
​

4. Decide your traffic source​

First of all, we define a traffic source as any platform that drives traffic to your affiliate site, blog or social media page. Continuing on are the aspects you should consider when deciding on a traffic source.​

• Your niche and product’s vertical​
• Targeting options and countries​
• Volume and quality of traffic​
• The cost of the traffic source​
• Payment types and minimum deposit​
• Innovative and converting formats​
• Restrictions, regulations and best practices​

5. Keep trust from of mind​

Last, but not least, it is crucial to build authority and trust in promoting your affiliate campaigns. Build and grow your target audience by sharing relevant content aimed at helping instead of selling. Additionally, develop a data-driven strategy to ensure proper results monitoring, so that it will be easier to optimize and maximize your profits.
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Most profitable affiliate marketing verticals for beginners​

First of all, let’s define the conversion flow as the steps taken by an end user towards the sign-up, purchase or the goal stated by the affiliate marketer in charge of a specific campaign introduce the conversion flow as the action taken by the end-users when they perform the action of the offer page. At that moment, visitors are turned into leads, so after that, the conversion will be fired and the affiliates will receive a commission.

In affiliate marketing, these are the most used conversion flows: CPL-SOI, CPL-DOI, CPI, CPA, CPS, CC Submit, Rev.share. As a beginner, it is recommended to start with CPLs since they are the easiest to convert. Besides that, the funnel is simple and the conversion will fire once the user fills in a form with their personal data. In any case, here are some of the most profitable verticals for affiliate beginners:
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Top verticals for affiliate beginners​

1. Mobile content; games, app installs, etc.​
2. Sweepstakes​
3. Dating​
4. Adult​
5. Finance
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Final thoughts​

Even though everyone has strengths and weaknesses, it is crucial to build a strategy according to your experience and background. It is convenient to begin easy and strong with attainable objectives. At the beginning, getting started can be a nightmare, but following the tips mentioned above will help you to put your best foot forward. If you need help getting started with affiliate marketing, contact our talented team at social@toroadvertising.com​

 

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How to launch an affiliate email marketing campaign and boost your affiliate revenue in 9 easy steps​

With over 4 billion daily email users and revenues estimated to reach almost 11 billion USD by the end of 2023, the rise in popularity of email marketing and its ever-growing potential ensures that this is a highly effective marketing channel. This type of affiliate tactic is an effective way to connect with potential customers, create new leads, close sales and build brand loyalty, and more! Email marketing also offers one of the highest ROIs of all forms of marketing. Want to make the most of this winning marketing strategy? To help you get started with affiliate email marketing, in this article we will tell you how to launch an affiliate marketing campaign in only 9 steps. Are you ready? Let’s go!
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Why use email and what is affiliate email marketing?​

Email is one of the very few promotion mediums that allows you to communicate directly with your target, which gives you the chance to make it very personal to your audience with 1 to 1 marketing, or group segmented marketing. Whenever you want to promote a product or service, you are one click away to reach your audience! This makes it ideal for affiliate email marketing, which is the promotion of affiliate products via email in exchange for a commission, either through direct links, or by using intermediary landing pages. So, instead of converting your audience directly on your site, you guide them through an email funnel that takes them to an affiliate product pitch.

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5 Benefits of email affiliate marketing​

Although affiliate email marketing has been around for a fair few years, it is far from outdated and it is widely used by publishers and affiliate networks - If it works, why change it? There are lots of reasons to try out this affiliate marketing channel. Here are the top 5:

#1 Increased conversions, sales and revenues: You are communicating directly with your list of subscribers, who have signed up willingly and are already interested in receiving your emails, which means they are already warm leads that are likely to convert. This also means that, if done right, email marketing can be a highly effective tool for generating sales and maximizing revenues.

#2 Highly targeted and personalized: With email marketing you can segment your subscribers based on their demographics, interests, behavior, or purchase history on your site, which allows you to send very personalized and targeted messages, which can help you generate better quality clicks and conversions. Also, email platforms offer plenty of personalization options, such as [firstname], or dynamic content that will change depending on location, device, etc.

#3 Cost-effective: Compared to other marketing channels, email affiliate marketing is generally more cost-effective - You can reach a larger number of subscribers with one single message, without needing to spend money on paid media or advertising.

#4 Increased brand awareness: Every time you send an email, your audience will be seeing your brand name, logo, etc. Because you are now including affiliate links that could end up with a juicy commission, you will most likely email more regularly, which can also help keep you on top of your subscribers’ minds. This will help you build a stronger relationship with them. Also, by consistently providing high-quality content and recommendations, you can position yourself as a trustworthy authority in your industry

#5 Track and measure performance: Because email marketing platforms provide a variety of metrics and analytics tools, you can see exactly how your campaigns are performing, which can help you make data-driven decisions and improve the effectiveness of your marketing efforts. Additionally, you can A/B test different texts, images and design templates to see which convert better.

With that in mind, let’s have a look at how you will set up your first affiliate email marketing campaign!
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Step-by step process to start building your affiliate email marketing campaign​

Setting up an affiliate email marketing campaign involves the following 9 steps:
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#1 Find an email platform that allows affiliate marketing​

First step to build your affiliate email campaign is registering with an email marketing service provider. Of course, remember that you need to choose an email provider that allows you to include affiliate links in your emails! - You could look into popular email marketing platforms such as Mailchimp, ConvertKit, or AWeber. (links)
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#2 If you don’t have one already, build a strong mailing list​

Build an email list of subscribers who have opted in to receive communications from you. Offer a valuable incentive, such as a free ebook, course, or discount, to encourage people to subscribe to your mailing list.

Important! Although you can buy mailing lists from online vendors, this is not a recommended practice. First of all, even though it is not illegal to buy mailing lists, it may be illegal to use them to send marketing content. Second, even if you now have a list of subscribers to send emails to, you do not know their validity. And lastly, remember that one of the main points that make affiliate email marketing a powerful tool, is the possibility to send highly targeted content to a subscriber base that is already interested in your content - There is no way you can check your subscribers’ interests if they come from a list that you are buying online!
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#3 Choose affiliate products that you’d want to recommend to your audience​

Select affiliate products or services that are relevant to your subscribers' interests and needs. When looking for these affiliate products, it is important to look for high-quality products, attractive commission rates, and a good track record. Also, ensure that the products align with your niche or industry. A bullet-proof way to ensure quality and great commission rates is to find a reputable affiliate network that will hand-pick the best affiliate products for you. There are hundreds of affiliate networks out there, so it is key to check that your selected network covers all bases:

- Excellent and dedicated support
- Worldwide coverage
- Wide range of offers
- Variety of verticals and conversion flows
- Top EPC and highest CR
- International Account Managers

Want to test out TORO’s affiliate and publisher services? Sign up now!
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#4 Craft compelling emails targeted to your audience​

Write engaging emails that provide value to your subscribers. Create content that educates, entertains, or solves problems for your audience - Offer insightful content such as tips, advice, industry news, or exclusive discounts, etc. Incorporate storytelling, personalization, and clear CTAs. Also, be transparent about your affiliate links and make sure your audience knows that you may earn a commission - Transparency is key! If you have a loyal subscriber base that follows you for your content, they will most likely be happy that you make enough profit to continue producing the content that they love.

Important! It is vital to obey the laws and rules while sending emails: To send emails, you must first get approval from your recipients. "Implied consent" refers to the fact that you already know the recipient. A permission request requires explicit authorization, showing that you do not know them and must get their explicit approval before emailing. Getting "explicit consent" is necessary when you wish to build an affiliate marketing mailing list.
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#5 Insert your chosen affiliate links​

Strategically place your affiliate links within your emails’ content. Highlight the benefits of the product or service and explain how it addresses the subscribers' pain points or needs. Use persuasive language and make it easy for subscribers to click on your affiliate links. But remember the point above and do not make it overly promotional. Here are a few tips for good balance from some popular email service providers:​

• Mailchimp’s advice is to ensure that your focus message isn't centered around affiliate links, because a purely promotional email won't offer any real value.​
• ConvertKit suggests that you will achieve great results if 70-80% of your email content is about your own services and about you, and ca. 20-30% is related to affiliate marketing.​
• MailerLite advises for your offer to be related to your content and meet your subscriber’s expectations.
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#6 Segment your email list for better targeting​

Remember one of the main benefits of affiliate email marketing? You can segment your audiences in order to send them content that is relevant to them. Divide your email list into segments based on your subscribers' interests, demographics, or purchase history. That way, aside from sending them very targeted content and increasing the chances of conversion, you will also avoid sending irrelevant offers that could bother your subscribers, potentially making them opt out or mark you as spam.
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#7 Schedule your email campaign​

It is now time to determine the frequency and timing of your email campaigns. Plan a schedule that strikes a balance between staying top of mind with your subscribers, and also not overwhelming them with too many emails - Remember: You want to keep them engaged without annoying them and ending up in their spam folder! So don’t overdo it! Consistency is key, so develop a regular email cadence that works for your audience.
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#8 Track and analyze performance​

As mentioned earlier, email platforms give you plenty of analytics and metrics tools for you to track performance. Monitor metrics such as open rates, click-through rates, conversions, and revenue generated. Then analyze the data to optimize your campaigns and improve your results over time.
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#9 Test and optimize for the win!​

It is testing time: Experiment with different email subject lines, content formats, layouts, affiliate links placement and CTAs to see what resonates best with your audience. Conduct A/B testing to compare different versions of your emails and refine your approach based on the results.
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Final thoughts​

Remember, building a successful affiliate email marketing campaign takes time and requires building a strong relationship with your subscribers. Focus on providing value, personalization, and relevant offers to maximize your conversions and maintain a positive reputation with your audience. Are you getting started with affiliate marketing? Do you want more tips on how to set up your affiliate email marketing campaign, or want more information about our affiliate programs? Get in touch with one of our account managers now!​