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Topical authority SEO

Discussion in 'Search Engine Optimisation' started by Graybeard, Oct 25, 2018.

  1. Graybeard

    Graybeard Well-Known Member affiliate

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    Good blog article -- a bit spammy :rolleyes: but he has some good points -- intermediate level SEO ... good read ...
    How to Establish Topical Authority and Relevancy for SEO [2018]
     
  2. CPA Evolution
  3. ClickWD

    ClickWD Service Manager Service Manager affiliate

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    Nice read. Thanks for the share.
     
  4. Reganam

    Reganam Affiliate Marketplace Seller affiliate

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    topical authority will only get bigger and bigger...nice article
     
  5. Julia Ann

    Julia Ann Affiliate affiliate

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    Good to see a nice post for SEO Authority.
     
  6. DwayneCLay

    DwayneCLay Affiliate affiliate

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    Thank you for the usefull post
     
  7. PcServis

    PcServis Affiliate affiliate

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    Thank you for sharing
     
  8. biglyft18

    biglyft18 Affiliate affiliate

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    - Topical authority is a perceived authority over a niche or broad idea set, as opposed to authority over a singular idea or term.

    - Let’s take for example a site with an excellent page about blue widgets on a site about things that are blue.

    - Now let’s compare that with someone with the same quality page but residing on a site about widgets of all kinds.

    - Each will have both types of authority (as will virtually every site you will see), but let’s go with the clearest examples.

    - The site dedicated to all things blue may have a fine page on blue widgets but they are not a topical authority on them.

    - They have a singular page that may answer a grouping of questions but there is nothing to signal to Google or users that the site owner has a breadth of knowledge on the subject of widgets nor are there supplemental pages to illustrate that the visitor will find answers to other, related questions unless those questions pertain the color blue and other items that may be.

    - The site with the single page on blue widgets on a widget site may find themselves in a better scenario as their topical relevancy will be around widgets as opposed to a color.

    I’m assuming in this statement that they’re trying to sell widgets and not blue items.

    So, as the name suggests, topical authority is a perceived authority over a subject or area of a subject.
     
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