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Topical authority SEO

- Topical authority is a perceived authority over a niche or broad idea set, as opposed to authority over a singular idea or term.

- Let’s take for example a site with an excellent page about blue widgets on a site about things that are blue.

- Now let’s compare that with someone with the same quality page but residing on a site about widgets of all kinds.

- Each will have both types of authority (as will virtually every site you will see), but let’s go with the clearest examples.

- The site dedicated to all things blue may have a fine page on blue widgets but they are not a topical authority on them.

- They have a singular page that may answer a grouping of questions but there is nothing to signal to Google or users that the site owner has a breadth of knowledge on the subject of widgets nor are there supplemental pages to illustrate that the visitor will find answers to other, related questions unless those questions pertain the color blue and other items that may be.

- The site with the single page on blue widgets on a widget site may find themselves in a better scenario as their topical relevancy will be around widgets as opposed to a color.

I’m assuming in this statement that they’re trying to sell widgets and not blue items.

So, as the name suggests, topical authority is a perceived authority over a subject or area of a subject.
 
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